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All Journal Fokus Ekonomi JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Nusantara Mengabdi Jurnal Ilmiah Ekonomi, Manajemen dan Bisnis (EKMABIS) Journal of Community Research & Engagement (JCRE)
Noor, M. Arief
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Public Health Social Sciences Other

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Journal : Fokus Ekonomi

 1 
INNOVATION AND COLLABORATION: STRATEGIES OF ONLINE FOOD DELIVERY MSMES AROUND STIE GANESHA TO ENHANCE COMPETITIVENESS IN THE DIGITAL ERA Siregar, Fuad Gagarin; Noor, M. Arief; Saefullah, Aep
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 20, No 1 (2025): June 2025
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.20.1.116-126

Abstract

This study aims to analyze the role of product innovation and strategic collaboration in enhancing the competitiveness of SMEs in the online food delivery business around STIE Ganesha. Using a qualitative approach, data were collected through in-depth interviews with 25 SME actors selected based on criteria such as minimal technology usage (e.g., WhatsApp Business) and experience collaborating with other SMEs. The findings reveal that menu innovation based on local trends, inter-SME collaboration for logistical efficiency (e.g., shared delivery fleets), and the use of simple technologies like WhatsApp broadcast lists significantly enhance business visibility and customer loyalty. Key challenges include limited access to technology training and reliance on third-party platforms, which impact profit margins. This study recommends developing a collaborative ecosystem involving academia, government, and business actors to strengthen SME capacity through locally tailored business incubation programs and technical mentoring
Co-Authors Aep Saefullah Amalia, Fisy Amalia ANDRI KURNIAWAN Cinta Rahmi Darwanti, Dhenok Djafri, Intan Arsitia Fisy Amalia Fuad Gagarin Siregar Hadi Sutrisno Hakim , Melati Puspita Hendra Candra Lailani, Evi Okli Lena Farsiah Lesmana, Asep Surya Nurdin Nurdin Ramadani Pardian Rita Rita, Rita Rosliana, Rosliana Saksana, Joned Ceilandra Salima, Rianti Siti Mulasih Sukardi Sukardi Syahreza, Arief Tohiroh, Tohiroh