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All Journal Fokus Ekonomi JURNAL EKONOMI SAKTI (JES) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Community Development Journal: Jurnal Pengabdian Masyarakat JURNAL RECTUM: Tinjauan Yuridis Penanganan Tindak Pidana Innovative: Journal Of Social Science Research Jurnal Nusantara Berbakti West Science Journal Economic and Entrepreneurship Management Studies and Business Journal
Fuad Gagarin Siregar
STIE Ganesha
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Other

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The Influence of Social Impact, and Product Quality on Sustainable Business Growth in the Textile Industry in Bandung Najdah Thalib; Hotnida Nainggolan; Fuad Gagarin Siregar; Gegga Firyant Firdaus
West Science Journal Economic and Entrepreneurship Vol. 1 No. 06 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i06.456

Abstract

Within the framework of Bandung's textile industry, this study explores the intricate relationships that exist between social effect, product quality, and sustainable economic success. The survey included a sample of 150 companies with a range of product specializations and sizes. Using partial least squares structural equation modeling, measurement model assessment, discriminant validity analysis, and structural model analysis were carried out (PLS-SEM). Product quality, social impact, and sustainable business growth were found to be significantly positively correlated. The results also confirmed discriminant validity among the latent constructs and showed strong reliability and validity of the measurement model. The suggested structural equation model's applicability is highlighted by the model fit evaluation. It can be shown from the R-Square and Adjusted R-Square values that the model can account for almost half of the variation in sustainable business growth. Future research directions are suggested, and implications for corporations and policy makers are examined.
Sosialisasi Safety Riding Bagi Dosen dan Mahasiswa STIE Ganesha Fuad Gagarin Siregar; Aep Saefullah
Jurnal Nusantara Berbakti Vol. 2 No. 1 (2024): Januari : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v2i1.320

Abstract

This community service endeavors to enhance the understanding, awareness, and proficiency in road safety among participants. The employed methods encompass socialization, counseling, lectures, Q&A sessions, presenting traffic case examples, and implementing practical transportation safety materials for 55 lecturers and students at STIE Ganesha. The outcomes of the initiative indicate that PKM activities effectively heightened participants' knowledge of driving safety, encompassing the recognition of institutional roles in the South Tangerang City Traffic Communication Forum. However, there is a need to enhance their comprehension of Law Number 22 of 2009. Successful socialization has augmented comprehension of safety riding, particularly among parents tasked with guiding their families to avert accidents. Preventive measures involve fostering public awareness, upgrading road infrastructure, enforcing traffic laws, and enhancing traffic safety education. This initiative demonstrates an amplified understanding among participants, particularly parents, concerning motorcycle driving safety after exposure to engaging and pertinent material.
PENERAPAN MARKETING MIX TERHADAP PEMBELAJARAN KEWIRAUSAHAAN SISWA DALAM BAZAAR SEKOLAH: PERSPEKTIF RESILIENSI GENERASI Z Aisha, Neila; Zulkarnain, Nizar; Nurhayati, Nurhayati; Siregar, Fuad Gagarin; Sukardi, Sukardi
JURNAL RECTUM: Tinjauan Yuridis Penanganan Tindak Pidana Vol 4 No 2 (2024): EDISI 2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Darma Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/jurnalrectum.v4i2.5462

Abstract

Penelitian ini bertujuan untuk mengamati penerapan konsep marketing mix dan hukum permintaan-penawaran dalam kegiatan bazaar sekolah yang dilakukan oleh siswa SMK Nusantara. Objek penelitian adalah kegiatan bazaar yang melibatkan sekitar 30 stand yang dikelola oleh siswa pada tanggal 21 Desember 2024. Penelitian ini menggunakan metode kualitatif berbasis observasi untuk memahami dinamika perencanaan dan pelaksanaan bisnis sederhana oleh siswa, khususnya pada produk minuman. Fokus observasi mencakup jenis produk yang dijual, respon konsumen, serta faktor eksternal seperti cuaca dan preferensi konsumen. Hasil penelitian menunjukkan bahwa dominasi produk serupa, seperti es teh manis, menyebabkan kejenuhan pasar, terutama pada musim penghujan yang mengurangi permintaan minuman dingin. Hal ini menunjukkan kurangnya pemahaman siswa terhadap analisis pasar, diferensiasi produk, dan adaptasi terhadap kondisi eksternal. Guru memainkan peran penting dalam memberikan bimbingan praktis yang dapat meningkatkan pemahaman siswa tentang konsep pemasaran dan memperkuat resiliensi mereka dalam menghadapi tantangan bisnis. Implikasi dari penelitian ini adalah perlunya integrasi pendidikan kewirausahaan berbasis praktik ke dalam kurikulum sekolah. Kegiatan seperti simulasi bisnis dan pelatihan inovasi produk dapat membantu siswa mengembangkan keterampilan berwirausaha yang relevan dengan kebutuhan pasar. Penelitian ini merekomendasikan bimbingan yang lebih terstruktur dari guru untuk memastikan siswa mampu mempraktikkan keterampilan seperti inovasi produk, komunikasi, dan manajemen waktu, yang menjadi fondasi penting dalam mempersiapkan generasi Z menghadapi tantangan masa depan.
INNOVATION AND COLLABORATION: STRATEGIES OF ONLINE FOOD DELIVERY MSMES AROUND STIE GANESHA TO ENHANCE COMPETITIVENESS IN THE DIGITAL ERA Siregar, Fuad Gagarin; Noor, M. Arief; Saefullah, Aep
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 20, No 1 (2025): June 2025
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.20.1.116-126

Abstract

This study aims to analyze the role of product innovation and strategic collaboration in enhancing the competitiveness of SMEs in the online food delivery business around STIE Ganesha. Using a qualitative approach, data were collected through in-depth interviews with 25 SME actors selected based on criteria such as minimal technology usage (e.g., WhatsApp Business) and experience collaborating with other SMEs. The findings reveal that menu innovation based on local trends, inter-SME collaboration for logistical efficiency (e.g., shared delivery fleets), and the use of simple technologies like WhatsApp broadcast lists significantly enhance business visibility and customer loyalty. Key challenges include limited access to technology training and reliance on third-party platforms, which impact profit margins. This study recommends developing a collaborative ecosystem involving academia, government, and business actors to strengthen SME capacity through locally tailored business incubation programs and technical mentoring
Market Analysis and Business Operations of Online Food Delivery Around STIE Ganesha Saefullah, Aep; Siregar, Fuad Gagarin; Noor, M. Arief; Salima, Rianti; Rosliana, Rosliana
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 3 (2025): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i3.4278

Abstract

Purpose: This study examines the market dynamics, operational challenges, and competitive strategies of SMEs in the online food delivery sector around STIE Ganesha, with a focus on identifying performance drivers and actionable solutions for business optimization. Methodology/approach: A qualitative descriptive approach was adopted, involving semi-structured interviews with 20 SME owners using GoFood, GrabFood, and ShopeeFood. Data were collected from December 2024 to February 2025 and analyzed thematically to map operational patterns and market behaviors. Results/findings: Key determinants of customer retention included taste quality (highlighted by 85% of respondents), service speed (70%), and promotional effectiveness (65%). SMEs leverage product differentiation (e.g., hyperlocalized menus) and platform partnerships to sustain their market share. However, challenges persist, such as platform instability (reported by 60% of businesses) and insufficient digital literacy for advanced marketing tactics. Conclusions: The study underscores that SMEs’ competitiveness in campus-centric markets hinges on balancing micromarket responsiveness (e.g., adapting to seasonal demand) with operational agility. The strategic integration of digital tools and collaborative logistics, rather than reliance on third-party platforms alone, has emerged as critical for scalability. Limitations: The findings are context-bound to SMEs near STIE Ganesha and major delivery platforms. Future studies should explore rural and non-campus ecosystems to validate the universality of the proposed strategies. Contribution: Theoretical: Expands the Resource Orchestration Framework by contextualizing SME strategies in hyper-localized digital economies. Introduces a micro market analysis model linking campus-specific demand cycles to operational decision-making.Practical: Provides actionable toolkits, including a Dynamic Pricing Matrix for demand fluctuations and a Partnership Optimization Framework for platform collaboration. Methodology/approach: The study was conducted from December 2024 to February 2025, employing a descriptive qualitative approach. Data were collected through semi-structured interviews with 20 business owners using platforms such as GoFood, GrabFood, and ShopeeFood. Results/findings: The taste quality, fast service, and effective promotions are crucial for attracting and retaining customers. Despite high competition, SMEs have maintained their market positions through product differentiation, flavor innovation, and promotional packages. Although online delivery platforms offer substantial support, respondents highlighted the need for improved platform stability and more consistent promotional efforts. They also expressed the importance of training in digital marketing and operational management to enhance competitiveness. Limitations: This study is limited to SMEs operating around STIE Ganesha and on major online platforms. Broader generalizations require similar studies in different regions with varying business models. The research contributes to the fields of entrepreneurship and business management by providing insights for policymakers, platform providers, and business associations. Contribution: These insights focus on supporting SMEs through training, platform partnerships, and strategic collaborations. The research focused on operational processes, customer service, marketing strategies, and platform support. Novelty : The exploration of how platform partnerships, operational innovation, and digital marketing strategies influence the performance of SMEs in the online food delivery market, a topic that has not been extensively explored in prior research.
Analisis SWOT Meningkatkan SDM Pendidikan Di STIE Ganesha Fuad Gagarin Siregar
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 1 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/hm8a6h62

Abstract

Penelitian ini bertujuan untuk menyelidiki dan meningkatkan Sumber Daya Manusia (SDM) di Sekolah Tinggi Ilmu Ekonomi (STIE) Ganesha, menghadapi tuntutan dinamika pendidikan dan kebutuhan pasar kerja yang terus berkembang. Penelitian ini dilaksanakan selama dua bulan mulai November hingga Desember 2023 kepada 50 partisipan yang terdiri dari Dosen, mahasiswa dan tenaga pendidik STIE Ganesha. Metode penelitian ini menggunakan pendekatan kualitatif dengan teknik analisis SWOT (Strengths, Weaknesses, Opportunities, Threats) untuk menilai kekuatan, kelemahan, peluang, dan ancaman terkait SDM di STIE Ganesha. Pengumpulan data melalui wawancara, observasi dan studi Pustaka. Penelitian ini diharapkan menghasilkan gambaran komprehensif tentang kondisi SDM di STIE Ganesha, dengan rekomendasi strategis untuk meningkatkan kualitas dosen, mengembangkan kurikulum, dan meningkatkan keterlibatan mahasiswa. Hasil penelitian Analisa SWOT yang didapatkan yaitu Strengths (Kekuatan): Kualitas pendidikan yang tinggi, Solidaritas yang tinggi dan kesadaran sosial tinggi, Kemampuan dalam memasarkan produk dengan tepat dan memperluas jaringan. Weaknesses (Kelemahan): Kurangnya keterampilan dan pengetahuan dalam bidang tertentu, Kurang memperluas jaringan dan partisipasi dalam kegiatan perlombaan, Mudah stres ketika melakukan tugas dalam waktu yang bersamaan. Opportunities (Peluang): Program beasiswa dan pelatihan yang dapat meningkatkan kualitas SDM pendidikan, Sumber daya manusia yang kompeten dan berpengalaman, kerjasama dengan pemasok dan penyedia layanan yang mendukung. Threats (Ancaman): Persaingan dengan lembaga pendidikan lain dan perubahan regulasi pendidikan, Tantangan dalam menghadapi persaingan dan perubahan regulasi, Keterbatasan dalam sumber daya dan persyaratan yang meningkat.
Evaluasi Penerapan ISAK 35 Terhadap Laporan Keuangan Di Pendidikan Tinggi: Studi Kasus STIE Ganesha Siregar, Fuad Gagarin; Saefullah, Aep; Candra, Hendra; Fadli, Ahmad; Pardian, Ramadani
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.9787

Abstract

Standar akuntansi keuangan memainkan peran penting dalam memastikan transparansi, akurasi, dan konsistensi dalam pelaporan keuangan. Tujuan penelitian ini untuk mengevaluasi efektivitas ISAK 32/2019 dalam memenuhi kebutuhan dan tantangan khusus yang dihadapi oleh STIE Ganesha, mengidentifikasi kesenjangan atau area perbaikan dalam standar tersebut. Penelitian dilakukan selama enam bulan, mulai dari Juli hingga Desember 2023. Metode dilakukan dengan pendekatan kualitatif deskriptif. Data dikumpulkan melalui studi literatur, wawancara dengan pemangku kepentingan utama seperti manajer keuangan, auditor, dan staf akademik, serta pengamatan transaksi keuangan dan proses pelaporan di STIE Ganesha. Analisis data akan dilakukan dengan menggunakan perangkat lunak NVivo 12 untuk mengidentifikasi tema dan pola umum dalam data. Berdasarkan Catatan atas laporan Keuangan (CaLK) diatas dapat dipastikan semua informasi nominal yang disajikan pada Laporan Posisi Keuangan (Neraca), Laporan Arus Kas, Laporan Perubahan Aset Neto dan Laporan Penghasilan Komprehensif telah sesuai PSAK 1 dan ISAK 35 sehingga ketika pengguna laporan keuangan ingin menulusuri asal-asul angka yang tertera maka dapat langsung merujuk ke Catatan atas Laporan Keuangan ini. Temuan penelitian memberikan wawasan yang berharga tentang penerapan dan efektivitas ISAK 32/2019 dalam konteks organisasi pendidikan tinggi, khususnya Stie Ganesha. Implikasi dari penelitian dapat memberikan masukan konstruktif untuk perbaikan sistem akuntansi pendidikan tinggi dan pengembangan institusi.
The Influence of Social Impact, and Product Quality on Sustainable Business Growth in the Textile Industry in Bandung Thalib, Najdah; Nainggolan, Hotnida; Siregar, Fuad Gagarin; Firdaus, Gegga Firyant
West Science Journal Economic and Entrepreneurship Vol. 1 No. 06 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i06.456

Abstract

Within the framework of Bandung's textile industry, this study explores the intricate relationships that exist between social effect, product quality, and sustainable economic success. The survey included a sample of 150 companies with a range of product specializations and sizes. Using partial least squares structural equation modeling, measurement model assessment, discriminant validity analysis, and structural model analysis were carried out (PLS-SEM). Product quality, social impact, and sustainable business growth were found to be significantly positively correlated. The results also confirmed discriminant validity among the latent constructs and showed strong reliability and validity of the measurement model. The suggested structural equation model's applicability is highlighted by the model fit evaluation. It can be shown from the R-Square and Adjusted R-Square values that the model can account for almost half of the variation in sustainable business growth. Future research directions are suggested, and implications for corporations and policy makers are examined.
PENGARUH LINGKUNGAN PENDIDIKAN DALAM MENGEMBANGKAN WIRAUSAHA MUDA DI STIE GANESHA Ramadhanna, Ramadhanna; Sari, Yuniva; Ramadhinna, Ramadhinna; Safitri, Desy Yana; Siswanto, Arik; Saefullah, Aep; Siregar, Fuad Gagarin
Jurnal Ekonomi Sakti Vol 13 No 1 (2024)
Publisher : LPPM - STIE SAKTI ALAM KERINCI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36272/jes.v13i1.319

Abstract

The purpose of this study is to determine the influence of the educational environment in developing entrepreneurship of STIE Ganesha students. The study was conducted for 2 months in October and November 2023 to 30 students of STIE Ganesha. The method used is descriptive qualitative. Data were collected through literature studies, interviews, and observations. The results show that the campus environment can foster an entrepreneurial spirit among students. The role of institutions and lecturers is important in fostering the interest of students' entrepreneurial talents. Ganesha Lab Prenuer as an entrepreneurship center institution also plays a role in increasing student entrepreneurship generation. The strategies carried out by the campus are in the form of guidance and mentoring inside and outside the classroom, student mapping, entrepreneurial skills and formalization of the entrepreneurial student community.
PENYUSUNAN RENCANA STRATEGIS DALAM RANGKA TRANSFORMASI STIE GANESHA MENUJU UNIVERSITAS GRAHA GANESHA Pardian, Ramadani; Fadli, Ahmad; Fahri, Fahri; Saefullah, Aep; Tahang, Moh.; Candra, Hendra; Ramayanti, Putri Noor; Arda, Devid Putra; Siregar, Fuad Gagarin
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Volume 5 No 1 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i1.25685

Abstract

Kegiatan ini untuk mengetahui efektivitas pendampingan tim perubahan bentuk dalam proses penyusunan rencana strategis (resntra) transformasi STIE Ganesha menjadi Universitas Graha Ganesha. Kegiatan dilakukan sembilan dosen STIE Ganesha sebagai Tim Kelompok Kerja (Pokja) transformasi bentuk Universitas. Program dilakukan selama 11 bulan dari Februari hingga Desember 2023 di kampus STIE Ganesha dan kantor LLDIKTI III Wilayah Jakarta. Metode yang digunakan dengan rapat kerja, penyusunan renstra, pengisian format Borang, presentasi dan visitasi lapangan di kampus B Cakung Jakarta Timur. Kegiatan menunjukkan bahwa kekompakan tim efektif dalam penyusunan rencana strategis transformasi Universitas Graha Ganesha yang ditandai lolos dan diterimanya empat usulan program studi sarjana baru yaitu Ilmu Komputer, Sistem dan Teknologi Informasi, Bisnis Digital dan Teknik Sipil oleh Kementrian Pendidikan dan Kebudayaan Riset Teknologi RI. Urgensi transformasi kelembagaan ialah : (a) kejenuhan dan penyesuaian adaptasi di lingkungan sekitar. (b) Meningkatkan kualitas dan daya saing, (c) mempertahankan diri dari kepunahan. (d) mampu bersaing kompetitif di dunia pendidikan. (e) mendukung dunia usaha dan indusri. (f) Meningkatkan status dari Sekolah Tinggi menjadi Universitas. Kegiatan ini berdampak signifikan terhadap kemajuan institusi dan masyarakat luas. Kolaborasi.
Co-Authors Aep Saefullah Ahmad Fadli Arda, Devid Putra Fahri Fahri Firdaus, Gegga Firyant Gegga Firyant Firdaus Hendra Candra Hotnida Nainggolan Hotnida Nainggolan Moh. Tahang Najdah Thalib Neila Aisha Noor, M. Arief Nurhayati Nurhayati Ramadani Pardian Ramadhanna, Ramadhanna Ramadhinna, Ramadhinna Ramayanti, Putri Noor Rosliana, Rosliana Safitri, Desy Yana Salima, Rianti Sari, Yuniva Siswanto, Arik Sukardi Sukardi Thalib, Najdah Zulkarnain, Nizar