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All Journal Jurnal Ilmiah Universitas Batanghari Jambi TIN: TERAPAN INFORMATIKA NUSANTARA Yayasan Cita Cendikiawan Al Khwarizmi Jurnal Ilman: Jurnal Ilmu Manajemen Prioritas : Jurnal Pengabdian Kepada Masyarakat JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Jurnal Manajemen dan Pemasaran
Adhitya, Tiara Reizsa
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Pemanfaatan Kecerdasan Artifisial (AI) untuk Perancangan Pembelajaran dan Pembuatan Media Ajar Inovatif bagi Guru Adhitya, Wisnu Rayhan; Adhitya, Tiara Reizsa; Dody Hidayat
Prioritas: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 01 (2025): EDISI MARET 2025
Publisher : Universitas Harapan Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35447/prioritas.v7i01.1166

Abstract

Digital transformation in the world of education requires teachers to adopt innovative technologies to improve the quality of learning. Generative Artificial Intelligence (AI) offers great potential to help teachers design learning and create more optimal and creative teaching media. However, teachers' understanding and skills in utilizing Generative AI tools are often still limited. This community service activity aims to improve the conceptual understanding and practical skills of teachers at the Ar-Rahman Medan Education Foundation in utilizing Generative AI to optimize learning design and create innovative teaching media. The implementation method of the activity includes an initial survey, a 2-day intensive workshop that includes material presentation, demonstration of AI tools (such as ChatGPT, Canva AI, Pictory AI), guided practice sessions (hands-on), discussions, and post-workshop assistance. Evaluation was carried out through pre-test, post-test, observation, product analysis, and satisfaction questionnaires. The results of the activity showed a significant increase in participants' conceptual understanding of Generative AI, as evidenced by an increase in the average post-test score of 0.00 compared to the pre-test. Participants also showed an increase in practical skills in using various AI tools to design learning components and produce innovative teaching media. The level of participant satisfaction with the implementation of the workshop was very high, with an average score. It was concluded that the training on the use of Generative AI was effective in improving teacher competence and answering the need for learning innovation in the digital era. It is recommended that there be a tiered training program and institutional support for the sustainability of implementation. Keywords: Generative Artificial Intelligence, Teacher Training, Learning Media, Educational Innovation, Learning Design
DIGITALISASI DAN ASPEK KEUANGAN DALAM PENGEMBANGAN UMKM DI ERA DIGITAL: TINJAUAN LITERATUR Khaira, Imamul; Wisnu Rayhan Adhitya; Syati Manaharawan siregar; Tiara Reizsa Adhitya; Evi Syuriani Harahap
Jurnal Manajemen dan Pemasaran Vol. 3 No. 2 (2025): Edisi Februari 2025
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i2.1601

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in a country's economy. In the digital era, digital transformation is a necessity to enhance MSME competitiveness and sustainability. However, this digitalization process is inseparable from the aspects of healthy and effective financial management. This research aims to review the latest literature on the interaction between digitalization and financial aspects in the context of MSME development in the digital era. Using a systematic literature review (SLR) method based on 12 provided scholarly articles, this research synthesizes findings related to the urgency of digitalization, its challenges and benefits, the importance of financial literacy and financial inclusion, the digitalization of financial processes, and their impact on MSME performance and sustainability. The review results indicate that digitalization not only includes digital marketing but also the digitalization of financial processes such as bookkeeping and reporting. Financial literacy and financial inclusion are very important in supporting the adoption of financial technology (fintech) and good financial management practices in the digital era. Various studies confirm the positive influence of digitalization and financial aspects on MSME performance and sustainability, although challenges such as limited infrastructure, digital literacy, and resistance to change still persist. Support from the government and other stakeholders through training and providing access to technology plays an important role in facilitating the digital transition and strengthening the financial aspects of MSMEs. This review provides insights for MSME actors, policymakers, and researchers regarding critical areas that require further attention to support MSME development in the digital era.
"FOMO Effect" dalam E-Marketing: Live Shopping dan Flash Sale terhadap terhadap Niat Beli Konsumen Gen Z Wisnu Rayhan Adhitya; Tiara Reizsa Adhitya
Jurnal ILMAN (Jurnal Ilmu Manajemen) Vol. 13 No. 2 (2025): Juni
Publisher : Sekolah Tinggi Ilmu Manajemen Sukma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35126/ilman.v13i2.886

Abstract

This study aims to analyze the impact of Live Shopping and Flash Sale on Generation Z consumers' Purchase Intention, specifically focusing on the role of the "FOMO Effect" (Fear of Missing Out) as a primary driver within the e-marketing context. Employing a quantitative approach, data were collected from 100 Generation Z student respondents from the University of North Sumatra and Medan State University through online questionnaires. The data were analyzed using multiple linear regression after conducting validity, reliability, and classical assumption tests. The findings indicate that both Live Shopping and Flash Sale significantly and positively influence Generation Z consumers' Purchase Intention, both partially and simultaneously. This understanding is reinforced by the notion that the Fear of Missing Out (FOMO) phenomenon serves as a key mechanism, whereby the urgency, perceived scarcity of offers, and exclusive interactive experiences inherent in live shopping and flash sale sessions trigger Generation Z consumers to make purchases. The two variables collectively explain 28.5% of the variance in purchase intention. The implications of this study highlight the importance for marketers to design e-marketing strategies that leverage elements of urgency, scarcity, and direct interaction to effectively activate the "FOMO Effect" and boost purchase intention among the digitally savvy Generation Z target market.
Edukasi Interaktif sebagai Langkah Peningkatan Literasi Keuangan pada Anak Usia Sekolah Dasar Ramadhani, Ayulita; Qadri , Uchi Lilla; Astuti, Astuti; Adhitya , Tiara Reizsa; Siregar , Hashfi
Dedikasi Sains dan Teknologi (DST) Vol. 5 No. 2 (2025): Artikel Pengabdian Nopember 2025
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/dst.v5i2.7037

Abstract

Literasi keuangan merupakan keterampilan dasar yang harus ditanamkan sejak usia dini untuk menumbuhkan perilaku keuangan yang sehat di masa depan. Namun, survei menunjukkan bahwa literasi keuangan di kalangan anak-anak Indonesia masih rendah, sehingga diperlukan intervensi pendidikan di tingkat sekolah dasar. Program layanan masyarakat ini bertujuan untuk meningkatkan literasi keuangan di kalangan siswa SDIT Swasta An-Naas di Binjai melalui pendekatan pembelajaran interaktif partisipatif. Metode yang digunakan meliputi persiapan, pelaksanaan empat sesi pembelajaran interaktif, pemantauan dan evaluasi, serta tindak lanjut melalui pengembangan modul pembelajaran sederhana. Program ini melibatkan 60 siswa dari kelas 4 dan 5, dengan menggunakan media pembelajaran seperti video animasi, kartu flash, peran permainan “belanja cerdas,” dan simulasi pasar mini. Hasil menunjukkan peningkatan signifikan dalam nilai rata-rata siswa dari 56,2 (pra-tes) menjadi 82,4 (pasca-tes), dengan peningkatan terbesar pada keterampilan pengelolaan uang. Selain itu, siswa menunjukkan antusiasme tinggi dan partisipasi aktif dalam setiap sesi. Kesimpulannya, pendekatan pendidikan interaktif terbukti efektif dalam meningkatkan literasi keuangan siswa sekolah dasar dan dapat direplikasi di sekolah lain dengan penekanan pada literasi keuangan digital dan Islam.
Pengaruh Kredibilitas Streamer dan Fitur Interaktif terhadap Niat Beli Konsumen di Live Commerce Marketplace Adhitya, Wisnu Rayhan; Adhitya, Tiara Reizsa
TIN: Terapan Informatika Nusantara Vol 6 No 6 (2025): November 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v6i6.8482

Abstract

The rapid growth of e-commerce and the popularity of live commerce have created a new competitive landscape for marketplaces in Indonesia, necessitating a deeper understanding of the factors that drive consumer purchase intention. This study aims to analyze the influence of two key elements: Streamer Credibility (the human element) and Interactive Features (the technological element) on Consumer Purchase Intention within the context of live shopping. This study employs a quantitative approach using a survey method, with data collected via an online questionnaire from 100 respondents who are active users of live shopping features on marketplace applications in Indonesia. Data were analyzed using path analysis with Smart-PLS software. The findings reveal that Interactive Features have a strong, significant, and positive influence on Consumer Purchase Intention (path coefficient = 0.730; T-statistic = 10.134). Conversely, and contrary to common assumptions, Streamer Credibility was found to have no significant direct influence on Purchase Intention (path coefficient = 0.006; T-statistic = 0.056). However, the study also found that Interactive Features significantly and positively influence Streamer Credibility perception. The study concludes that the technological aspect (Interactive Features) plays a more dominant role than the human aspect (Streamer Credibility) in directly driving consumer purchase intention within the live commerce ecosystem. This implies that for business practitioners, the main priority should be investing in a seamless and engaging interactive experience as a key strategy to boost sales.
Pengaruh Kemandirian, Motivasi, dan Kepribadian terhadap Pengembangan Karir Gen Z di PT Bilah Baja Makmur Abadi Jocelyne, Jocelyne; Rangkuti, Dhita Adriani; Shella, Shella; Adhitya, Tiara Reizsa
Jurnal Ilmiah Universitas Batanghari Jambi Vol 25, No 3 (2025): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v25i3.6382

Abstract

This study aims to analyze the influence of independence, motivation, and personality on the career development of Generation Z employees at PT Bilah Baja Makmur Abadi. This study used a quantitative approach and purposive sampling technique, with a sample of 67 Gen Z employees using a questionnaire. The results of multiple linear regression indicate that independence, motivation, and personality, both partially and simultaneously, have a significant influence on career development at PT Bilah Baja Makmur Abadi.
DAMPAK KONFLIK INTERNASIONAL TERHADAP PERILAKU KONSUMEN KEPADA PERUSAHAAN ASAL AMERIKA YANG BEROPERASI DI INDONESIA Adhitya, Wisnu Rayhan; Adhitya, Tiara Reizsa; Hawani, Saniah Lidiya
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 5 No 1 (2026): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v5i1.261

Abstract

This research aims to analyze and determine the impact related to the international conflict that occurred in the Middle East between the State of Israel and Palestine on the economic and business sectors in Indonesia. The many products and companies from the United States operating in Indonesia have become the target of anger among the Indonesian people due to rumors stating that the United States is the mastermind behind the conflict. The cause of this issue resulted in many calls for a boycott of products and companies originating from the United States, causing various problems in terms of company income and the fate of the employees who worked at the company. Of course, if these American products are boycotted by the Indonesian people, the company's sales will decrease, causing company losses which will also have an impact on reducing operational costs which will result in a reduction in workforce at each company so that it could become a new problem for Indonesia which causing the unemployment rate to increase due to this problem.
Co-Authors Adhitya, Wisnu Rayhan Astuti - Dhita Adriani Rangkuti Dody Hidayat Evi Syuriani Harahap Hawani, Saniah Lidiya Imamul Khaira Jocelyne, Jocelyne Qadri , Uchi Lilla Ramadhani, Ayulita Shella, Shella Siregar , Hashfi Syati Manaharawan siregar