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All Journal JKMS : Jurnal Ilmu Komunikasi Journal Analytica Islamica Al-Kharaj: Journal of Islamic Economic and Business Jurnal Pengabdian Kepada Masyarakat dan Desa (PASSA) Mahogany Journal De Social Maroon Journal De Management
Sembiring, Putri Sosanti
Politeknik Negeri Medan
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Journal Analytica Islamica

 1 
Self Openness of PLWHA: A Literature Analysis on the Role of Social Media in Building Social Support Dwianita, Dwianita; Maharani, Blangi Intan; Sembiring, Putri Sosanti
Journal Analytica Islamica Vol 14, No 1 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i1.24231

Abstract

Stigma and discrimination against people living with HIV/AIDS (PLWHA) remain a major obstacle to achieving an optimal quality of life, especially in terms of self-disclosure and access to social support. In the midst of the rapid development of digital technology, social media has emerged as a potential online space that can be utilized by PLWHA to express their identity and build social support networks. This study aims to analyze the role of social media in supporting the self-disclosure of PLWHA and its contribution in forming a supportive online community. The method used is a literature review with a descriptive analysis approach that examines various academic studies from the last 5 years published from 2019 to 2024 through databases such as PubMed, JMIR, Springer, PMC and Google Scholar. The results show that social media provides a safe space for PLWHA to manage their identity narratives, increase self-confidence, and obtain validation and emotional support from online communities. However, the dilemma between the need for openness and the risk of stigma and invasion of privacy remains a significant challenge. This study recommends that future research emphasize qualitative exploration of PLHIV's direct experiences, as well as the development of inclusive and safe digital platform policies and designs to support the sustainability of empowering self-disclosure.
Systematic Literature Review: Communication Transformation in The Digital Immigrant Generation in The Use of Social Media and Changes in Social Interaction Patterns Sembiring, Putri Sosanti; Dwianita, Dwianita; Maharani, Blangi Intan
Journal Analytica Islamica Vol 14, No 1 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i1.24232

Abstract

The transformation of digital technology has brought significant changes in the way humans communicate. The digital immigrant generation, individuals who were born before the digital era but adapted to technology, experience challenges and changes in their daily communication patterns. This article is a literature review that examines how communication transformation in the digital immigrant generation in the use of social media and its impact on social interaction patterns. Digital immigrants face challenges in digital literacy and information security, but social media allows them to stay connected with their families and form new communities. By reviewing previous studies, this article describes the adaptation process of digital immigrants to social media, the barriers they face, and how social media opens up spaces of social inclusion for digital immigrants, allowing them to form new communities, communicate across generations, and reduce loneliness.
Gender Perspective and Women's Challenges in Public Relations Maharani, Blangi Intan; Sembiring, Putri Sosanti; Dwianita, Dwianita
Journal Analytica Islamica Vol 14, No 1 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i1.24234

Abstract

As time progresses, women play an increasingly important role in improving the quality of both public and domestic sectors. Generally, gender issues that become the main topic of discussion revolve around the status and position of women in society, which are still often viewed as subordinate or marginal. The significant rise in the number of female practitioners in the public relations (PR) industry has led to the perception that women have experienced gender discrimination in Indonesia. This journal aims to analyze and examine gender perspectives on women in the field of public relations, the impact of the feminization of the PR profession, as well as the challenges faced by women in carrying out their roles as public relations practitioners. The results of this literature study indicate that male practitioners are more likely to hold managerial positions than female practitioners. Although the number of female practitioners has exceeded that of males, their status and roles in PR practice remain subordinate to men. Furthermore, there are relevant glass ceiling barriers, including an unequal distribution of tasks, which prevent women from fully demonstrating their potential in the workplace.
Literature Review: The Role of Media in Integrated Marketing Communication (IMC) on Consumer Purchase Interest Rahma, An Nisa Dian; Yudha, Angga Tinova; Sembiring, Putri Sosanti; Rizqiana, Dyah Seruni
Journal Analytica Islamica Vol 14, No 1 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i1.24858

Abstract

This study aims to examine the role of media in supporting Integrated Marketing Communication (IMC) in increasing consumer buying interest. The method used is a literature study with various academic sources and previous research reviewed related to consumer behavior, communication media, and IMC. The results of the study show that the media forms brand awareness, positive perceptions, and emotional relationships between customers and brands. The connection of messages across various media within the IMC framework has been shown to accelerate the customer's experience with the product, from the stage of knowing the product to making a purchase decision. Therefore, in contemporary marketing strategies, the strategic factors that increase purchase intention are good media selection, integration and management.
The Effectiveness of Public Communication by the North Sumatra Tourism Office on the "Sumut Tourism Festival 2024" Event Calendar to Strengthen Tourism in North Sumatra Among Students of Politeknik Negeri Medan Rahma, An Nisa Dian; Sembiring, Putri Sosanti; Rizqiana, Dyah Seruni
Journal Analytica Islamica Vol 14, No 2 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i2.26355

Abstract

This study aims to analyze the effectiveness of public communication conducted by the North Sumatra Tourism Office at the "Sumut Tourism Festival 2024" event in strengthening the tourism sector in the province, with a focus on the perceptions of students of the D-IV MICE Study Program at the Medan State Polytechnic. The specific target to be achieved is to identify effective public communication strategies in increasing student participation and interest in visiting North Sumatra tourism, as well as providing recommendations for improving future communication strategies. The research method used is a quantitative approach with a survey using a questionnaire distributed to students. The data obtained will be analyzed using descriptive and inferential statistics. The results of the study indicate that public communication conducted by the North Sumatra Provincial Tourism Office through the "Sumut Tourism Festival 2024" has proven effective in strengthening the regional tourism sector. This effectiveness is seen from the positive and significant influence between public communication (X) on strengthening tourism (Y), evidenced by the calculated t value (9.825) > t table (1.974) and Sig. 0.000 < 0.05. This means that the more effective the public communication is, the greater the strengthening of public interest and participation, especially MICE students at the Medan State Polytechnic, in the tourism sector.
Co-Authors Asmara, Sulthan Jiyad Muqsith Ayu, Senia Putri Dwianita, Dwianita Dwianita, Dwianita Ginting, Grace Desy Hanatasha Hasibuan, Dita Kartika Sari Khan, Zalfasya Thurfahindi Maharani, Blangi Intan Manik, Levinesya Octaviani, Ripka Purba, Ade Rasinta Herli Kristiani Purba, Esteria Rahma, An Nisa Dian Rahma, An Nisa Dian Rahma, Annisa Dian Rizqiana, Dyah Seruni Sarah Rouli Tambunan, Sarah Rouli Siboro, Fidela Ahdawi Simanungkalit, Rachel Charalita simbolon, yohana yulianti Tamba, Sabrina Triana, Elsa Wulandari, Poppy Yudha, Angga Tinova