Article Per Year (5 Year)
p-Index From 2021 - 2026
1.555
P-Index
This Author published in this journals
All Journal JKMS : Jurnal Ilmu Komunikasi Journal Analytica Islamica Al-Kharaj: Journal of Islamic Economic and Business Jurnal Pengabdian Kepada Masyarakat dan Desa (PASSA) Mahogany Journal De Social Maroon Journal De Management
Sembiring, Putri Sosanti
Politeknik Negeri Medan
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Maroon Journal De Management

 1 
The Influence of Price and Product Quality on Consumer Decisions in Purchasing Zara Brand Clothing in Medan 2024 Purba, Esteria; Manik, Levinesya; Khan, Zalfasya Thurfahindi; Sembiring, Putri Sosanti
Maroon Journal De Management Vol. 2 No. 3 (2025): Maroon Journal De Management:
Publisher : Generasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/mjdm.v2i3.178

Abstract

This study investigates the influence of price and product quality on consumer purchasing decisions for Zara brand clothing in Medan in 2024. The rapid development of the fashion industry in Indonesia and the increasing presence of global fast-fashion brands such as Zara have made it important to understand how local consumers evaluate their choices. Employing a quantitative research design, the study used a purposive sampling technique with 100 respondents who had previously purchased Zara products in Medan. Primary data were gathered through structured questionnaires and analyzed using multiple linear regression with the aid of SPSS. The analysis revealed that both price and product quality exert a positive and significant effect on consumer purchasing decisions. While price remains a critical consideration, product quality emerged as the dominant factor influencing satisfaction, loyalty, and repurchase intention. These findings underscore the importance for Zara’s management to maintain a consistent balance between competitive pricing and high-quality standards. Strategically aligning price fairness with superior product quality is expected to strengthen consumer trust, increase purchase frequency, and enhance Zara’s competitiveness in the Medan fashion market.
Implementation of Standard Operating Procedures (SOP) in Improving Service Quality at the Sis Collection Jcity Medan Johor Cosmetics Store in 2025 Siboro, Fidela Ahdawi; Simanungkalit, Rachel Charalita; Ayu, Senia Putri; Sembiring, Putri Sosanti
Maroon Journal De Management Vol. 2 No. 3 (2025): Maroon Journal De Management:
Publisher : Generasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/mjdm.v2i3.190

Abstract

The current research focuses on the effectiveness of the implementation of Standard Operating Procedure (SOP) to improve service quality in Sis Collection, a cosmetics retailer located in the city of JCity Medan Johor, during the year 2025. The study follows a descriptive quantitative design, and data are gathered using a structured questionnaire that was given to five employees in the store. The domain of the study is to determine whether SOPs lead to efficiency, consistency, and customer satisfaction in day-to-day service delivery. The empirical evidence has shown that most of the employees view SOPs as useful in providing faster and more organized services, especially when dealing with customer complaints. Employees reported that SOPs minimize mistakes, provide a more orderly workflow and build confidence in working with customers. Nevertheless, there are still difficulties, since not all staff members said they were properly exposed to SOPs, and procedures were not actively communicated and enforced in a consistent way. Such gaps highlight the significance of ongoing training and regular distribution of SOP guidelines to maintain consistency in their usage throughout the organization. Overall, the findings suggest that SOPs have significant potential to improve the quality of service; however, their performance depends on their regular use and continued organizational investment in employees.
Co-Authors Asmara, Sulthan Jiyad Muqsith Ayu, Senia Putri Dwianita, Dwianita Dwianita, Dwianita Ginting, Grace Desy Hanatasha Hasibuan, Dita Kartika Sari Khan, Zalfasya Thurfahindi Maharani, Blangi Intan Manik, Levinesya Octaviani, Ripka Purba, Ade Rasinta Herli Kristiani Purba, Esteria Rahma, An Nisa Dian Rahma, An Nisa Dian Rahma, Annisa Dian Rizqiana, Dyah Seruni Sarah Rouli Tambunan, Sarah Rouli Siboro, Fidela Ahdawi Simanungkalit, Rachel Charalita simbolon, yohana yulianti Tamba, Sabrina Triana, Elsa Wulandari, Poppy Yudha, Angga Tinova