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All Journal urnal Interaksi: Jurnal Ilmu Komunikasi IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora Wacana: Jurnal Ilmiah Ilmu Komunikasi Semiotika: Jurnal Komunikasi JIKE : Jurnal Ilmu Komunikasi Efek Management Studies and Entrepreneurship Journal (MSEJ) Business Economic, Communication, and Social Sciences Journal (BECOSS) ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora eProceedings of Management Mediator: Jurnal Komunikasi Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi
Seprina, Wa Ode
Universitas Telkom
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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ISU DISKRIMINASI HUKUM HAK ASASI MANUSIA KEPADA WARIA (KAJIAN STRATEGI KOMUNIKASI TERKAIT PERLINDUNGAN WARIA DI INDONESIA) Monica Bulan Yudiciana Sinaga; Wa Ode Seprina
SEMIOTIKA: Jurnal Komunikasi Vol 7, No 2 (2013): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v7i2.968

Abstract

Republic of Indonesia is one of the biggest countries in the world. It hasapproximately 238 million inhabitants among over 17.500 islands in different culture, language, lifestyle, etc. All the difference has become unique as it is all covered by national motto which is called Bhineka Tunggal Ika. With all the differences, it comes discriminations in various backgrounds such as discrimination against race, ethnic, age, gender, social economic, etc. Discrimination has become an issue in Indonesia and one of the cruelest discriminations that have happened in the country. Discrimination against transvestites has become an issue since a long time a go in Indonesia. This issue is still happening around us in Indonesia although there is a law to fight against the issue. As what Crable and Vibbert said “an issue is created when one or more human agents attaches significance to a situation or perceived problem” (Gaunt, 1995). TheIndonesian Ministry of Justice and Human Rights is a government institution which is specialized in liability of protection and human rights for Indonesians. It is their responsible to protect all Indonesian citizen no matter who they are, what their social background are and etc. The Ministry have to inform Indonesians that transvestites deserve to be treated likeother Indonesian citizen and there is no discrimination on the implementation of policy for transvestites. All they need is a proper communication.Keywords: Comunication Strategy, Discrimination, Shemale, Human Right
KONSTRUKSI MAKNA TUHAN MELALUI KARTUN DALAM KUIS ONLINE (Analisis Semiotika Kartun Kuis “Ketika Tuhan Menciptakan Saya” Yang Terdapat Pada Situs Web Vonvon Indonesia) Wa Ode Seprina
SEMIOTIKA: Jurnal Komunikasi Vol 9, No 1 (2015): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v9i1.15

Abstract

Variety entertaining online quiz that is now easy to find and connect directly with social networking sites. Some of them often use cartoon as dayak appeal, but some cartoon character turns itidak presented in accordance with the values held by a society, which then affects how the cartoons were produced. Cartoons be a reflection of reality, where reality is undergoing a process of reproduction, which produces seuatu forms of representation depicted in the cartoon. The events described by the cartoons usually contain elements of humor or satire, such events are often not really happen. However, the form of representation contained in cartoons still take reality as the source. He is a reflection of the realities that exist in society. In the process of producing a cartoon, cartoonist produces a form of representation of reality. A form of representation that can not escape the influence of interests that arise from the media, the public, and of the cartoonists themselves. Order thinking is, therefore, lead to forms of representation that exist in the cartoon has a particular ideology. This opens up a space for researchers to construct ideologically owned by cartoons, through semiotics as a method in social research. In this study, researchers looked at how the representation of God in South Korean online media to view the position of God in society. Therefore, in interpreting signs in cartoons, researchers used a semiotic approach Barthes. Keywords: Cartoon, Semiotic, Representation of God
How Does the Use of Shopee Live Affect Consumer Information Needs ? Witanti Prihatiningsih; Wa Ode Seprina; Aan Setiadarma
IKRA-ITH HUMANIORA : Jurnal Sosial dan Humaniora Vol 7 No 2 (2023): IKRAITH-HUMANIORA Vol 7 No 2 Juli 2023
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-humaniora.v7i2.2296

Abstract

Indonesia adalah salah satu negara dengan pertumbuhan tercepat di kawasan dalam hal jumlahpengguna e-commerce. Jumlah ini terus bertambah, apalagi ketika pemerintah mengeluarkan peraturantentang Work From Home (WFH) di masa pandemi Covid-19. Salah satu e-commerce paling populer diIndonesia adalah Shoppee, dengan jumlah pengguna terbanyak berada di Jakarta. Tujuan dari penelitian iniadalah untuk mengetahui seberapa besar pengaruh Shopee Live, sebuah fitur di aplikasi Shopee, terhadapkebutuhan informasi di kalangan ibu rumah tangga di Jakarta berdasarkan teori pencarian informasi.Metode kuantitatif dengan analisis regresi digunakan dalam penelitian ini. Hasil penelitian ini menunjukkanbahwa secara simultan, intensitas menonton, isi konten, dan prioritas pencarian di Shopee Live berpengaruhsignifikan terhadap kebutuhan informasi ibu rumah tangga di Jakarta. Secara parsial, intensitas menonton diShopee Live berpengaruh signifikan terhadap kebutuhan informasi. Demikian juga isi konten, yangberpengaruh signifikan terhadap kebutuhan informasi. Berbeda dari keduanya, prioritas pencarian di ShopeeLive tidak berpengaruh signifikan terhadap kebutuhan informasi di kalangan ibu rumah tangga di Jakarta.
Pengembangan Digital Talent Melalui Literasi Digital (Kolaborasi PT. Telkom Indonesia Dengan SMK PGRI 2 Sumedang Dalam Project Virtual Tour Museum) Lusi Susilawati; Idola Perdini Putri; Wa Ode Seprina
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 2 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i3.1829

Abstract

Literasi digital saat ini menjadi kunci penting dalam menghadapi perkembangan teknologi. PT.Telkom Indonesia melalui Indonesia Telecommunication and Digital Research Institute (ITDRI) mendukung program pemerintah dalam meningkatkan kualitas digital talent yaitu melalui program SMK Pusat Keunggulan. PT. Telkom Indonesia berkolaborasi dengan SMK PGRI 2 Sumedang untuk menjalankan program Pemadanan Magang SMK. Penulisan ini bertujuan untuk mengetahui implementasi project kolaborasi perusahaan dan proses perencanaan karya virtual tour museum. Metode pengumpulan data yaitu data kunlitatif berupa wawancara, data-data digital tertulis dan observasi penulis di lapangan. Penulis dan siswa pemadanan magang membuat virtual tour museum Prabu Geusan Ulun Sumedang untuk menjalanan project. Museum Prabu Geusan Ulun Sumedang dijadikan pilihan siswa pemadanan karena berdasarkan kacamata siswa kondisi museum yang sudah mulai sepi pengunjung. Project yang dibuat harapannya mampu mendapatkan sentuhan pariwisata melalui program perusahaan dalam melakukan globalisasi khasanah lokal dari objek wisata daerah. PT. Telkom Indonesia dan SMK PGRI 2 Sumedang berhasil berkolaborasi untuk melakukan impementasi project pada program Pemadanan Magang SMK. Hasil dari karya akhir ini adalah program Pemadanan magang PT. Telkom Indonesia berkolaborasi dengan SMK PGRI 2 Sumedang berhasil terimplementasikan melalui project yang dihasilkan yaitu virtual tour museum Prabu Geusan Ulun Sumedang.
Membangun Citra Destinasi melalui Kreativitas Visual: Workshop Fotografi Landscape di SMKN 7 Bandung Wa Ode Seprina; Sarah Derma Ekaputri
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 3 No. 1 (2024): Maret 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v3i1.3081

Abstract

Formal education at Vocational High School (SMK) plays a crucial role as the final stage of secondary education, providing vocational education and skill training for students. The target partner of this Community Service activity is the students of SMKN 7 Kota Bandung, who face a lack of education in landscape photography, a skill increasingly in demand in the current digital era. The art of photography serves as a primary attraction, especially in the context of tourism that relies on visualization to enhance public interest. Students of SMKN 7 Bandung, representing the Generation Z as the nation's successors, play a crucial role as ambassadors of 'Wonderful Indonesia's tourism. In this era of information and technology, Generation Z has the potential to become the main drivers in promoting the natural beauty and cultural richness of Indonesia through photography. Through this workshop, it is expected that students, as Generation Z, can understand the importance of their role as tourism ambassadors. They are anticipated to harness their creative potential in landscape photography, utilizing social media as a platform to share the beauty of Indonesia's nature and cultural wealth. Thus, SMKN 7 Bandung becomes not only a center for vocational education but also a key pillar in shaping the image of 'Wonderful Indonesia' through the creative and innovative eyes of Generation Z.
Manajemen Komunikasi Pariwisata Dinas Pariwisata, Pemuda dan Olahraga Kabupaten Lima Puluh Kota Dalam Membranding Lembah Harau Sebagai Kawasan Geopark Harau Putri, Nadia Hendrika; Al Husain, A. Hasan; Seprina, Wa Ode
Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 8, No 2 (2024): Jurnal Interaksi: Jurnal Ilmu Komunikasi
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/interaksi.v8i2.20263

Abstract

Lembah Harau adalah destinasi wisata yang kaya akan sumber daya alam dan telah mengalami pengembangan sesuai dengan aspek 4A (atraksi, amenitas, aksesibilitas, pendukung). Dengan potensi yang signifikan dan pengembangan yang berkelanjutan, Dinas Pariwisata, Pemuda, dan Olahraga berusaha untuk membranding Lembah Harau sebagai Kawasan Geopark Harau untuk melestarikan dan melindungi warisan geologisnya. Namun, dalam pengelolaannya, terdapat masalah manajemen komunikasi dalam branding Lembah Harau, yang membuat Lembah Harau masih dalam proses pemulihan pariwisata. Penelitian ini bertujuan untuk memahami manajemen komunikasi pariwisata yang dilakukan oleh Disparpora Kabupaten Lima Puluh Kota dalam membangun citra Lembah Harau sebagai Kawasan Geopark Harau pasca pandemi. Metode yang digunakan adalah penelitian kualitatif dengan pendekatan studi kasus untuk memahami isu dan kekhawatiran terkait kasus ini. Hasil penelitian menunjukkan bahwa masalah yang teridentifikasi dalam manajemen komunikasi meliputi kurangnya regulasi yang kuat mengenai pembangunan di Lembah Harau, yang mengakibatkan konstruksi oleh investor dan sektor swasta yang tidak mencerminkan kearifan lokal. Anggaran yang terbatas menghambat upaya pemantauan. Ketidakaktifan Pokdarwis Lembah Harau menghambat upaya branding dan pemantauan. Selain itu, kurangnya kolaborasi dengan pemangku kepentingan dan kurangnya pemahaman yang memadai tentang konsep geopark oleh pemerintah juga menjadi tantangan.
A Self-existence of the #TBSBabes Community Member through The Refill Station program Azalia, Annisa Pramesti; Al Husain, A. Hasan; Seprina, Waode
Mediator: Jurnal Komunikasi Vol. 17 No. 1 (2024): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v17i1.3295

Abstract

The beauty industry is considered the most significant contributor to plastic waste in Indonesia and companies within this industry are expected to prioritize environmental concerns. Since 2022, beauty industries in Indonesia have shifted their trends towards using more natural and eco-friendly products. This research aims to analyze the self-identity of members of the #TBSBabes Community through The Body Shop's Refill Station program. The study is conducted using a qualitative method with a phenomenological approach to analyze and describe the data. Applying Alfred Schutz's phenomenological theory, two types of motives were identified among members of the #TBSBabes Community: habitual motives and environmental motives. Additionally, there are educational motives related to environmental preservation. Based on these motives, researchers interpret the form of self-identity shaped by the participation of #TBSBabes Community members in the Refill Station program as being recognized by their social environment as eco-beauty content creators. Each human behavior carries meaning, as demonstrated in this research by members of the #TBSBabes Community seeking recognition in their social environment.
The Effect of Experiential Brand Activation Through Vidio's "Roaring Night" Event on Customer Trust Faaiz, Muhammad Al; Dianita, Indria Angga; Gracia, Amanda Bunga; Seprina, Wa Ode
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 6 No. 3 (2024): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v6i3.12142

Abstract

The growth of Over-The-Top (OTT) services has led to a cultural shift towards streaming, which has been accompanied by a rise in content piracy. As the official broadcaster for the English Premier League in Indonesia, Vidio encounters significant challenges from piracy that undermine customer trust and loyalty. Declines in customer trust can lead to increased customer attrition and reduced loyalty. To address these issues and rebuild customer trust, Vidio implemented an Experiential Brand Activation strategy through the "Roaring Night" event. This study investigates how Experiential Brand Activation affects customer trust using a quantitative research method, surveying 400 members from 11 English Premier League fan communities in Jakarta. The findings show a positive link between Experiential Brand Activation and customer trust. However, the correlation analysis reveals a weak but statistically significant relationship (coefficient 0.180, p = 0.000), with Experiential Brand Activation accounting for only 3.2% of the variance in customer trust. This indicates that other factors also play a role. Future research should use qualitative methods to explore these additional factors, including customer engagement, celebrity endorsements, and loyalty. This study provides valuable insights for OTT marketing strategies, highlighting the importance of a holistic approach to enhancing long-term consumer trust and loyalty. Studi ini memberikan wawasan berharga untuk strategi pemasaran OTT, menyoroti pentingnya pendekatan holistik untuk meningkatkan kepercayaan dan loyalitas konsumen jangka panjang.
A STRATEGI KOMUNIKASI STARBUCKS SIGNING STORE DALAM MENGATASI KESENJANGAN INTERAKSI DAN KOMUNIKASI ANTARA TEMAN TULI DENGAN TEMAN DENGAR Nursyifa, Alya Fauziah; A. Hasan Al Husain; Seprina, Wa Ode
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 1 (2024): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i1.6322

Abstract

Employment opportunities for people with disabilities in Indonesia remain a major issue. Only 720,748 out of 22.97 million people with disabilities were employed in 2022, demonstrating the limited job opportunities for this group. The presence of Starbucks Signing Store has created job opportunities for individuals who are deaf. This study aims to understand the communication strategies used by Starbucks Signing Store in bridging the interaction gap between deaf and hearing individuals. The research employs a qualitative method with a case study approach. The findings indicate that the communication strategies used to address the communication gap between deaf and hearing individuals include identifying communication targets, selecting appropriate communication media, evaluating the purpose of communication messages, and the role of communicators in the communication process. Keywords: Employment Opportunities for Disabilities, Starbucks Signing Store, Communication Strategies, Deaf Individuals, Hearing Individual
MANAJEMEN PRIVASI KOMUNIKASI PADA FENOMENA BATASAN DIRI GENERASI Z DI INSTAGRAM Sriwahyuni, Putri; Seprina, Wa Ode
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 9 No. 4 (2024): EDISI OKTOBER
Publisher : Laboratorium Ilmu Komunikasi Fisip UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v9i4.324

Abstract

Generasi Z merupakan generasi yang memiliki interaksi paling intens dengan teknologi dan media sosial. Maka, tak sedikit Gen Z tampak kurang menjaga privasinya sehingga rentan pelanggaran privasi. Hal ini didefinisikan oleh ahli sebagai “boundary-less Generation” sehingga memunculkan istilah batasan diri (self boundaries). Self boundaries merujuk pada batasan yang ditetapkan individu untuk melindungi privasi dan ruang pribadi mereka. Penelitian ini bertujuan untuk memahami bagaimana Generasi Z di Jawa Barat membentuk dan mengelola batasan pribadi mereka di Instagram. Penelitian ini menggunakan metode kualitatif dengan menggunakan pendekatan fenomenologi terhadap sembilan informan utama, yaitu mahasiswa Generasi Z yang aktif di Instagram, serta satu informan ahli di bidang psikologi. Data dikumpulkan melalui wawancara mendalam. Penelitian menemukan bahwa informan menggunakan fitur-fitur Instagram untuk menjaga privasi dan mengontrol konten yang dibagikan. Pengalaman negatif seperti komentar yang tidak menyenangkan dan penyalahgunaan foto mendorong mereka untuk membatasi interaksi dan oversharing mereka di Instagram. Informan juga menunjukkan kesadaran yang tinggi terhadap pentingnya menjaga kesehatan mental di lingkungan media sosial yang seringkali toksik. Kesimpulannya, Generasi Z menggunakan fitur Instagram untuk mengelola batasan pribadi mereka, menyesuaikan interaksi sosial digital dengan norma sosial, dan melindungi mental dari pengaruh negatif media sosial.
Co-Authors Aan Setiadarma Afar, Akmal Halim Aiza Nabilla Arifputri Amanda Bunga Gracia Amritadevi, Monica Ivana Andi Hasan Al Husain Azalia, Annisa Pramesti Faaiz, Muhammad Al Idola Perdini Putri Imron, Mochamad Indria Angga Dianita Judianto, Rizqi Maharani Muthi'ah Putri Lusi Susilawati Monica Bulan Yudiciana Sinaga Nursyifa, Alya Fauziah Prihatiningsih, Witanti Putri, Daniella Alifa Putri, Nadia Hendrika Putri, Nandita Alya Sarah Derma Ekaputri Sriwahyuni, Putri