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All Journal International Journal of Travel, Hospitality and Events Journal of Innovation Research and Knowledge JPLED
I Putu Ari Utama Irawan
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Transportation Other

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A Study of Green Marketing in Sustainable Touris: The Perspective of Penglipuran Village, Bali, with Emphasis on Local Products Ida Bagus Separsa Kusuma; I Putu Ari Utama Irawan
International Journal of Travel, Hospitality and Events Vol. 4 No. 2 (2025): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v4i2.522

Abstract

Purpose: This study aims to evaluate acceptance of Green Marketing strategies in Penglipuran Village, Bali, which is known with draft ecotourism and conservation culture. The main focus of this study is to measure visitors' perception of four Green Marketing indicators: Green Product, Green Price, Green Place, and Green Promotion. Research methods: Data obtained through questionnaire distributed to 57 respondents, with results analysis of validity and reliability that shows that all items in the instrument are valid and reliable. Results and discussions: The results of the validity test show r value count more than 0,30 to all items, with Green Product indicators obtained highest scores, followed by Green Place, Green Price, and Green Promotion. The results of the reliability test using Cronbach's Alpha show consistent values ​​between 0,754 and 0,899, with a total Cronbach's Alpha value of 0,818, indicating that the instrument is very reliable. Implication: Although in a way overall, acceptance towards Green Marketing in Penglipuran Village is in the "Good" category, there are a number of aspects that still need to be improved, such as environmentally friendly packaging, promotion of sustainability, and determination of environmentally friendly product prices.
IMPLEMENTASI PENDEKATAN HEUTAGOGI DALAM MEMBANGUN MOTIVASI DAN KEMANDIRIAN PESERTA DIDIK PADA PEMBELAJARAN BAHASA I Putu Ari Utama Irawan; Vitalia Hanako Murni Simanjuntak; Ni Putu Desy Damayanthi
Journal of Innovation Research and Knowledge Vol. 5 No. 1: Juni 2025
Publisher : Bajang Institute

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Abstract

Kemampuan berbahasa dapat dikatakan sebagai kemampuan dasar yang urgen untuk dimiliki oleh peserta didik guna mendukung segala kegiatan akademis. Kendati demikian, rendahnya motivasi peserta didik dalam pembelajaran bahasa menjadi tantangan yang harus dihadapi oleh pendidik. Terkait itu, diperlukan suatu pendekatan yang kiranya dapat membantu peserta didik agar lebih aktif dan termotivasi dalam pembelajaran bahasa. Salah satunya adalah pendekatan heutagogi yang mengutamakan peran aktif peserta didik sebagai pengelola proses belajar mereka sendiri. Adapun tujuan penelitian ini yakni mengeksplorasi penerapan pendekatan heutagogi dalam pembelajaran bahasa, serta mengidentifikasi strategi pendekatan heutagogi yang dapat digunakan untuk membangun motivasi dan kemandirian peserta didik. Penelitian ini menerapkan pendekatan deskriptif kualitatif melalui metode pengumpalan data yakni studi pustaka. Adapun hasil penelitian ini yakni, pendekatan heutagogi diimplementasikan dengan memposisikan peserta didik sebagai agen utama dalam proses pembelajaran sedangkan pengajar atau pendidik bertugas sebagai fasilitator. Terdapat tiga tahapan utama dalam penerapan pendekatan ini: perancangan kontrak pembelajaran, identifikasi sumber belajar bersama, dan evaluasi hasil kerja. Secara garis besar, heutagogi membangun motivasi dan kemandirian pada diri peserta didik dengan memaksimalkan tiga unsur utama, yakni otonomi, kompetensi, dan keterkaitan sosial
The Maintenance of Indonesian in the Linguistic Landscape of Politeknik Negeri Bali Gede Adistana Wira Saputra; I Made Darma Sucipta; I Putu Ari Utama Irawan; Runi Fazalani
Journal of Practice Learning and Educational Development Vol. 5 No. 4 (2025): Journal of Practice Learning and Educational Development (JPLED)
Publisher : Global Action and Education for Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58737/jpled.v5i4.1005

Abstract

This study investigates the maintenance of the Indonesian language within the linguistic landscape of Politeknik Negeri Bali by examining the forms, functions, dominance, and linguistic accuracy of public signage across the campus. Employing a descriptive qualitative approach, data were collected through observation, visual documentation, and sign analysis of room nameplates, safety signs, campus service boards, campaign posters, and other informational media. The results indicate that Indonesian strongly dominates official (top-down) signage, reflecting institutional commitment to the national language as the primary medium of communication. In contrast, English appears more frequently in student-produced (bottom-up) signs, particularly for events and promotional activities, creating symbolic competition between languages. The Balinese language is minimally represented in the campus landscape. These findings suggest that Indonesian language maintenance remains robust, yet further reinforcement—such as language standardization and greater integration of local languages—is still needed to support a balanced multilingual environment.
Co-Authors Gede Adistana Wira Saputra I Made Darma Sucipta Ida Bagus Separsa Kusuma Ni Putu Desy Damayanthi . Runi Fazalani Vitalia Hanako Murni Simanjuntak