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All Journal Analisis: Jurnal Studi Keislaman Jurnal Multidisiplin West Science
Rabbani, Ammar
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Economics, Econometrics & Finance Education

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Pengaruh Digital Advertising dan Electronic Word of Mouth Terhadap Purchase Intention dengan Brand Trust sebagai Variabel Intervening Rabbani, Ammar; Listiana, Erna; Shalahuddin, Ahmad; Purmono, Bintoro Bagus; Fitriana, Ana
Jurnal Multidisiplin West Science Vol 4 No 06 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i06.2388

Abstract

Penelitian ini bertujuan untuk menginvestigasi bagaimana Periklanan Digital dan Electronic Word of Mouth (eWOM) memengaruhi Niat Beli melalui peran perantara Kepercayaan Merek. Fokus utama adalah menelaah pengaruh Word of Mouth terhadap Niat Beli yang dimediasi oleh Kepercayaan Merek pada konsumen produk Make Over. Sebanyak 205 responden terpilih secara purposive sampling, dan data dianalisis menggunakan Partial Least Squares Structural Equation Modeling dengan bantuan perangkat lunak SmartPLS 4.0. Hasil analisis menunjukkan bahwa Periklanan Digital dan eWOM berkontribusi signifikan terhadap kepuasan pelanggan. Selanjutnya, Word of Mouth terbukti memiliki pengaruh positif dan signifikan pada Kepercayaan Merek, begitu pula Kepercayaan Merek yang secara signifikan meningkatkan Niat Beli. Temuan lain menegaskan bahwa Kepercayaan Merek secara mediatif memperkuat hubungan antara Periklanan Digital ke Retailer dan Word of Mouth ke Retailer terhadap Niat Beli. Dengan demikian, strategi komunikasi digital yang efektif serta ulasan positif konsumen terbukti mampu memperkuat kepercayaan terhadap merek, yang pada gilirannya meningkatkan niat beli pada retailer Make Over.
The Ijtima Ulama on Voter Preferences in the 2024 Elections in Indonesia Rabbani, Ammar; Gesit Yudha; Tin Amalia Fitri
Analisis: Jurnal Studi Keislaman Vol 25 No 2 (2025): Analisis : Jurnal Studi Keislaman
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/ajsk.v25i2.29452

Abstract

The 2024 Simultaneous Elections mark a significant dynamic in Indonesian politics, particularly regarding the strengthening role of religious authorities in shaping Muslim voter preferences. In several regions, including West Bogor District, the direction of support from Islamic scholars through the Ijtima Ulama forum has implications for the formation of diverse community political preferences. This study aims to analyze the influence of the Ijtima Ulama on voter preferences in the 2024 Simultaneous Elections in Indonesia. The study used a mixed methods design with a sequential exploratory approach, qualitative research followed by quantitative research. Qualitative data were obtained through in-depth interviews and analyzed through data condensation, data presentation, and validity verification. Quantitative data were collected through questionnaires from 114 respondents and analyzed using simple linear regression, t-test, and coefficient of determination (R²). The results showed that the Ijtima Ulama had a significant effect on voter preferences (t count = 16.614 > t table = 1.981; sig. 0.000 < 0.05) with a contribution of 70.9%. This finding aligns with the theory of social influence, which emphasizes the role of moral authority through mechanisms of compliance, identification, and internalization. From an Islamic perspective, this influence is reinforced by the scholarly authority of ulama, the principle of taqlid (following), and an orientation toward the welfare of the people, allowing the Ijtima Ulama to serve as both a moral and socio-political reference point in shaping voter preferences.
Co-Authors Ahmad Shalahuddin, Ahmad Ana Fitriana Erna Listiana Gesit Yudha Purmono, Bintoro Bagus Tin Amalia Fitri