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All Journal Creative Information Technology Journal CSRID (Computer Science Research and Its Development Journal) Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Journal of Enterprise and Development (JED) Ilomata International Journal of Management Abdi Masyarakat Enrichment : Journal of Management Pedagogy : Journal of English Language Teaching Ilomata International Journal of Management Jurnal Ilmiah Wahana Pendidikan Mejuajua Journal of Management and Digital Business Journal of Applied Management Research Jurnal Multidisiplin West Science Madani: Multidisciplinary Scientific Journal Socius: Social Sciences Research Journal International Journal of Economics, Business Management and Accounting Primary Journal of Multidisciplinary Research
Ana Fitriana
Jurusan Sistem Informasi STMIK Pontianak Jl. Merdeka No. 372 Pontianak, 0561-735555
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Pengaruh E-Marketing dan E-CRM terhadap Loyalitas Nasabah Menggunakan Internet Banking Bank Syariah Mandiri Fitriana, Ana
Creative Information Technology Journal Vol 4, No 4 (2017): Agustus-Oktober
Publisher : UNIVERSITAS AMIKOM YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (257.655 KB) | DOI: 10.24076/citec.2017v4i4.124

Abstract

Untuk semakin meningkatkan layanan kepada nasabah, Bank Syariah Mandiri memanfaatkan teknologi internet yang mempermudah pihak bank melayani nasabah mereka selama 24 jam non stop dengan mengusung BSMnet sebagai internet banking. Kehadiran internet memfasilitasi pihak bank untuk melakukan pemasaran dan pelayanan secara elektronik. BSMnet diharapkan dapat memaksimalkan layanan perbankan Bank Syariah Mandiri kepada nasabahmereka di Pontianak khususnya. Maka tujuan dalam penelitian ini adalah untuk mengetahui pengaruh e-Marketing dan e-CRM pada BSMnet terhadap e-Loyalty nasabah Bank Syariah Mandiri cabang Pontianak, sehingga dalam penelitian ini terdapat tiga variabel, yaitu eMarketing (X1), e-CRM (X2) dan Perilaku Pembelian e-Loyalty (Y). Untuk menjawab tujuan penelitian dilakukan analisa secara eksplanasi-asosiatif dengan uji regresi linier berganda. Penelitian dilakukan terhadap 75 responden nasabah Bank Syariah Mandiri, dimana penarikan sampel dilakukan dengan metode purposive sampling. Hasil analisis uji regresi linier berganda menunjukkan bahwa variabel e-Marketing (X1), e-CRM (X2) berpengaruh positif terhadap eLoyalty nasabah Bank Syariah Mandiri cabang Pontianak baik secara parsial (sendiri-sendiri) maupun simultan (bersama sama) meskipun perannya belum menunjukkan pengaruh yang tinggi. Kata Kunci — e-Marketing, e-CRM, e-LoyaltyTo further improve the services to customers, Syariah Mandiri Bank make uses of the internet technology to simplify the bank services to their customers within 24 hours non-stop with BSMnet supported as internet banking. The present of internet facilitates the bank to do marketing and electronic service. BSMnet is expected to maximize the banking services of Syariah Mandiri Bank to their customers especially in Pontianak. Then the purpose of this study is to figure out the influence of e-marketing and e-CRM in BSMnet to Syariah Mandiri Bank e-loyalty customers branch of Pontianak, then there are 3 variables, namely e-marketing (X1), e-CRM (X2), and behaviour of purchasing e-loyalty (Y). To answer the goals of this study then associative explanatory analysis is conducted with multiple linear regression test. 79 Syariah Mandiri Bank customers become the respondents in this study, where the sampling is done by purposive sampling method. The result of associatve explanatory analysis with multiple linear regression test indicates that e-marketing (X1) and e-CRM (X2) varibles influence positively to e-loyalty of Syariah Mandiri Bank branch of Pontianak both partially or simultaneously although the role has not indicated the high influence.Keywords — e-Marketing, e-CRM, e-Loyalty
Analisis TAM TerhadapFaktor-Faktor yang Mempengaruhi Nasabah MenggunakanLayanan Internet Banking BCA Fitriana, Ana
CSRID (Computer Science Research and Its Development Journal) Vol 7, No 3 (2015): CSRID Oktober 2015
Publisher : Universitas Potensi Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (157.217 KB) | DOI: 10.22303/csrid.7.3.2015.135-144

Abstract

Kemajuan teknologi berdampak terhadap semua industri, termasuk industri perbankan yang saat inibisa memfasilitasi kegiatan perbankan nasabahdengan fitur internet banking. Demikian pula halnya yang dilakukan oleh bank BCA.Dengan menggunakan internet banking nasabah bisa memperoleh beberapa keuntungan yaitu layanan perbankan yang cepat, aman, murah,tersedia setiap saat dan dapat diakses dari mana saja.Tujuan penelitian ini adalah untuk memberikan informasi tentang faktor-faktor yang mempengaruhi minat menggunakan internet banking oleh penggunanya dan dapat menjadi masukan bagi pihak manajemen bank untuk mengevaluasi penggunaan internet banking. Kuesioner dibatasi pada nasabah bank BCA dan sebagai penggunainternet banking BCA yang berada di Pontianak. Penelitian ini membuktikan bahwa secara parsial ketiga faktor Perceived Usefulness, Perceived Ease of Use, dan Perceived Credibilityterbuktimempengaruhi minat nasabah bank BCA untukmenggunakan internet banking.Dengan faktor perceived ease of use sebagai faktor penarik minat utama nasabah untuk memanfaatkan fasilitas internet banking.Faktor yang menempati urutan kedua adalah faktor perceived credibility (keamanan). Sedangkan faktor manfaat baru dirasakan oleh nasabah jika fitur internet banking BCA semakin mempermudah transaksi perbankan mereka dan juga adanya jaminan keamanan selama bertransaksi menggunakan internet banking.Dan secara simultan ketiga faktor tersebut juga memiliki pengaruh yang positif terhadap minat nasabah menggunakan internet banking bank BCA.
Lifestyle, product diversity, and product quality on repurchase intention: Empirical research on western skincare Oktavianto, Angga; Afifah, Nur; Purmono, Bintoro Bagus; Heriyadi, Heriyadi; Fitriana, Ana
Journal of Enterprise and Development (JED) Vol. 6 No. 1 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i1.8862

Abstract

Purpose — The objective of this research is to examine how lifestyle, product diversity, and product quality influence repurchase intention, as well as to investigate whether customer satisfaction can serve as a mediator.Method — The data collection method utilized an online questionnaire with a total of 224 respondents, aged at least 16 years old, who are users of the Shopee application and consumers of the Western skincare brand (Cerave), and have made purchases of the Western skincare brand (Cerave) on Shopee. Respondents were selected using a purposeful sampling method. Structural Equational Modeling (SEM) with the AMOS 24 tool was employed for data analysis.Result — The findings of this research indicate that lifestyle, product diversity, and product excellence have a positive and significant impact on repurchase intention. Customer satisfaction also demonstrates a positive and significant effect on repurchase intention, effectively mediating the relationships between lifestyle, product diversity, and product quality on repurchase intention.Novelty  — This study focuses on a Western skincare brand as the subject of research, as such brands have received limited attention in prior research. This distinction sets our research apart from previous studies in the field.
Pelatihan Pengembangan Kompetensi Guru Abad 21 pada PAUD Aisyiyah Ganjar Agung Metro Sakung, Nikki Tri; Nofiansyah, Wahyu; Fitriana, Ana; Trianto, Yohanes Adi
Abdi Masyarakat Vol 5, No 1 (2023): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v5i1.5428

Abstract

Changing times continue to grow, the role of the teacher has undergone significant changes. Teachers must have a variety of competencies that are able to face the challenges and demands of increasingly complex education. Teachers need to continue to learn, adapt, and develop themselves in order to provide effective and relevant education for students in the modern era. PAUD (Early Childhood Education) teachers must have specific competencies that enable them to face the challenges and demands of teaching early childhood. These competencies will help PAUD teachers to provide quality education that is relevant and supports the holistic development of early childhood in the 21st century. Based on these conditions, knowledge and skills are needed to develop pedagogical competence as a qualified PAUD educator. This training was held at Aisyiyah PAUD, Ganjar Agung District. The results of the questionnaire at the end of the training activities showed that 77.5% of the participants said the activities were useful and 77.9% said the training was interesting.
Are Purchase Intention Affected by Visual Social Media Marketing, Co-Branding, and Consumer Brand Engagement? Waldi; Setiawan, Harry; Listiana, Erna; Barkah; Fitriana, Ana
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1504

Abstract

Indonesia's footwear industry has experienced notable growth, particularly in the SME sector, creating opportunities for local brands like Aerostreet. This study examines the impact of visual social media marketing and co-branding on purchase intention, with consumer brand engagement as a mediating factor. The research used purposive sampling to select 227 respondents familiar with the Aerostreet brand, collecting data through a structured questionnaire. The investigation used Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the suggested hypotheses. The findings show that visual social media marketing positively and significantly impacts purchase intention. And enhances consumer brand engagement. Co-branding contributes positively to brand engagement, although it does not directly impact purchase intention. Nonetheless, brand engagement significantly influences purchase intention, serving as a mediator both between co-branding and purchase intention, and between social media visual marketing and purchase intention.
Unveiling The Impact of Face Consciousness and Acquisition Centrality on Counterfeit Buying Intention: The Mediation and Moderation Model Aprilliani, Shifa; Syahbandi; Fitriana, Ana; Barkah; Listiana, Erna
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1506

Abstract

This research explores how face consciousness and acquisition centrality influence intentions to purchase counterfeit goods, with counterfeit attitude serving as a mediator and perceived anonymity as a moderator. This study utilized a survey method and included 284 Indonesian customers. Data was evaluated using SmartPLS software and Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that face consciousness has a negative effect on counterfeit attitudes (β = -0.180, p < 0.003), while acquisition centrality has a positive impact (β = 0.802, p < 0.000). Additionally, counterfeit attitude mediates the relationship between these factors and buying intentions. Perceived anonymity moderates these relationships by weakening the connection between face consciousness and counterfeit attitude (β = -0.114, p < 0.020) but enhancing the link between acquisition centrality and counterfeit attitude (β = 0.326, p < 0.000). These findings show that social concerns and materialistic values strongly influence attitudes and intentions toward counterfeit products. Practical consequences include targeted consumer education to diminish the counterfeit appeal and promote the value of genuine products. Policymakers are asked to tighten restrictions and raise awareness of the economic and ethical consequences of counterfeit products. Marketers can use these data to differentiate their products and appeal to consumers' demand for authenticity.
The influence of social media marketing on purchase intention with customer engagement as mediator Adinda, Chery; Listiana, Erna; Barkah, Barkah; Fitriana, Ana
Junal Ilmu Manajemen Vol 8 No 1 (2025): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i1.575

Abstract

In the modern era, digital technology simplifies life, particularly through gadgets and social media. Social media enables users to watch videos, promote products, and create content, benefiting individuals and brands alike. This analysis purpose to identify the influence of surveillance, sharing of information, social interaction, attraction on social media, and consumer engagement as mediating variables on purchase intention for the @makeoverid account on Instagram. The study applies quantitative methods and collects primary data that meet specific criteria. Data collection techniques by utilizing questionnaires online via Google Form and utilizing scale of Likert (1-5). Structural Equation Modeling (SEM) is utilizied as adata measurement technique using SMARTPLS 4.0 statistical application helping. The population of this study includes Instagram users, both male and female, over 17 years old, who are familiar with Make Over products through the @makeoverid account. A sample of 200 respondents was required to meet SEM analysis requirements. The research additionally intends examine the causal links between variables, offering a comprehensive perpective on the factors that influence consumer behavior within a social media marketing context. The research results show that not all tested factors significantly impact consumer engagement. Surveillance does not affect customer engagement, while information sharing, social interaction, and attraction do. Additionally, customer engagement significantly influences purchase intention. Indirectly, information sharing, social interaction, and attraction positively impact purchase intention through consumer engagement, while surveillance does not.
The influence of symbolic incongruity and religious animosity on negative e-word of mouth with brand hate as a mediating variable on starbucks brand: Pro-Israel and LGBTQIA2+ Issues Ariqoh, Daffa Asri; Afifah, Nur; Erna Listiana; Barkah, Barkah; Fitriana, Ana
Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i3.1326

Abstract

This study examines the factors influencing symbolic incongruity and religious animosity towards negative e-word of mouth through brand hate towards the Starbucks Brand. The research conducted is a causal associative study using a purposive sampling technique. Data were collected through questionnaires from 219 respondents who knew Starbucks in Indonesia. Structural Equation Modeling (SEM) was used to identify the relationship between symbolic incongruity and religious animosity that can affect negative e-word of mouth towards the Starbucks Brand mediated by brand hate. The results of the study indicate that in the five hypothesis tests that have been carried out, it can be said that all relationships between variables, namely symbolic incongruity and religious animosity, have a significant effect and also have a positive effect on negative e-word of mouth with brand hate as a mediating variable. This research can contribute to the role of consumers as parties who make changes because it remembers the importance of understanding consumer perceptions and attitudes, which can influence market dynamics and encourage sustainable economic growth so that a company can manage its strategy well.
Pemberdayaan Kelompok Wanita Tani (KWT) Dengan Aneka Olahan Tanaman Obat Melalui Retail Modern Di Desa Tanggulangin Ashadi, Ardi; Endar Sulistyowati, Endar Sulistyowati; Fitriana, Ana; Nofiansyah,  Wahyu; Nurnalisa; Febriana, Cika; Ernita Sari Nurwahyuni, Hesti; Eka Prastya Nugraha, Aryan
Mejuajua: Jurnal Pengabdian pada Masyarakat Vol. 4 No. 2 (2024): Desember 2024
Publisher : Yayasan Penelitian dan Inovasi Sumatera (YPIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52622/mejuajuajabdimas.v4i2.186

Abstract

Salah satu tolak ukur atau indikator pembangunan suatu daerah adalah tingkat pendapatannya. Diperlukan inovasi tertentu untuk meningkatkan pendapatan apabila pendapatan suatu daerah masih tergolong rendah. Dengan mengolah tanaman obat keluarga yang dijual melalui Ritel Modern, penelitian ini bertujuan untuk meningkatkan pendapatan kelompok tani wanita di Desa Tanggulangin. Peningkatan pendapatan organisasi tani wanita merupakan tujuan dari penelitian ini. (1) Penanaman tanaman obat keluarga di pekarangan masing-masing kelompok tani merupakan langkah awal. (2). Pembuatan produk herbal dari tanaman obat, seperti minuman serbuk. (3). Pemasaran produk menggunakan Retaill Modern. Hasil pelaksanaan Pemberdayaan Kelompok Wanita Tani (KWT) melalui pengolahan tanaman obat dan pemasaran produk melalui retail modern memiliki dampak positif seperti, Akses Pasar yang Lebih Luas, Peningkatan Nilai Tambah Produk, Pengembangan Brand Lokal, Kesempatan Kerja Tambahan dan Peningkatan Pendapatan.
Are Purchase Intention Affected by Visual Social Media Marketing, Co-Branding, and Consumer Brand Engagement? Waldi; Setiawan, Harry; Listiana, Erna; Barkah; Fitriana, Ana
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1504

Abstract

Indonesia's footwear industry has experienced notable growth, particularly in the SME sector, creating opportunities for local brands like Aerostreet. This study examines the impact of visual social media marketing and co-branding on purchase intention, with consumer brand engagement as a mediating factor. The research used purposive sampling to select 227 respondents familiar with the Aerostreet brand, collecting data through a structured questionnaire. The investigation used Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the suggested hypotheses. The findings show that visual social media marketing positively and significantly impacts purchase intention. And enhances consumer brand engagement. Co-branding contributes positively to brand engagement, although it does not directly impact purchase intention. Nonetheless, brand engagement significantly influences purchase intention, serving as a mediator both between co-branding and purchase intention, and between social media visual marketing and purchase intention.
Co-Authors A, Ahmadi Adinda, Chery Ahmad Shalahuddin, Ahmad AHMADI Andika, Wahyu Annisa Fitri, Annisa Anwar Azazi Aprilliani, Shifa Arifin Firdaus Ariqoh, Daffa Asri Ashadi, Ardi Barkah Barkah, Barkah Calvin Calvin Calvin Daud, Ilzar Devi Nurmalia Dwiputra, Wahyu Eka Prastya Nugraha, Aryan Endar Sulistyowati Erna Listiana Erna Listiana Ernita Sari Nurwahyuni, Hesti Fasius, Bony Fauzan, Ahmad Hilmi Fauzan, Rizky Febriana, Cika G, Giriati Hafid, Khairunissa Hans, M. Hamka Harry Setiawan Helma Malini, Helma Heriyadi, Heriyadi Hermanto, Dicky Irene, Novi Juniwati Juniwati Muhammad Afif Mustaruddin Nikki Tri Sakung, Nikki Tri Nofiansyah,  Wahyu Nur Afiah, Nur Nurnalisa Oktavianto, Angga Penampe, Marie Anne Ester Purmono, Bintoro Bagus Purnomo, Bintoro Bagus Putri Pangestika, Putri Qurrotul Aeni, Qurrotul Rabbani, Ammar Rokhuma, Chubbi Millatina Satria, Dimas Shandy, Jose Haris Syahbandi Trianto, Yohanes Adi Vanessa, Vivian Wahyu Nofiansyah, Wahyu Waldi Wenny Pebrianti Widyaningrum, Belinda Putri