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All Journal Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi Indonesian Journal of Community Empowerment Jurnal Pengabdian Masyarakat
Sopather, Kembara
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Other

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SOSIALISASI DIGITAL MARKETING UNTUK PENINGKATAN KINERJA PEMASARAN PRODUK BUMDESA SEHATI SERAMBUT DI KOTAWARINGIN TIMUR Toepak, Erwin Prasetya; Kristinae, Vivy; Supriyono , Bambang; Sopather, Kembara
MAJU : Indonesian Journal of Community Empowerment Vol. 2 No. 4 (2025): MAJU : Indonesian Journal of Community Empowerment, Juli 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/maju.v2i4.1457

Abstract

Serambut Village, Pulau Hanaut District, East Kotawaringin has local resource-based economic potential, one of which is the coconut oil business unit managed by BUMDesa Sehati Serambut. Although it has potential products, the marketing strategy implemented has not utilized digital channels optimally. The use of digital channels is very necessary to expand market reach and strengthen the competitiveness of BUMDesa products in the digital era. This community service activity was carried out as a response to these needs with the main objective of increasing the knowledge and basic skills of BUMDesa employees in utilizing social media and e-commerce platforms as marketing tools. This activity was carried out in the form of interactive socialization and open discussions that emphasized understanding the concept of digital marketing based on the 4P theory (Product, Price, Place, Promotion). The activity methodology involved delivering materials and participatory dialogue between speakers and participants. Initial results showed high enthusiasm from participants and increased awareness of the importance of digital transformation in marketing. This socialization is targeted to produce outputs in the form of increased digital marketing literacy among BUMDesa actors, as well as being a basis for further mentoring activities. By delivering the material appropriately and contextually, this activity is expected to have a long-term impact in increasing the institutional capacity of BUMDesa and the competitiveness of local digital-based products.
PENINGKATAN KAPASITAS UMKM MELALUI PELATIHAN IPTEK DAN PEMANFAATAN PASAR DIGITAL DI KELURAHAN KERENG BANGKIRAI, PALANGKA RAYA Ferdinand, Ferdinand; Kristinae, Vivy; Sopather, Kembara
BESIRU : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2025): BESIRU : Jurnal Pengabdian Masyarakat, Februari 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v2i2.1496

Abstract

Strengthening the capacity of Micro, Small, and Medium Enterprises (MSMEs) is a strategic step in encouraging community economic independence based on local potential. In Kereng Bangkirai Village, Palangka Raya, the potential for handicrafts and processed natural products is quite large, but it is still constrained in terms of mastery of technology and access to digital markets. This community service activity aims to improve the skills of MSMEs in applying science and technology (IPTEK) and utilizing digital platforms for product marketing. The implementation method was carried out through interactive training and hands-on workshops, involving 25 participants from various household business groups. The results of the activity showed a significant increase in the skills of creating a marketplace account, digital promotion design, and the use of simple applications for business registration. Despite the obstacles found such as limited digital literacy and internet infrastructure, this activity still has a positive impact on the spirit and adaptability of MSME actors to the digital era. This activity proves that a participatory and contextual training approach is able to bridge the technology gap and open up new economic opportunities for coastal communities.
The innovation of traditional dayak culinary products as a strategy to strengthen the creative economy in West Kotawaringin Regency Armando Lampe, Normand; Evelina Buji, Grace; Sopather, Kembara
JEMBA: Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi Vol. 5 No. 1 (2025): JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan Bisnis, Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya (UPR)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jemba.v5i1.22541

Abstract

Innovation in traditional culinary products plays a crucial role in strengthening the creative economy in Kotawaringin Barat Regency. Traditional cuisine not only reflects local cultural identity but also has the potential to become a tourist attraction that enhances community welfare. The development of the creative economy through culinary innovation encompasses aspects such as presentation, packaging, and digital marketing strategies. However, innovation in this sector still faces various challenges, including limited access to technology, capital constraints, and the dilemma of preserving authenticity while adapting to market trends. Strategic efforts such as training, digital technology utilization, and collaboration with art communities serve as potential solutions. Research findings indicate that appropriate innovation can enhance the competitiveness of traditional cuisine and drive local economic growth. Therefore, a sustainable and collaborative approach is needed to ensure that traditional culinary innovation becomes a driving force for the creative economy in the region.
Co-Authors Armando Lampe, Normand Erwin Prasetya Toepak Evelina Buji, Grace Ferdinand Ferdinand Kristinae, Vivy Supriyono , Bambang