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All Journal Jurnal Pendidikan Ekonomi Undiksha SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL PENDIDIKAN TAMBUSAI Jurnal Mantik Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Pengabdian Masyarakat Khatulistiwa Jurnal Manajemen Sains dan Organisasi (JMSO) Bahtera Inovasi International Journal on Social Science, Economics and Art Studi Ilmu Manajemen dan Organisasi Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan International Journal of Applied Finance and Business Studies Journal of Artificial Intelligence and Digital Business Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Indonesian Journal of Community Empowerment Jurnal Pengabdian Masyarakat International Journal of Contemporary Sciences (IJCS)
Kristinae, Vivy
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Analisis Customer Satisfying dan Knowledge Sharing Dalam Optimalisasi Formulasi Promotion Pemasaran Produk Lokal di Yogyakarta dan Palangka Raya Kristinae, Vivy
Jurnal Pendidikan Ekonomi Undiksha Vol 13, No 2 (2021)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v13i2.41105

Abstract

Research in the field of marketing management to optimize the formulation of promotions from customer satisfaction and knowledge sharing in realizing the economic welfare of local product business actors. The research was conducted in two cities in Indonesia that have a culture with batik products as an aesthetic regional icon in meeting customer needs. Batik has an appeal and philosophy which is a cultural heritage, economically it has value-added products to advance the region from increasing income. SDL research theory in providing a strategy to improve service quality in terms of promotion based on customer needs. The research was conducted on 300 batik entrepreneurs in Yogyakarta and in Palangka Raya. This type of quantitative research with statistical tools SPSS 24.0 shows significant positive results of customer satisfaction and knowledge sharing increasing the optimization of marketing promotions by 71%. The implications of the research as a marketing strategy in increasing the income of local product business actors, from optimizing marketing promotions for the economic welfare of business actors.
THE INFLUENCE OF E-PROMOTION AND MARKET ORIENTATION THROUGH CUSTOMER LOYALTY ON COMPETITIVE ADVANTAGE AT MR.DIY PALANGKA RAYA Pebriani, Putri; Kristinae, Vivy; Retawati, Anike; Christa, Usup Riassy
Jurnal Manajemen Sains dan Organisasi Vol. 5 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Objective –  This research aims to prove the influence of e-promotion on customer loyalty, the influence of e-promotion on competitive advantage, the influence of market orientation on customer loyalty, the influence of market orientation on competitive advantage, the influence of customer loyalty on competitive advantage, the influence of e-promotion on competitive advantage through customer loyalty, the influence of market orientation on competitive advantage through customer loyalty. Design/Methodology/Approach –  Sample collection was carried out using SEM analysis techniques. The sample for this research is MR.DIY Palangka Raya customers. The data analysis used is structural model or inner model analysis with the SmartPLS version 3 application. Findings – The results of this research show that the e-promotion has a positive and significant effect on customer loyalty, e-promotion has a positive and significant effect on competitive advantage, Market Orientation has a positive and significant effect on customer loyalty, market orientation has a positive and significant effect on competitive advantage, customer loyalty has a positive and significant effect on competitive advantage, e-promotion has a positive and significant effect on competitive advantage through customer loyalty, market orientation has a positive and significant effect on competitive advantage through customer loyalty. Conclusion and Implications – The customer loyalty can mediate fully between e-promotion and market orientation on competitive advantage. MR.DIY can optimize the company's business accounts on relevant social media platforms such as Facebook, Instagram, Twitter and other social media.
Kinerja Bisnis UMKM: Peran Adaptasi Bisnis Dalam Memediasi Orientasi Kewirausahaan Dan Inovasi Produk Meitiana, Meitiana; Kristinae, Vivy; Novan, Novan
Bahtera Inovasi Vol 8 No 1 (2024): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v8i1.7010

Abstract

This study aims to determine the Role of Business Adaptation in Mediating the Effect of Entrepreneurial Orientation and Product Innovation on the Business Performance of MSMEs in Palangka Raya. This research uses explanatory research with a quantitative approach. The sample in this study consists of 100 respondents. The analysis technique used is Partial Least Square (PLS). The results of the study indicate that: 1) Entrepreneurial Orientation has a positive and significant effect on Business Adaptation, 2) Product Innovation has a positive and significant effect on Business Adaptation, 3) Entrepreneurial Orientation has a positive and significant effect on Business Performance, 4) Product Innovation has a positive and significant effect on Business Performance, 5) Business Adaptation has a negative and significant effect on Business Performance, 6) Business Adaptation plays a negative and significant role in mediating the relationship between Entrepreneurial Orientation and Business Performance, and 7) Business Adaptation plays a negative and significant role in mediating the relationship between Product Innovation and Business Performance. It is recommended for future research to examine other factors influencing the business performance of MSMEs in Palangka Raya, such as internal company factors, external factors, and business environment factors.
PELATIHAN BUSINESS PLAN DALAM PENINGKATAN SKILL KEWIRAUSAHAAN PADA MAHASISWA JURUSAN MANAJEMEN FAKULTAS EKONOMI DAN BISNIS, UNIVERSITAS PALANGKA RAYA Ferdinand, Ferdinand; Meitiana, Meitiana; Kristinae, Vivy
BESIRU : Jurnal Pengabdian Masyarakat Vol. 1 No. 11 (2024): BESIRU : Jurnal Pengabdian Masyarakat, November 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/xvp7vs83

Abstract

Pelatihan business plan bagi mahasiswa bertujuan untuk meningkatkan keterampilan kewirausahaan dengan memberikan pemahaman mendalam tentang pembuatan rencana bisnis yang efektif dan aplikatif. Kegiatan ini melibatkan beberapa tahap, mulai dari pengenalan konsep dasar business plan, analisis pasar, proyeksi keuangan, hingga strategi pemasaran. Mahasiswa diberikan kesempatan untuk menyusun business plan mereka sendiri, didampingi oleh fasilitator dan mentor yang berpengalaman. Selain itu, peserta juga berlatih mempresentasikan business plan mereka di depan panel untuk mendapatkan umpan balik yang konstruktif. Melalui pelatihan ini, mahasiswa diharapkan mampu mengembangkan ide bisnis mereka dengan lebih terstruktur dan terukur, serta mempersiapkan diri untuk memulai usaha atau merencanakan karir kewirausahaan. Evaluasi pelatihan dilakukan melalui penilaian kinerja business plan yang disusun dan umpan balik dari mentor, dengan tujuan untuk mengidentifikasi kekuatan dan area yang perlu diperbaiki dalam perencanaan bisnis mereka. Hasil dari pelatihan ini menunjukkan bahwa kegiatan ini memberikan manfaat positif bagi mahasiswa dalam memperkuat kemampuan kewirausahaan dan mempersiapkan mereka untuk menghadapi tantangan dunia bisnis yang dinamis.
PERAN LITERASI KEUANGAN DALAM MENEKAN DAMPAK PINJAMAN ONLINE PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS, UNIVERSITAS PALANGKA RAYA Tiawon, Harin; Kristinae, Vivy
BESIRU : Jurnal Pengabdian Masyarakat Vol. 1 No. 11 (2024): BESIRU : Jurnal Pengabdian Masyarakat, November 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/p3jknr56

Abstract

Literasi keuangan merupakan kemampuan penting yang harus dimiliki mahasiswa untuk menghadapi tantangan ekonomi, termasuk risiko jerat pinjaman online. Kegiatan sosialisasi literasi keuangan bertujuan meningkatkan pemahaman mahasiswa dalam mengelola keuangan pribadi, membuat keputusan finansial yang rasional, dan mengidentifikasi risiko keuangan. Metode pelaksanaan meliputi seminar, workshop, kuliah tematik, diskusi kelompok, simulasi, dan kampanye digital, yang dirancang untuk menyampaikan pengetahuan secara teoretis dan praktis. Manfaat positif dari kegiatan ini mencakup peningkatan kesadaran finansial, kemampuan pengelolaan anggaran, pencegahan penggunaan pinjaman ilegal, serta penguatan kapasitas akademik dan profesional mahasiswa. Namun, tantangan seperti resistensi peserta dan potensi kesalahan penerapan memerlukan pendekatan yang matang dan evaluasi berkelanjutan. Dengan melibatkan sinergi antara kampus, pemerintah, dan institusi keuangan, kegiatan ini diharapkan dapat menciptakan mahasiswa yang cerdas finansial, mandiri, dan berkontribusi pada stabilitas ekonomi yang berkelanjutan. Literasi keuangan yang baik tidak hanya bermanfaat secara individu, tetapi juga mendukung pembangunan ekonomi yang inklusif.
SOSIALISASI LITERASI PARAMETER KUALITAS AIR BERSIH BAGI MASYARAKAT DI DESA BALUKON Toepak, Erwin Prasetya; Sambung, Roby; Kristinae, Vivy; Mahrita, Ani; Giovanni, Jonathan; Prakosos, Rian Sidiq; Bancin, John Budiman
BESIRU : Jurnal Pengabdian Masyarakat Vol. 1 No. 12 (2024): BESIRU : Jurnal Pengabdian Masyarakat, Desember 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/5gc79a12

Abstract

The availability of clean water that meets quality standards is one of the main challenges in Balukon Village, where most people need to understand the importance of knowing the parameters of clean water quality. Socialization regarding water quality parameters is carried out to increase community literacy regarding this aspect. The method used involves direct explanations based on community participation through the delivery of materials that are relevant to everyday life. The results of the activity showed that there was community understanding of water quality parameters, such as pH, turbidity levels, and microbial content. Interactive discussions and simple but contextual delivery were the main factors in the success of this program. In conclusion, socialization based on direct education is effective in increasing clean water literacy at the community level. This program can be a model for implementation in other areas with similar conditions.
The Effect of Service Quality and Trust on Customer Loyalty Through Customer Satisfaction as an Intervening Variable Andre Setiawan; Meitiana, Meitiana; Kristinae, Vivy; Bancin, John Budiman
Jurnal Manajemen Sains dan Organisasi Vol. 6 No. 1 (2025): Jurnal Manajemen Sains dan Organisasi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jmso.v6i1.19383

Abstract

Objective – The number of banks in Indonesia has increased competition in the banking sector. Customer loyalty is a sign that a bank has won the competition. Customer loyalty is influenced by service quality, customer trust and satisfaction. The problem of leakage and sales of customer data is a phenomenon of this research, besides that there is still a gap in the results of previous research on the variables used in this study, making researchers interested in conducting research again using these variables.Design/Methodology/Approach – The method used in this study is a quantitative method with primary data. The data collection technique in this study involves distributing questionnaires to PT Bank Kalteng customers through Google Forms. The data analysis tool used in this study is Structural Equation Modeling (SEM) using SmartPLS version 4.1.0.Findings – The results of this study show that service quality and trust have a positive and significant influence on customer satisfaction. Service quality, trust, and customer satisfaction have a positive and significant influence on customer loyalty. Service quality and trust indirectly affect customer loyalty positively through customer satisfaction as an intervening variable.Implications – This study exhibit that customer satisfaction has a greater impact than trust and service quality. Therefore, it is important for PT Bank Kalteng to maintain or improve customer satisfaction by continuing to maintain good service quality and maintaining customer trust.
The antecedent effect of the service quality dimension on customer satisfaction on word of mouth (Study on Perumdam Maruang Duhung) Bryanviko, Mayrichael; Meitiana, Meitiana; Kristinae, Vivy; Karuehni, Ina
JEMBA: Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi Vol. 5 No. 1 (2025): JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan Bisnis, Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya (UPR)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jemba.v5i1.19955

Abstract

This study aims to analyze how much the antecedent of the service quality dimension on customer satisfaction affects word of mouth. This research was conducted on Perumdam customers domiciled in Kuala Kurun, with a sample of 80 respondents determined through predetermined criteria. Data collection was carried out by sharing questionnaires through Google forms. This study uses the analysis of the Partial Least Squares (PLS) model to evaluate the relationship between variables. The results show that the variables of assurance, reliability, and empathy have a significant effect on customer satisfaction. Meanwhile, the variables of tangibles and responsiveness did not have a significant effect on satisfaction. For the customer satisfaction variable, it has a significant influence on word of mouth. This study highlights the important role of the service quality dimension on customer satisfaction so that it has an impact on providing positive comments.
The Effect of digital marketing on buying interest in indihome products with the role of brand awareness as an intervening variable Victor, Victor; Meitiana, Meitiana; Kristinae, Vivy; Aprilita, Aprilita
JEMBA: Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi Vol. 5 No. 1 (2025): JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan Bisnis, Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya (UPR)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jemba.v5i1.20030

Abstract

This study examines the influence of digital marketing on purchase intention for the IndiHome product, with brand awareness serving as an intervening variable. The study contributes to a deeper understanding of the effectiveness of digital marketing strategies in enhancing customer purchase intention and strengthening brand awareness. The research employs the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with a quantitative approach. Data were collected through a questionnaire distributed to 100 IndiHome customers in Palangka Raya. The results indicate that digital marketing has a significant impact on purchase intention, both directly and indirectly through increased brand awareness. These findings highlight the importance of effective digital marketing strategies in enhancing brand awareness and driving customer purchasing decisions. The implications of this study can assist PT Telkom in optimizing its marketing strategies to improve IndiHome's competitiveness in the telecommunications industry.
The Influence of Price Perception and Product Quality on Repurchase Decision through Customer Satisfaction as an Intervening Variable at Pizza Hut Restaurant, Palangka Raya Branch Meidian Krisna, Kade Chrysti; Kristinae, Vivy; Meitiana, Meitiana; Syamsudin, Achmad
International Journal on Social Science, Economics and Art Vol. 15 No. 1 (2025): May: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijosea.v15i1.729

Abstract

This study aims to examine the influence of price perception and product quality on repurchase decisions, with customer satisfaction as an intervening variable, at the Pizza Hut branch in Palangka Raya. The subjects of this research are customers who have previously visited and made purchases at the aforementioned branch. A total of 112 respondents were selected using purposive sampling techniques. Data collection was conducted by directly distributing questionnaires to the respondents. The analytical method employed is Partial Least Squares (PLS), which is used to test and evaluate the relationships among variables within the model. The findings indicate that price perception has a significant effect on repurchase decisions. However, price perception does not have a significant impact on customer satisfaction. This suggests that price is not always the primary determinant of customer satisfaction levels. Other factors, such as product quality, perceived value, brand reputation, customer experience, economic conditions, market competition, technological changes, and perceived product value, may also influence consumer purchasing decisions. On the other hand, product quality is found to have a significant influence on both customer satisfaction and repurchase decisions. These findings underscore the importance for companies to consistently maintain and improve product quality in order to sustain customer loyalty
Co-Authors Aditya Candra L. Awat, Natanael Amilia, Noor Andre Setiawan Angelica, Helena Ani Mahrita Aprianda, Fricella Aprilita, Aprilita Aref Puadi Arum, Diah Panjar Atviaputra, Alvin Siena Borneo Poetra, Gema Bryanviko, Mayrichael Christa, Usup Riassy Damayanti, Nurlia Eka Erwin Prasetya Toepak Erwin Prasetya Toepak Ferdinand Ferdinand Ferdinand Ferdinand Ferdinand, Ferdinand Inglesia, Nathaly Irmawan, Muhammad John Budiman Bancin Jonathan Giovanni Jonathan Giovanni Karuehni, Ina Lampe, Normand Armando Lelo Sintani Mahrita, Ani Margareta, Selly Aulia Meidian Krisna, Kade Chrysti Meitiana Meitiana Meitiana Meitiana, Meitiana Muliyani, Agustina Nahan, Noorjaya Novan Novan, Novan Nurlia Eka Damayanti Pebriani, Putri Peridawaty, Peridawaty Prakosos, Rian Sidiq Prasetia, Gerry Agave Putri, Zahra Widya Retawati, Anike Rian Sidiq Prakoso Roby Sambung Roby Sambung Septya, Lia Sihombing, Salbetta Sonder, Johni Sopather, Kembara Sukmani, Meylinda Supriyono , Bambang Syamsudin, Achmad Tiawon, Harin Toendan, Rita Yuanita Tunjang, Hansly Victor Victor Wulandari, Leony Wulandary, Leony