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All Journal Jurnal Ilmiah Ilmu Komunikasi Communique Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC )
Kusumah, Kayla Sulendra
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Arts Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences

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Pemberdayaan Siswa SMK Melalui Peningkatan Literasi Digital Dan Pemahaman UU ITE Untuk Mendukung Pendidikan Berkualitas (Sdgs 4) Wina Puspita Sari; Putriana, Muria; Rosalina, Indah Fajar; Farabi, Qoryna Noer Seyma El; Kusumah, Kayla Sulendra; Himawan, Muhammad Ardi; Alghoniyyu, Muhammad Faishal; Khansa, Najwa Aulia
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2025): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v4i1.2912

Abstract

Abstract This community service activity aims to empower vocational school students through increasing digital literacy and understanding of the Electronic Information and Transaction Law (ITE Law) in order to support the achievement of the 4th point of the Sustainable Development Goals (SDGs), namely quality education. Based on a series of activities that include pre-activities, educational interventions, and post-activity evaluations, it was found that the level of digital literacy of SMK Negeri 33 North Jakarta students is very enthusiastic but there are several points to be concerned about, namely the obstacles to the majority of students not understanding the importance of digital literacy, including the ability to verify information, digital ethics, and legal consequences in cyberspace. Understanding of the ITE Law, including its revisions, important articles, legal sanctions, and personal data protection, is also still limited. The educational interventions carried out succeeded in increasing students' awareness, but the post-test results showed that their comprehension had not improved significantly, with the average comprehension score only ranging from 23%–26%. This is likely influenced by the difference in difficulty between pre-test and post-test questions, as well as the limited implementation time. Therefore, a more intensive, contextual, and sustainable advanced educational strategy is needed so that students not only understand the technical aspects of digital literacy, but also be able to apply it ethically and legally in their daily lives.Keywords: digital literacy, ITE Law, student empowerment, vocational schools, quality education, SDGs 4
PENGARUH KONTEN MEDIA SOSIAL INSTAGRAM @Deliandco.id TERHADAP BRAND AWARENESS PRODUK PASTRY DELI CHOUX (Survei Terhadap Followers Instagram @Deliandco.id) Salsabil, Ghina Balqis; Sari, Wina Puspita; Putriana, Muria; Maulidya, Farah Widari; Kusumah, Kayla Sulendra; Firdhan, Muhammad Fachrizal; Agustia, Mela; Sirait, Naomi Jovanka; Wahyuni, Riska Amelia; Akhsan, Rivanda Kamil
Jurnal Ilmiah Ilmu Komunikasi Communique Vol 8 No 1 (2025): Jurnal Ilmiah Ilmu Komunikasi Communique
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62144/jikq.v8i1.629

Abstract

Penelitian ini mengkaji pengaruh konten media sosial Instagram @deliandco.id terhadap brand awareness produk pastry Deli Choux. Dengan menggunakan pendekatan kuantitatif dan teknik pengambilan sampel probability sampling, penelitian ini menganalisis hubungan antara kualitas dan konsistensi konten yang dipublikasikan dengan tingkat kesadaran merek di kalangan pengikut akun tersebut. Hasil penelitian menunjukkan bahwa konten Instagram @deliandco.id berkontribusi positif dalam meningkatkan brand awareness Deli Choux, dengan variasi sebesar 30,4% yang dapat dijelaskan oleh konten yang dipublikasikan secara rutin dan terstruktur. Strategi konten yang menampilkan visual menarik, informasi produk yang jelas, serta interaksi aktif dengan audiens menjadi faktor kunci dalam membangun citra merek yang kuat dan mudah dikenali. Meskipun demikian, penelitian juga menemukan adanya ketidakseimbangan antara jumlah followers dan tingkat keterlibatan (engagement rate), yang mengindikasikan perlunya evaluasi dan penguatan strategi konten untuk mengoptimalkan dampak kampanye pemasaran digital. Penelitian ini menyimpulkan bahwa pengelolaan konten media sosial yang efektif merupakan elemen strategis dalam membangun dan mempertahankan brand awareness produk kuliner di era digital yang kompetitif. Temuan ini diharapkan dapat memberikan kontribusi nyata bagi pengembangan strategi komunikasi dan pemasaran digital, khususnya dalam industri makanan dan minuman berbasis media sosial. Keywords: Brand Awareness, Deli Choux, Instagram, Media Sosial
Co-Authors Agustia, Mela Akhsan, Rivanda Kamil Alghoniyyu, Muhammad Faishal Farabi, Qoryna Noer Seyma El Firdhan, Muhammad Fachrizal Himawan, Muhammad Ardi Khansa, Najwa Aulia Maulidya, Farah Widari Putriana, Muria Salsabil, Ghina Balqis sari, wina puspita Sirait, Naomi Jovanka Wahyuni, Riska Amelia Wina Puspita Sari