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All Journal Dakwatussifa: Journal of Da'wah and Communication Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC )
Farabi, Qoryna Noer Seyma El
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Religion Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Pemberdayaan Siswa SMK Melalui Peningkatan Literasi Digital Dan Pemahaman UU ITE Untuk Mendukung Pendidikan Berkualitas (Sdgs 4) Wina Puspita Sari; Putriana, Muria; Rosalina, Indah Fajar; Farabi, Qoryna Noer Seyma El; Kusumah, Kayla Sulendra; Himawan, Muhammad Ardi; Alghoniyyu, Muhammad Faishal; Khansa, Najwa Aulia
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2025): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v4i1.2912

Abstract

Abstract This community service activity aims to empower vocational school students through increasing digital literacy and understanding of the Electronic Information and Transaction Law (ITE Law) in order to support the achievement of the 4th point of the Sustainable Development Goals (SDGs), namely quality education. Based on a series of activities that include pre-activities, educational interventions, and post-activity evaluations, it was found that the level of digital literacy of SMK Negeri 33 North Jakarta students is very enthusiastic but there are several points to be concerned about, namely the obstacles to the majority of students not understanding the importance of digital literacy, including the ability to verify information, digital ethics, and legal consequences in cyberspace. Understanding of the ITE Law, including its revisions, important articles, legal sanctions, and personal data protection, is also still limited. The educational interventions carried out succeeded in increasing students' awareness, but the post-test results showed that their comprehension had not improved significantly, with the average comprehension score only ranging from 23%–26%. This is likely influenced by the difference in difficulty between pre-test and post-test questions, as well as the limited implementation time. Therefore, a more intensive, contextual, and sustainable advanced educational strategy is needed so that students not only understand the technical aspects of digital literacy, but also be able to apply it ethically and legally in their daily lives.Keywords: digital literacy, ITE Law, student empowerment, vocational schools, quality education, SDGs 4
Pengaruh Kampanye Digital Tanggal Kembar Shopee Terhadap Brand Preference Marketplace Pada Generasi Z: Indonesia Pramana, Anggara; Imsa, Mentari Anugrah; Sari, Wina Puspita; Farabi, Qoryna Noer Seyma El; Rizki, Menati Fajar
Dakwatussifa: Journal of Da'wah and Communication Vol. 4 No. 2 (2025): Volume 4 Nomor 2 Tahun 2025
Publisher : STIT Sirojul Falah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56146/dakwatussifa.v4i2.262

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kampanye digital tanggalkembar Shopee terhadap brand preference marketplace pada Generasi Z. Latarbelakang penelitian ini adalah perubahan perilaku masyarakat dalam transaksijual beli akibat teknologi. Hadirnya marketplace memberikan opsi belanjadengan berbagai kampanye digital menarik. Kampanye ini membuat konsumenmenentukan preferensi merek sesuai pilihannya. Shopee sebagai salah satumarketplace terbesar berhasil menjadi pilihan utama Generasi Z dengankampanye tanggal kembar. Metode yang digunakan adalah kuantitatif denganpendekatan survei melalui kuesioner bersifat asosiatif kasual. Survei dilakukanpada 591 responden dari Generasi Z pengguna Shopee. Hasil penelitianmenunjukkan adanya pengaruh positif signifikan dari kampanye digital terhadapbrand preference. Semakin tinggi intensitas kampanye, semakin tinggi brand preference. Temuan ini mengindikasikan kampanye digital dapat menjadistrategi efektif dalam marketing public relations untuk meningkatkan brand preference. Praktisi PR perlu membangun dan memanfaatkan kampanye digital secara optimal.
Co-Authors Alghoniyyu, Muhammad Faishal Himawan, Muhammad Ardi Imsa, Mentari Anugrah Khansa, Najwa Aulia Kusumah, Kayla Sulendra Menati Fajar Rizki Pramana, Anggara Putriana, Muria sari, wina puspita Wina Puspita Sari