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ANALISIS PENGGUNAAN APLIKASI WHATSAPP DALAM MENINGKATKAN EFEKTIVITAS KOMUNIKASI INTERPERSONAL PADA HUBUNGAN ASMARA JARAK JAUH : (Studi Kasus Pada Mahasiswa Fakultas Ilmu Sosial Universitas Negeri Jakarta) Putriana, Muria; Sari, Wina Puspita; Sulistyarini, Dian; Selvyana, Anggun; Sabila, Artati Putri; Tsabitahadi, Edina; Ghania, Fanisa Azwa; Sari, Lulu Kartika Yunita
DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah Vol. 12 No. 1 (2024): DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah
Publisher : Universitas Islam Syekh Yusuf

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/dk.v12i1.4802

Abstract

ABSTRACT   In the dynamics of romantic relationships, a phenomenon that attracts attention is the long-distance relationship (LDR), where both partners are in geographically distant locations. Research by the Center for Long Distance Relationship Research found that 2.9% of couples in the US are in LDRs due to education, work efforts, research, and military deployment. In the age of technology, LDRs are increasingly common among students, including at the Faculty of Social Sciences at Universitas Negeri Jakarta (UNJ). This study examines the use of WhatsApp in improving the effectiveness of interpersonal communication in long-distance romantic relationships among UNJ students. Using qualitative methods, five students who actively use WhatsApp as a communication medium in LDR were observed and interviewed. The results showed that WhatsApp features such as chat, voice call, video call, voice note, share location, and emoticons facilitate communication and contribute significantly to maintaining intimacy and relationship quality. A variety of communication patterns were found, including balanced, monopolized, and imbalanced communication patterns. Overall, WhatsApp proved effective in overcoming barriers to long-distance relationships, providing emotional support, and maintaining intimacy and trust among student couples. This study suggests couples choose the right communication medium and highlights the importance of further research to explore alternative communication mediums in LDR. Keywords: WhatsApp, interpersonal communication, long distance relationships ABSTRAK  Dalam dinamika hubungan asmara, fenomena yang menarik perhatian adalah hubungan jarak jauh atau Long Distance Relationship (LDR), di mana kedua pasangan berada di lokasi geografis yang berjauhan. Penelitian Pusat Penelitian Hubungan Jarak Jauh menemukan bahwa 2,9% pasangan di AS menjalani LDR karena pendidikan, upaya kerja, penelitian, dan penempatan militer. Di era teknologi, LDR semakin umum di kalangan mahasiswa, termasuk di Fakultas Ilmu Sosial Universitas Negeri Jakarta (UNJ). Penelitian ini meneliti penggunaan WhatsApp dalam meningkatkan efektivitas komunikasi interpersonal pada hubungan asmara jarak jauh mahasiswa UNJ. Dengan metode kualitatif, lima mahasiswa yang aktif menggunakan WhatsApp sebagai media komunikasi dalam LDR diobservasi dan diwawancarai. Hasil penelitian menunjukkan bahwa fitur WhatsApp seperti chat, panggilan suara, video call, voice note, share location, dan emoticon, mempermudah komunikasi dan memberikan kontribusi signifikan dalam menjaga keintiman dan kualitas hubungan. Variasi pola komunikasi ditemukan, termasuk pola komunikasi seimbang, monopoli, dan ketidakseimbangan. Secara keseluruhan, WhatsApp terbukti efektif dalam mengatasi rintangan hubungan jarak jauh, memberikan dukungan emosional, dan menjaga keintiman serta kepercayaan di antara pasangan mahasiswa. Penelitian ini menyarankan pasangan memilih media komunikasi yang tepat dan pentingnya penelitian lebih lanjut untuk mengeksplorasi media komunikasi alternatif dalam LDR. Kata Kunci: WhatsApp, Komunikasi Interpersonal, Hubungan Jarak Jauh
Analisis Strategi Marketing Public Relations di PT Lunar Chemplast Hasna, Mintriati; Putriana, Muria; Kholik, Abdul
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 7 No. 2 (2024): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v7i2.5886

Abstract

The productivity level of livestock in Indonesia is still very low. This is marked by a gap between the supply and demand for milk.. This is caused by the lack of business capital and the lack of knowledge or skills of farmers on how to raise livestock properly. Therefore, PT Lunar Chemplast is here to overcome this problem by providing livestock equipment and solutions. This research focuses on the Marketing Public Relations (MPR) strategy of PT Lunar Chemplast in increasing awareness among Indonesian farmers. This research uses a qualitative approach with descriptive analysis. Data was collected through interviews and observations of one key informant and two informants. Data analysis was carried out through the steps of data collection, data reduction, data presentation, and conclusion drawing. The results of the study show that PT Lunar Chemplast only uses 6 of the 7 Marketing PR tools: Publications, Events, Sponsorships, News, Public Service Activities, and Identity Media. Pull, push, and pass strategies are also applied to support Marketing PR activities. In addition, PT Lunar Chemplast employs effective communication methods to convey messages and information to farmers. The recommendations given in this study are that PT Lunar Chemplast needs to maximize Marketing PR activities by innovating and activating social media platforms as a means of publication.
Establishment Of Backup Components Through Government Communication In The Digital Age Darmawan, Tjetjep; Putriana, Muria
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 1 (2024): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i1.5732

Abstract

Government communication through social media has become a significant phenomenon in the digital age. This research summarizes the strategies, objectives and impact of government communication on social media platforms such as twitter, Instagram, facebook and so on. The research method used is a qualitative method by conducting surveys with data analysis techniques through triangulation. The results of discussions and conclusions through data analysis both by observation and online interaction that the government must be able to use social media to increase public engagement, convey policies and respond to important issues regarding the policies of the government itself, although effective in reaching a broad audience, challenges including crisis management that urgently need to be anticipated, as well as narrative control systems and sustainable participation society in national builders. In the future, this research can be further needed to understand the dynamics of the evolution of government communication in this digital era.
The Role of the Spotify Wrapped Digital Campaign on Spotify Brand Advocacy on Social Media Instagram, Twitter (X), and Tiktok Wulandari, Ismi Alivia; Putriana, Muria; Sari, Wina Puspita; Soegiarto, Asep; Rizki, Menati Fajar
Journal of Research in Social Science and Humanities Vol 4, No 1 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i1.96

Abstract

This research aims to determine the contribution of the Spotify Wrapped digital campaign to Spotify brand advocacy on social media (Instagram, Twitter (X), and Tiktok) and determine the participation of Spotify users in become an active brand advocates through the Spotify Wrapped digital campaign. The hypothesis of this research is that there is a positive and significant relationship between user participation in the Spotify Wrapped digital campaign and the level of Spotify brand advocacy on social media (Instagram, Twitter (X), and Tiktok). This research method is descriptive quantitative. The population is 574 million and the sample is 100 which is calculated using the Slovin formula. The sampling technique in this research used a simple random sampling technique. The results of this study show that the Pearson correlation test value is 0.822 with a significance of 0.00. This value can be interpreted that the Spotify Wrapped digital campaign has a positive relationship with Spotify's brand advocacy on social media (Instagram, Twitter (X), and Tiktok). From the simple linear regression analysis, a value of 0.00 is obtained, H1 is accepted, namely that there is a positive and significant relationship between user participation in the Spotify Wrapped digital campaign and the level of Spotify brand advocacy on social media (Instagram, Twitter (X), and Tiktok). Based on these results, the more users are involved in the Spotify Wrapped digital campaign, the higher the level of support and promotion of the Spotify brand on social media platforms (Instagram, X, TikTok), and the greater the possibility of them becoming active brand advocates for Spotify.Keywords: Digital Campaign, Brand Advocacy, Spotify Wrapped, Social Media
Strategi Komunikasi Humas PT KCI Dalam Program CSR Pojok Baca di Stasiun Jakarta Kota Putriana, Muria; Sari, Wina Puspita; Sitorus, Putri Yohana; Kurnia, Salsabila; Candra, Ghina Salsabila; Paramita, Theresia Resa; Budiono, Riyaan; Fauzan, Nugraha Robby
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 7 No. 2 (2024): Vol. 7 No. 2 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jika.v7i2.9988

Abstract

The aim of this research is to identify the public relations strategies of PT KAI in communicating the CSR program "Pojok Baca" to its users. Corporate Social Responsibility (CSR) Pojok Baca at Jakarta Kota Station conducted by PT KAI is the result of cooperation between Gramedia and Kompasiana as an effort to create a culture of reading interest and build a good relationship between the company and the community. To launch this CSR Reading Corner activity, good communication is needed to the community, therefore this study aims to find out the communication strategy of PT KAI's public relations in communicating the CSR Reading Corner programme to its users. This type of research is descriptive qualitative. Data validity uses triangulation techniques. Based on the results of the study, it is known that the public relations communication strategy carried out by PT KAI uses media and online-based communication methods and releases in the public relations index, such as Instagram, Twitter, and inviting the media to cover activities. Keywords: Public Relations; Corporate Social Responsibility; Public Relations Communication; Communication Strategy
PENGARUH FITUR LIVE STREAMING TIKTOK TERHADAP KESEHATAN MENTAL PADA STREAMER GENERASI Z (SURVEI PADA PENGGUNA FITUR LIVE STREAMING TIKTOK USIA 17 – 22 TAHUN) Adhani, Fadia; Puspitasari, Wina; Putriana, Muria; Andzani, Delvina Justitia Dwi; Rizky, Galang Esa; Seto, Tobias Aryo; Fardhudzi, Muhammad Fadril; Putra, Bintang Viditya
Jurnal Ilmiah Ilmu Komunikasi Communique Vol 7 No 1 (2024): Jurnal Ilmiah Ilmu Komunikasi Communique
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62144/jikq.v7i1.391

Abstract

Media sosial TikTok merupakan media sosial yang sedang popular saat ini. Aplikasi TikTok memiliki fitur yang dapat memudahkan pengguna untuk berinteraksi dengan orang lain secara langsung menggunakan fitur yang bernama live streaming. Kesehatan mental merupakan hal penting yang perlu dijaga karena mempengaruhi keberlangsungan hidup. Lakukan pada aplikasi TikTok, fitur live streaming yang ada di TikTok memberikan benefit atau keuntungan kepada para streamer berupa gift dan koin yang dapat ditukarkan menjadi uang. Jumlah minimal followers untuk melakukan live streaming sekitar 1000 followers. Menurut hasil riset dari aplikasi TikTok, jumlah popularitas pengguna live streaming TikTok berjumlah 135 juta di Indonesia pada tahun 2023. Penelitian ini bertujuan untuk mengetahui sejauh mana fitur live streaming yang ada di TikTok mempengaruhi Kesehatan mental pada Generasi Z, khususnya usia 17 – 22 tahun.
PENGARUH MEDIA SOSIAL INSTAGRAM BEMP HUMAS DALAM MENINGKATKAN MINAT MAHASISWA BERORGANISASI (SURVEI TERHADAP MAHASISWA PROGRAM STUDI HUMAS DAN KOMUNIKASI DIGITAL FAKULTAS ILMU SOSIAL UNIVERSITAS NEGERI JAKARTA) Claracynthia, Aqilah; Sari, Wina Puspita; Putriana, Muria; Dewi, Andika Salsa; Anbiya, Muhammad Zulfan; Seif, Akmal Fatih; Surya, Beatrice Samantha; Sulthan, Nugraha Azka
Jurnal Ilmiah Ilmu Komunikasi Communique Vol 7 No 1 (2024): Jurnal Ilmiah Ilmu Komunikasi Communique
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62144/jikq.v7i1.395

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh penggunaan media sosial Instagram oleh BEMP Humas terhadap minat mahasiswa untuk bergabung dalam organisasi. Dengan pesatnya perkembangan media sosial, dampak positif dan negatifnya bagi masyarakat semakin terlihat jelas. Penggunaan media sosial yang berlebihan, khususnya Instagram, dapat memengaruhi perilaku individu. Teori yang digunakan dalam penelitian ini adalah teori media sosial Mayfield yang membahas tentang karakteristik media sosial dan pengukurannya. Metode yang digunakan adalah metode deskriptif kuantitatif dengan jumlah sampel sebanyak 75 orang yang dipilih dengan menggunakan teknik simple random sampling. Data dikumpulkan dengan menggunakan kuesioner. Hasil penelitian menunjukkan bahwa penggunaan media sosial Instagram oleh BEMP Humas memberikan pengaruh yang signifikan terhadap minat mahasiswa mengikuti organisasi, dengan hasil regresi sebesar 0,797. Hal ini menunjukkan bahwa media sosial Instagram berperan penting dalam meningkatkan partisipasi mahasiswa dalam organisasi dan dapat menjadi alat yang efektif dalam strategi komunikasi dan pemasaran organisasi kemahasiswaan.
Pengaruh Social Media Engagement Tiktok Terhadap Brand Image Somethinc Martha, Abyan Dwi; Sari, Wina Puspita; Fadhlurrahman, Ahmad Rifqi; Putriana, Muria; Putri, Amelinda Septia; Widy, Alisya Sasqia; Fahrizky, Ibnu Arya; Febriyani, Nadira Syfha
Jurnal Ilmiah Ilmu Komunikasi Communique Vol 7 No 1 (2024): Jurnal Ilmiah Ilmu Komunikasi Communique
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62144/jikq.v7i1.397

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh konten pada Social Media Engagement TikTok terhadap Brand Image Somethinc. Penelitian ini menggunakan metode kuantitatif dengan pendekatan eksplanatif. Populasi penelitian mencakup followers aktif akun TikTok @somethinc yang berjumlah 3.245.000 pada tanggal 20 maret 2024 dengan sampel sebanyak 100 responden. Hasil penelitian menunjukkan bahwa mayoritas responden, yang terdiri dari 21% laki-laki dan 79% perempuan, memberikan respon positif terhadap Brand Image Somethinc berdasarkan dimensi Kekuatan, Kepentingan, dan Keunikan. Analisis data menunjukkan nilai rata-rata responden pada variabel Social Media Engagement sebesar 2,985 dan pada variabel Keputusan Pembelian sebesar 3,275. Hasil uji korelasi menggunakan SPSS menunjukkan bahwa Social Media Engagement TikTok memiliki pengaruh yang kuat terhadap Brand Image Somethinc dengan nilai korelasi sebesar 0,792. Koefisien determinasi sebesar 0,627 menunjukkan bahwa 62,7% variabel Brand Image dipengaruhi oleh Social Media Engagement, sedangkan sisanya dipengaruhi oleh faktor lain. Hasil uji hipotesis menunjukkan bahwa t-hitung > t-tabel, yang berarti Ho ditolak dan Ha diterima, sehingga mengonfirmasi pengaruh signifikan antara Media Sosial TikTok terhadap Brand Image Somethinc. Kesimpulan penelitian menunjukkan bahwa meskipun terdapat respon positif secara keseluruhan, ada kelemahan dalam dimensi kontribusi pengguna yang perlu ditingkatkan melalui sistem penghargaan yang lebih efektif dan mekanisme umpan balik yang konstruktif. Untuk meningkatkan keterlibatan pengguna, platform media sosial perlu mengembangkan sistem penghargaan yang lebih baik, menyediakan umpan balik yang membangun, serta mengadakan kampanye atau program yang mendorong partisipasi aktif. Selain itu, meningkatkan kesadaran pengguna akan pentingnya kontribusi mereka dan membentuk komunitas khusus yang lebih terfokus dapat membantu pengguna merasa lebih dihargai. Penyesuaian algoritma juga diperlukan untuk memastikan tampilan kontribusi yang lebih adil dan merata. Implementasi langkah-langkah ini diharapkan dapat meningkatkan engagement dan memotivasi pengguna untuk lebih aktif berkontribusi, sehingga membawa dampak positif bagi platform dan komunitas secara keseluruhan.
Terpaan Media Sosial Tiktok Terhadap Tingkat Partisipasi Politik Mahasiswa Pada Pemilihan Presiden Indonesia Tahun 2024 Sari, Wina Puspita; Putriana, Muria; Bachtera, Rifki Azizan; Firdaus, Muhammad Reza; Wihadi, Afriza; Reyfaldi, Rananda Adrian; Pamungkas, Bintang Fajar; Sadewo, Rio
Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 6 No 1 (2024)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sadharananikarana.v6i1.1724

Abstract

This study aims to analyze the various aspects of exposure that occur, including the types of content presented, interactions between users, and their political impact. The research method used is quantitative by using strata sampling techniques to structure the population so as to provide greater sampling efficiency. This research aims to provide a comprehensive understanding as well as the effects of TikTok social media exposure on political participation in the 2024 Presidential election, as well as its consequences in a broader political context. The results of this study are expected to help develop knowledge about public relations strategies in their implementation on social media and serve as a foundation for the development of more effective political communication strategies in the future.
The Management of Dealls’ Social Media on X (Twitter) in Building Job Seeker Engagement and Trust Al-Fallah, Sadila Syaumi; Sari, Wina Puspita; Soegiarto, Asep; Putriana, Muria; Kholik, Abdul
Journal of Research in Social Science and Humanities Vol 5, No 2 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i2.372

Abstract

Social media has become a strategic channel for digital recruitment platforms to build relationships with their audiences. One platform actively fostering closeness with job seekers on X is @deallsjobs, the official account of Dealls, a recruitment platform known for being responsive and closely connected to the job-seeking community on social media. This study aims to understand how Dealls manages its X account to build engagement and trust among job seekers. Using a descriptive qualitative approach, the study applies Regina Luttrell’s Circular of SoMe model as the analytical framework. Data collection was conducted through direct observation, in-depth interviews with the key informant managing the X account and a job seeker, as well as documentation of posts from the @deallsjobs account on X. The data were analyzed through data reduction, data presentation, and conclusion drawing. The results show that Dealls implements the four stages of the Circular of SoMe in an integrated manner. In the Share stage, Dealls distributes job vacancy content, career education, and motivational posts in a contextual and responsive way in relation to public discussions. In the Optimize stage, the X account administrator adjust the posting times, communication tone, and relevant issues according to user characteristics, including tapping into ongoing trends. In the Manage stage, the account maintains consistency through polite and relevant communication, including careful responses to sensitive issues via cross-team coordination. Lastly, in the Engage stage, Dealls builds personal connections with the audience through two-way interactions, empathetic replies, and a casual yet meaningful tone of communication. The study concludes that Dealls' social media management goes beyond mere information dissemination; it also focuses on fostering strong digital relationships with its audience. Consistent, responsive, and relevant management practices drive active engagement and help build trust, stemming from timely responses, empathetic communication, and a presence that aligns with job seekers' needs on the X platform. The engagement and trust developed through these practices also open up opportunities for the emergence of long-term digital loyalty.
Co-Authors Abdul Kholik Abdul Kholik Adhani, Fadia Agustia, Mela Akhsan, Rivanda Kamil Al-Fallah, Sadila Syaumi Aldri Frinaldi Alfian, Rashidqi Alghoniyyu, Muhammad Faishal Amanda Amanda Amelia, Ade Putri Nur Anbiya, Muhammad Zulfan Andzani, Delvina Justitia Dwi Artoma, Nazili Lukluana Ashlah, Ade Aulia Assyifa, Navira Sharen Avida, Caneyta Naeqris Ayyash, Yahya Bachtera, Rifki Azizan Bosma, Rauf Fatah Budiono, Riyaan Callula, Afiyah Disa Candra, Ghina Salsabila Claracynthia, Aqilah Clarissa, Joanna Atha Darmawan, Tjetjep Dewi, Andika Salsa El Farabi, Qoryna Noer Seyma Fadhlurrahman, Ahmad Rifqi Fahrizky, Ibnu Arya Farabi, Qoryna Noer Seima El Farabi, Qoryna Noer Seyma El Fardhudzi, Muhammad Fadril Fauzan, Nugraha Robby Febriyani, Nadira Syfha Firdaus, Muhammad Reza Firdhan, Muhammad Fachrizal Ghania, Fanisa Azwa Hamzah, Ismail Astama Haritza, Muhammad Dzikri Hasna, Mintriati Himawan, Muhammad Ardi Imada, Alisha Imsa, Mentari Anugrah Juliananda, Aulia Kamaludin, Idzni Ramadhani Khansa, Najwa Aulia Kurnia, Salsabila Kusumah, Kayla Sulendra Martha, Abyan Dwi Maulia, Risa Maulidya, Farah Widari Menati Fajar Rizki Najah, Shafa Shafira Octavian, Alfareza Aditya Pamungkas, Bintang Fajar Paramita, Theresia Resa Pinkan, Sabrine Puspita Sari, Wina Putra, Bintang Viditya Putra, Gagak Indra Putri, Amelinda Septia Putri, Amellia Putri, Windy Amelia Rayhan, Mohamad Reyfaldi, Rananda Adrian Rizky, Galang Esa Sabila, Artati Putri Sadewo, Rio Salsabil, Ghina Balqis Saputro, Alysa Salwa Aufaa Sari, Lulu Kartika Yunita sari, wina puspita Seif, Akmal Fatih Selvyana, Anggun Seto, Tobias Aryo Sirait, Jasmine Jovita Khairunnisa Sirait, Naomi Jovanka Sitorus, Putri Yohana Soegiarto, Asep Sulistyarini, Dian Sulthan, Nugraha Azka Surya, Beatrice Samantha Syahdan, Mohammad Arsha Tsabitahadi, Edina Tsuraya, Nashwa Wahyuni, Riska Amelia Widy, Alisya Sasqia Wihadi, Afriza Wina Puspita Sari Wina Puspitasari, Wina Wulandari, Ismi Alivia