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All Journal Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) SENTRI: Jurnal Riset Ilmiah Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Dinamika Ilmu Komunikasi Jurnal Cendekia Ilmiah Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi
Cholagi, Fahmi Fuad
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Religion Aerospace Engineering Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Daya Tarik Visual Iklan Nu Green Tea dalam Meningkatkan Minat Beli Remaja Larasati, Cinta Ing; Santoso, Hudi; Hadiyanto, Hadiyanto; Ulya, Enden Darjatul; Cholagi, Fahmi Fuad
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 3: April 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/j-ceki.v5i3.16687

Abstract

Penelitian ini dilakukan karena visual iklan pada media digital semakin berperan dalam menarik perhatian remaja sebagai konsumen. Tujuannya ialah mengetahui penilaian terhadap desain grafis iklan NU Green Tea serta hubungan elemen visualnya dengan minat beli. Metode penelitian menggunakan pendekatan kuantitatif melalui survei pada 45 remaja anggota Journalistic Education SMAN 2 Bogor dan dianalisis dengan korelasi Spearman’s rho. Hasil menunjukkan desain grafis iklan dinilai baik, minat beli juga berada pada kategori baik, serta terdapat hubungan kuat dan signifikan antara keduanya (r=0,654; sig=0,000). Kesimpulannya, desain visual iklan berpengaruh penting dalam menarik perhatian dan mendorong minat beli, sehingga kualitas visual perlu diperhatikan dalam promosi digital.
Penggunaan Fitur Repost Konten Tiktok sebagai Sarana Penyampaian Emosi Anggota Komunitas “Mahasiswa Kuliah” di X Alifia, Luna Diva; Santoso, Hudi; Ulya, Enden Darjatul; Cholagi, Fahmi Fuad
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 3: April 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/j-ceki.v5i3.16690

Abstract

Penelitian ini membahas bagaimana fitur repost di TikTok dimanfaatkan sebagai sarana penyampaian emosi oleh mahasiswa dalam komunitas “Mahasiswa Kuliah” di platform X (sebelumnya Twitter). Fitur repost yang awalnya berfungsi untuk membagikan ulang konten, kini berkembang menjadi media ekspresi diri yang mencerminkan perasaan dan pandangan pengguna di ruang digital. Penelitian ini menggunakan pendekatan kuantitatif dengan desain korelasional. Data dikumpulkan melalui kuesioner daring berskala Likert lima poin yang disebarkan kepada anggota komunitas yang aktif menggunakan TikTok dan pernah memanfaatkan fitur repost. Uji validitas dan reliabilitas dilakukan untuk memastikan keabsahan instrumen penelitian. Hasil penelitian menunjukkan adanya hubungan yang kuat dan signifikan antara intensitas penggunaan fitur repost dengan kecenderungan mahasiswa dalam menyampaikan emosi secara tidak langsung. Fitur ini berperan bukan hanya sebagai alat berbagi konten, tetapi juga sebagai media komunikasi emosional yang memungkinkan pengguna mengekspresikan diri tanpa harus membuat pernyataan eksplisit. Temuan ini diharapkan dapat memberikan kontribusi bagi kajian komunikasi digital, khususnya dalam memahami bagaimana fitur media sosial memfasilitasi ekspresi emosional generasi muda di ruang daring.
STUDI KUANTITATIF KONTRIBUSI KONTEN PROMOSI INSTAGRAM @jumbofilm_id TERHADAP PEMBENTUKAN KEPUTUSAN MENONTON PADA FOLLOWERS Regitha Avantie, Marsya; Santoso, Hudi; Ulya, Enden Darjatul; Cholagi, Fahmi Fuad
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 7 No 1 (2026): Jurnal Sarjana Ilmu Komunikasi (J-SIKOM)
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/j-sikom.v7i1.9580

Abstract

This study examines the influence of Instagram promotional content by @filmjumbo_id on its followers' viewing decisions. The purpose of this study is to determine how aspects of information delivery, interaction, and personalization in promotional content influence audience behavior. The method used is a descriptive quantitative with an explanatory survey approach involving 100 respondents who are active followers of the @filmjumbo_id account. Data analysis includes testing validity, reliability, correlation, and simple linear regression. All research instruments were proven valid (r-count > 0.361) and reliable (Cronbach's Alpha for promotional content = 0.812; for viewing decisions = 0.747). The results of the correlation analysis showed a strong and significant positive relationship (r = 0.854, p < 0.001). The simple regression equation Ŷ = -1.864 + 1.168X indicates that promotional content has a positive and significant influence on viewing decisions, with an R² value of 0.729, meaning 72.9% of the variation in viewing decisions is explained by promotional content. The results of this study also enrich our understanding of the role of social media promotional content in the context of digital marketing communications. Furthermore, these findings can serve as a reference for film promotion managers in designing more effective Instagram content strategies to drive audience viewing decisions. Keywords: Digital Marketing Communication, Film Promotion, Instagram, Promotional Content, Viewing Decisions
KONTEN TIKTOK #EvaClassroom TERHADAP PENGEMBANGAN DIRI FOLLOWERS: STUDI KUANTITATIF PADA PENGIKUT @aliciaeva9 Novi Andhini, Ginandita; Santoso, Hudi; Ulya, Enden Darjatul; Cholagi, Fahmi Fuad
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 7 No 1 (2026): Jurnal Sarjana Ilmu Komunikasi (J-SIKOM)
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/j-sikom.v7i1.9582

Abstract

We Are Social & Meltwater (July 2025) reported that TikTok users in Indonesia reached 194.37 million. One creator who utilizes it as an educational tool is Eva Alicia through her #EvaClassroom segment, which focuses on self-development topics. This study aims to determine the content and delivery of #EvaClassroom content, while also examining its influence on followers' self-development in terms of growth mindset. The study used a quantitative explanatory approach with the S-O-R (Stimulus-Organism-Response) theory. A total of 100 respondents were selected through purposive sampling from followers of the TikTok account @aliciaeva9. The results showed that #EvaClassroom content had a significant and positive effect on followers' self-development, with a model contribution of R² = 0.668. This finding confirms that TikTok functions not only as an entertainment medium but also as an effective non-formal educational medium for supporting the self-development of the younger generation. Keywords: #EvaClassroom, Growth Mindset, Educational Media, Self-Development Content, TikTok
Co-Authors Alifia, Luna Diva Fadhilah, Muhammad Evan Fahriza, Muhammad Alvito Frisaningrum, Vansa Audia Gumilang, Bintang Nugraha Hadiyanto Hadiyanto Hadiyanto Larasati, Cinta Ing Miqdad, Miqdad Novi Andhini, Ginandita Nugrani, Syabita Salma Pudji Muljono Putra, Verdito Rizky Daffa Rafiasa, Muhammad Regitha Avantie, Marsya Rici Tri Harpin Pranata Salsabila, Aliya Santoso, Hudi Savitri, Aisy Andini Ulya, Enden Darjatul