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All Journal Scientia: Journal of Multi-Disciplinary Science ABDI UNISAP: Jurnal Pengabdian Kepada Masyarakat Agrifo: Jurnal Agribisnis Universitas Malikussaleh
Nono, Elfridus Andi Loke
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Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Journal : Scientia: Journal of Multi-Disciplinary Science

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Sustainable Tourism through Coffee: Agrotourism Development in Turekisa Village, East Nusa Tenggara Nono, Elfridus Andi Loke; Patiung, Markus; Sastryawanto, Hary
SCIENTIA: Journal of Multi Disciplinary Science Vol. 3 No. 1 (2024): January - June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/scientia.v3i1.101

Abstract

Agrotourism in Indonesia stands as a vital potential for development support. Indonesia boasts numerous agrotourism destinations, with one such developed site located in Turekisa Village, Ngada Regency, East Nusa Tenggara (NTT). This tourist destination has gained prominence due to its breathtaking natural beauty, often dubbed as the "land above the clouds," a reputation that continues to grow alongside the increasing number of visitors to the hills and the abundant natural resources, particularly the substantial coffee production at Bukit Wolobobo. The coffee cultivated around Bukit Wolobobo is of the Arabica variety. The aim of this study is to analyze strengths, opportunities, weaknesses, and threats, and to determine development strategies for coffee-based agrotourism in Turekisa Village, Ngada Regency. The research methodology employs SWOT analysis, drawing data from interviews with six key informants: the Head of Agriculture Department, Head of Tourism Department, Agricultural Extension Officer, Chairperson of the Coffee Farmers' Group, Tourism Management, and Community Leaders. The findings of this study indicate placement in Quadrant I, suggesting that the coffee plantation agrotourism in Turekisa Village needs to be maintained and further enhanced given its significant quality potential.
Co-Authors Azi, Paulus Yanuarius Due, Maria Serviana Marten Umbu Kaleka Mau, Maria Clara Ngaku, Maria Alfonsa Patiung, Markus Puspita, Victoria Ayu Sastryawanto, Hary Seo, Amario Yohanes