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All Journal Jurnal Kemitraan Masyarakat JIMEK
Ridha Septina Arini
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Humanities Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Public Health

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Digitalisasi Pemasaran melalui Sosial Media Marketing pada UMKM di Wilayah Banjarmasin Edy Mahfudz; Ridha Septina Arini; Periyadi Periyadi; Hairul Hairul; Sanusi Sanusi; Abdurrahman Abdurrahman; M. Gunawan Perdana
Jurnal Kemitraan Masyarakat Vol. 2 No. 4 (2025): Desember : Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v2i4.2657

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are the backbone of regional economies, including in the city of Banjarmasin, as they play a crucial role in job creation and income generation for local communities. However, many MSMEs continue to face challenges in the marketing aspect, particularly due to their reliance on conventional marketing methods that have limited reach and require relatively high costs. In response to these issues, this community service program aims to promote the digitalization of MSME marketing methods in Banjarmasin through intensive training and mentoring in the utilization of social media marketing. The implementation methods include an initial needs assessment survey to identify partners’ levels of understanding, workshops on digital marketing strategies, and hands-on mentoring for direct implementation on social media platforms such as Instagram and Facebook. The results of the program indicate a significant improvement in MSME actors’ knowledge and skills, particularly in managing business accounts, developing content strategies, and creating visually appealing content that aligns with target market characteristics. Furthermore, MSME partners were able to expand their market reach more effectively and efficiently, which is expected to enhance business competitiveness and sustainability in the digital era.
Kajian Indeks Pengaruh Komitmen Organisasi Dan Organizational Citizenship Behavior Terhadap Kinerja Karyawan Muhammad Haris Syafitri; Edy Mahfuz; Dewi Ariefahnoor; Ridha Septina Arini
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 1 (2026): Maret: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i1.9344

Abstract

This is one of the elements that has been proven to have a significant impact on performance and commitment to the organization. The organization's commitment can be maintained as long as the organization maintains loyalty and is emotionally connected to the organization they work with. Organizational commitment does not only play a role in forming loyalty, but also becomes the foundation for the formation of optimal performance. Employees who have an attachment to their organization tend to exhibit positive work behaviors, including a willingness to work extra hard, complete tasks on time, and serve the company well. They are not only motivated by working for the good of their organization, but are also driven by a desire to see their organization grow and develop. In addition to organizational commitment, other factors also influence the performance of the organization's activities and behavior which is known as Organizational Civil Service Behavior (OCB). OCB includes positive behavior such as assisting with work plans, complying with the tasks to be achieved, taking initiative in completing the tasks achieved, and being willing to achieve the tasks that are achieved. Based on the results of the research on the influence of the Organizational Commitment on the Organization of the Organization and the Behavior of the performance to employees, obtained a total of 9588,650 data f table 3.15 significant data up to 0.000 < 0.05 so that H0 is rejected and O is accepted. This shows that the organization has a continuous positive influence and significant influence on the organization's commitment to the organization's performance..
Co-Authors Abdurrahman Abdurrahman Dewi Ariefahnoor Edy Mahfudz Edy Mahfuz Hairul Hairul M. Gunawan Perdana Muhammad Haris Syafitri Periyadi Periyadi SANUSI SANUSI