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All Journal Jurnal Pengabdian Masyarakat Sains dan Teknologi Jurnal Manajemen Bisnis Kewirausahaan Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Kemitraan Masyarakat
Hairul Hairul
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Analisis Strategi Pemasaran Dalam Usaha Meningkatkan Penjualan Anyaman Purun Pada Brand Usaha Anyaba Di Marabahan Husnul Khotimah; Hairul Hairul; Nurul Hasanah
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 1 No. 4 (2023): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v1i4.740

Abstract

HUSNUL KHOTIMAH."Analysis of Marketing Strategy in an effort to increase sales of purun woven on the Anyaba business brand in Marabahan". Hairul Advisor, SE.M.M. and Nurul Hasanah, S.Sos., M.M The marketing strategy used to increase sales of purun woven at the Anyaba business brand in Marabahan is quite good, because it is able to market purun woven which was previously only considered a lower-middle class product to be promoted to the preferred class of millennials. The data collection technique used in this research is through Observation Method, Library (Library Research), Field Research (Field Research), Interview Method (Interview) and Documentation Method. This study uses qualitative data analysis, namely analysis based on opinions, thoughts and considerations that will describe and explain problems that are not described in numerical form. Based on the results of the study it can be concluded that: 1) The marketing strategy used woven Marabahan that has been carried out so far is to maintain product quality and continue to innovate to cooperate with related agencies or other parties with new products with attractive types, colors and packaging designs and changes according to market needs and the price offered is relatively cheaper because it targets young people who want to look trendy at a low cost and there are discounts on certain products on certain days to attract customers and 2) The marketing strategy that should be used in Anyaba Woven Marabahan to increase sales of its products, in addition to the ongoing strategy, it is necessary to add promotional aspects to buyers who have come to buy on the spot by giving discounts, from the aspect of the Anyaba Marabahan place which is located in a strategic location and is easy for buyers to visit but it is also necessary to think about adding new branches in other places such as the city of Banjarmasin and its surroundings
Peran Penting Pengelolaan Manajemen Keuangan bagi Pelaku UMKM Diwilayah Kotabaru Gusti Meinar Girda Ariani; Periyadi Periyadi; Ana Sofia Herawati; Edy Mahfuz; Hairul Hairul; Lamsah Lamsah
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 3 No. 2 (2024): Juni : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v3i2.515

Abstract

One of the businesses that is affected by changes in times and technology is purun crafts . Based on observations, it shows that the biggest problem with the existence of this business is the inability to access the market in a sustainable manner. On the other hand, there is a limited amount of raw materials taken directly from nature in swamp areas that have been converted into housing, and a limited number of craftsmen. Other problems are related to the availability of skilled labor, product durability and the involvement of creativity in producing the product.
Pengaruh Motivasi Terhadap Peningkatan Produktivitas Kerja Karyawan PT. Mektek Tanjung Lestari Kabupaten Tabalong Muhammad Haris Syafitri; Hairul Hairul; Husnurrofiq Husnurrofiq; Farida Yulianti; Edy Mahfuz; Periyadi Periyadi
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 3 No. 1 (2024): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v3i2.1683

Abstract

This research on work motivation towards employee performance of PT. Adaro Indonesia Tabalong Regency aims to simultaneously determine and analyze the influence of intrinsic motivation and extrinsic motivation towards increasing employee work productivity of PT. Mektek Tanjung Lestari Tabalong Regency, to determine and partially analyze the influence of intrinsic motivation and extrinsic motivation towards increasing employee work productivity of PT. Mektek Tanjung Lestari Tabalong Regency and to determine and analyze the variables of intrinsic motivation and extrinsic motivation that have a dominant influence on increasing employee work productivity. The research will be conducted with a quantitative approach, namely all information is presented in the form of numbers, starting from data collection, interpretation of the data, the appearance of the results and its analysis based on statistical analysis. The population used in this study was taken from the overall data of employees working at PT. Mektek Tanjung Lestari Tabalong Regency with a total of 76 people. While the samples used were all 64 people using multiple regression data analysis. The results of the analysis show that: (1) the calculated F value is 25.422 with a significance level of 0.000 <5%. Because the significant probability is less than 0.05, Ho is rejected and Ha is accepted. (2) Intrinsic motivation (X1) obtained a test statistic of t = 2.667 with a significance of 0.010. The coefficient of the t test result at a significance level of 0.010 is smaller than 0.05 (>5%). For the calculated t produced is 2.667, while for the t table it is 1.99962. Because the calculated t value is greater than the t table (2.667 > 1.99962), it can be concluded that intrinsic motivation (X1) has a positive and significant influence on employee work productivity (Y). (3) Extrinsic motivation (X2) shows a significance level of 0.001 which is smaller than 0.05 (<5%). Because the calculated t value is greater than the t table (3.358 > 1.99962), it can be concluded that extrinsic motivation (X2) has a positive and significant influence on employee work productivity (Y). (4) The extrinsic motivation variable (X2) is more dominant in terms of work productivity (Y) of employees of PT. Mektek Tanjung Lestari, Tabalong Regency, with a Standardized Coefficients value of 0.414, including a strong correlation value.
Digitalisasi Pemasaran melalui Sosial Media Marketing pada UMKM di Wilayah Banjarmasin Edy Mahfudz; Ridha Septina Arini; Periyadi Periyadi; Hairul Hairul; Sanusi Sanusi; Abdurrahman Abdurrahman; M. Gunawan Perdana
Jurnal Kemitraan Masyarakat Vol. 2 No. 4 (2025): Desember : Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v2i4.2657

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are the backbone of regional economies, including in the city of Banjarmasin, as they play a crucial role in job creation and income generation for local communities. However, many MSMEs continue to face challenges in the marketing aspect, particularly due to their reliance on conventional marketing methods that have limited reach and require relatively high costs. In response to these issues, this community service program aims to promote the digitalization of MSME marketing methods in Banjarmasin through intensive training and mentoring in the utilization of social media marketing. The implementation methods include an initial needs assessment survey to identify partners’ levels of understanding, workshops on digital marketing strategies, and hands-on mentoring for direct implementation on social media platforms such as Instagram and Facebook. The results of the program indicate a significant improvement in MSME actors’ knowledge and skills, particularly in managing business accounts, developing content strategies, and creating visually appealing content that aligns with target market characteristics. Furthermore, MSME partners were able to expand their market reach more effectively and efficiently, which is expected to enhance business competitiveness and sustainability in the digital era.
Co-Authors Abdurrahman Abdurrahman Ana Sofia Herawati Edy Mahfudz Edy Mahfuz Farida Yulianti Gusti Meinar Girda Ariani HUSNUL KHOTIMAH Husnurrofiq Husnurrofiq Lamsah Lamsah M. Gunawan Perdana Muhammad Haris Syafitri Nurul Hasanah Periyadi Periyadi Ridha Septina Arini SANUSI SANUSI