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All Journal Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Riwayat: Educational Journal of History and Humanities Jurnal Bincang Komunikasi
Purwanto, Hari Eko
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Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Riwayat: Educational Journal of History and Humanities

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South Tangerang City's Strategy In Building A Brand Image Through Pamulang Square As Creative Tourism Yuningsih*, Siska; Sumarni, Lilik; Purwanto, Hari Eko; Jaya, Herdi Wisman
Riwayat: Educational Journal of History and Humanities Vol 7, No 2 (2024): April, The Election and Political History
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v7i2.38469

Abstract

The City of South Tangerang is trying to build a brand image by 2023. The concept of building a South Tangerang square is a positive thing in the environment, especially for the people of South Tangerang City. One of the goals is to provide entertainment with facilities and comfort for the community, such as exercising, gathering with family, especially for South Tangerang residents. South Tangerang Square can also help build and create a positive brand image in society. This research aims to find out the strategies carried out by the South Tangerang City government department in an effort to build a brand image through Pamulang Square as creative tourism. This research was conducted in South Tangerang City in 2023. This research approach is descriptive qualitative. Data were collected through observations at the location of Pamulang Square and interviews with administrators at the South Tangerang City Environmental Service. Source triangulation was carried out by interviewing residents who had visited the square. The results of this research show that the strategy used by the City of South Tangerang can make the public aware of the South Tangerang City square as an environmentally friendly location, thereby making it a location that can be used as a creative public space. The existence of regional, national and even international scale events held in the square shows that the city of South Tangerang is a creative tourist destination, thus attracting more and more tourists or visitors
Political Communication Strategy Through Campaign Songs for Presidential and Vice-Presidential Candidates: An Analysis of the Song "OKAY GAS PRABOWO GIBRAN IS MOST FITTING" Purwanto, Hari Eko
Riwayat: Educational Journal of History and Humanities Vol 7, No 3 (2024): July, Educational and Social Issue
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v7i3.40541

Abstract

In modern politics, communication plays a pivotal role in influencing public perception of a candidate, especially through alternative media such as campaign songs. In Indonesia, the campaign song "Oke Gas Prabowo Gibran Paling Gas" has garnered attention for its effectiveness in conveying political messages through popular media. This study analyzes the campaign song using the Bandwagon Effect and The Communicative Function Model theories. It was found that the song successfully utilizes the concepts of conformity, interpersonal influence, and speaker status to persuade listeners to support the Prabowo and Gibran pair. This analysis reveals the importance of understanding political communication strategies in campaign songs to evaluate their effectiveness in achieving desired political goals. The campaign song effectively leverages social media and other platforms to capture the attention of the public, demonstrating the power of alternative media in modern politics. This research provides insights into the importance of understanding the political messages conveyed through alternative media such as campaign songs, and how they can influence public perception and support for a candidate.
Co-Authors Faiha Alya, Faiha Handoko, Daniel Jaya, Herdi Wisman Lilik Sumarni Putri, Ananda Alia Siska Yuningsih Tayibnapis, Radita Gora Thohiriyah, Nabila Winri, Regita Mutiara Zordi, Duvalio Adnan