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All Journal Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Riwayat: Educational Journal of History and Humanities Jurnal Bincang Komunikasi
Purwanto, Hari Eko
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Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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South Tangerang City's Strategy In Building A Brand Image Through Pamulang Square As Creative Tourism Yuningsih*, Siska; Sumarni, Lilik; Purwanto, Hari Eko; Jaya, Herdi Wisman
Riwayat: Educational Journal of History and Humanities Vol 7, No 2 (2024): April, The Election and Political History
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v7i2.38469

Abstract

The City of South Tangerang is trying to build a brand image by 2023. The concept of building a South Tangerang square is a positive thing in the environment, especially for the people of South Tangerang City. One of the goals is to provide entertainment with facilities and comfort for the community, such as exercising, gathering with family, especially for South Tangerang residents. South Tangerang Square can also help build and create a positive brand image in society. This research aims to find out the strategies carried out by the South Tangerang City government department in an effort to build a brand image through Pamulang Square as creative tourism. This research was conducted in South Tangerang City in 2023. This research approach is descriptive qualitative. Data were collected through observations at the location of Pamulang Square and interviews with administrators at the South Tangerang City Environmental Service. Source triangulation was carried out by interviewing residents who had visited the square. The results of this research show that the strategy used by the City of South Tangerang can make the public aware of the South Tangerang City square as an environmentally friendly location, thereby making it a location that can be used as a creative public space. The existence of regional, national and even international scale events held in the square shows that the city of South Tangerang is a creative tourist destination, thus attracting more and more tourists or visitors
PERAN MEDIA SOSIAL SEBAGAI PRANATA SOSIAL DALAM PEMBENTUKAN KESADARAN LINGKUNGAN MASYARAKAT : KAJIAN SOSIOLOGI KOMUNIKASI Faiha Alya, Faiha; Thohiriyah, Nabila; Putri, Ananda Alia; Winri, Regita Mutiara; Zordi, Duvalio Adnan; Purwanto, Hari Eko
Jurnal Bincang Komunikasi Vol. 3 No. 1 (2025)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jbk.3.1.2025.32-38

Abstract

Penelitian ini bertujuan untuk mengkaji peran media sosial sebagai pranata sosial modern dalam membentuk kesadaran lingkungan masyarakat melalui pendekatan sosiologi komunikasi. Metode yang di gunakan adalah Kualitatif Deskriptif dengan teknik observasi media sosial dan wawancara mendalam, berfokus pada platform TikTok dan konten lingkungan. Hasil penelitian ini menunjukkan bahwa media sosial tidak hanya menjadi sarana penyebaran informasi, tetapi juga ruang interaksi sosial yang mendorong partisipasi aktif dalam isu lingkungan. Gerakan seperti Pandawara Group menjadi contoh nyata bagaimana konten digital yang emosional dan edukatif dapat memicu kesadaran kolektif serta perubahan perilaku masyarakat. Meskipun ada tantangan berupa tren sesaat dan motivasi eksistensial, media sosial tetap berpotensi sebagai alat transformasi sosial yang efektif. Kolaborasi lintas sektor diperlukan untuk dapat memperkuat dampak positif ini secara berkelanjutan. Kata Kunci: Media Sosial, Kesadaran Lingkungan, Sosiologi Komunikasi, Pranata Sosial
Political Communication Strategy Through Campaign Songs for Presidential and Vice-Presidential Candidates: An Analysis of the Song "OKAY GAS PRABOWO GIBRAN IS MOST FITTING" Purwanto, Hari Eko
Riwayat: Educational Journal of History and Humanities Vol 7, No 3 (2024): July, Educational and Social Issue
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v7i3.40541

Abstract

In modern politics, communication plays a pivotal role in influencing public perception of a candidate, especially through alternative media such as campaign songs. In Indonesia, the campaign song "Oke Gas Prabowo Gibran Paling Gas" has garnered attention for its effectiveness in conveying political messages through popular media. This study analyzes the campaign song using the Bandwagon Effect and The Communicative Function Model theories. It was found that the song successfully utilizes the concepts of conformity, interpersonal influence, and speaker status to persuade listeners to support the Prabowo and Gibran pair. This analysis reveals the importance of understanding political communication strategies in campaign songs to evaluate their effectiveness in achieving desired political goals. The campaign song effectively leverages social media and other platforms to capture the attention of the public, demonstrating the power of alternative media in modern politics. This research provides insights into the importance of understanding the political messages conveyed through alternative media such as campaign songs, and how they can influence public perception and support for a candidate.
Pelatihan Konten Media Sosial dalam Meningkatkan Minat Masyarakat terhadap Pondok Pesantren IKADI Handoko, Daniel; Tayibnapis, Radita Gora; Purwanto, Hari Eko
Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Vol. 3 No. 4 (2025): Juli 2025
Publisher : LPPM Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/madani.v3i4.10664

Abstract

Media sosial saat ini memegang peranan penting dalam meningkatkan visibilitas lembaga pendidikan, termasuk pondok pesantren. Artikel ini mengkaji kegiatan pengabdian masyarakat yang difokuskan pada pelatihan pembuatan konten media sosial sebagai upaya untuk meningkatkan minat masyarakat terhadap Pondok Pesantren Ikatan Da’wah Islam (IKADI). Tujuan dari pelatihan ini adalah untuk membekali santri dan tenaga pengajar dengan keterampilan dalam menciptakan konten visual yang efektif, menggunakan media sosial sebagai alat untuk memperkenalkan program pendidikan pesantren. Kegiatan ini menggunakan pendekatan praktis dengan pelatihan langsung yang melibatkan teknik pengambilan gambar menggunakan kamera handphone, serta penggunaan aplikasi desain grafis dan video editing seperti Canva dan CapCut. Hasil pelatihan menunjukkan bahwa peserta mampu memahami konsep dasar pembuatan konten visual yang menarik, serta dapat merancang dan memproduksi materi visual yang sesuai dengan strategi branding Pondok Pesantren IKADI. Dengan demikian, pelatihan ini tidak hanya meningkatkan keterampilan teknis peserta, tetapi juga berkontribusi dalam memperkuat identitas digital pesantren melalui pemanfaatan media sosial. Oleh karena itu, hasil dari pengabdian ini mengindikasikan bahwa media sosial dapat menjadi alat yang efektif dalam mempromosikan lembaga pendidikan berbasis pesantren, serta meningkatkan partisipasi masyarakat dalam pendidikan Islam melalui teknologi digital.
Co-Authors Faiha Alya, Faiha Handoko, Daniel Jaya, Herdi Wisman Lilik Sumarni Putri, Ananda Alia Siska Yuningsih Tayibnapis, Radita Gora Thohiriyah, Nabila Winri, Regita Mutiara Zordi, Duvalio Adnan