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All Journal Jurnal SOLMA JOURNAL OF APPLIED INFORMATICS AND COMPUTING SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Yumary: Jurnal Pengabdian kepada Masyarakat Annals of Human Resource Management Research Jurnal Siteba The Manager Reveiew
Adi, Roni
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Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Optimalisasi pemasaran digital hasil laut melalui pemanfaatan TikTok bagi nelayan tradisional Lestari, Dewi; Bahri, M. Irvanni; Siswanto, Heri; Nasution, Nadia Widari; Rifdah, Adelya; Raynold, Raynold; Adi, Roni; Akbar, Radheksa Bintang
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 10, No 1 (2026): February
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v%vi%i.37831

Abstract

AbstrakKegiatan pengabdian ini bertujuan meningkatkan kemampuan anggota Kesatuan Nelayan Tradisional Indonesia (KNTI) Kecamatan Sekupang, Kota Batam, dalam memasarkan hasil laut melalui platform digital, khususnya TikTok. Metode kegiatan meliputi workshop pemasaran digital, pelatihan teknis pembuatan akun dan konten, serta pendampingan praktik live selling. Hasil kegiatan menunjukkan peningkatan pemahaman peserta terhadap pemasaran digital, kemampuan membuat konten promosi, serta kepercayaan diri dalam melakukan penjualan langsung kepada konsumen. Faktor pendukung keberhasilan meliputi antusiasme peserta, dukungan pengurus KNTI, kesesuaian materi, serta praktik langsung dengan pendampingan intensif, sedangkan faktor penghambat meliputi perbedaan literasi digital, keterbatasan perangkat, dan kualitas jaringan internet. Kegiatan ini memberikan dasar bagi pengembangan pemasaran digital secara berkelanjutan dan peningkatan nilai tambah hasil laut bagi nelayan tradisional. Kata Kunci: nelayan tradisional; tiktok; pemasaran digital; live selling; hasil laut. AbstractThis community service activity aims to improve the skills of members of the Indonesian Traditional Fishermen's Union (KNTI) in Sekupang District, Batam City, in marketing seafood through digital platforms, specifically TikTok. The activity included a digital marketing workshop, technical training on account and content creation, and live selling practice mentoring. The results demonstrated an increase in participants' understanding of digital marketing, their ability to create promotional content, and their confidence in selling directly to consumers. Supporting factors for success included participant enthusiasm, support from KNTI administrators, appropriate materials, and hands-on practice with intensive mentoring. While inhibiting factors included differences in digital literacy, limited devices, and internet connection quality. This activity provides a foundation for the sustainable development of digital marketing and increases the added value of seafood for traditional fishermen. Keywords: traditional fishermen; tiktok; digital marketing; live selling; seafood.
The Mediating Marketing Capabilities between Entrepreneurial Orientation, Digital Literacy, and SME Performance Lestari, Dewi; Adi, Roni; Karlina, Karlina
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 2 (2026): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i2.5763

Abstract

Purpose: SMEs in Batam City still face challenges in maintaining performance due to limited resources, marketing, and digital adoption. This study aims to examine how entrepreneurial orientation and digital literacy affect SME performance, with marketing capability serving as a mediating factor. Methodology/approach: Using a causal research design, data were collected from 165 SME owners in Batam through questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results: The findings reveal that entrepreneurial orientation and digital literacy significantly enhance marketing capability, which, in turn, positively influences SME performance. Furthermore, marketing capability mediates the relationship between entrepreneurial orientation and performance, as well as between digital literacy and performance. These results highlight that SMEs need to strengthen their entrepreneurial orientation and digital literacy to enhance marketing capability and achieve sustainable performance. Conclusions: This study concludes that entrepreneurial orientation and digital literacy play a significant role in enhancing marketing capabilities, which, in turn, positively contributes to the performance of SMEs in Batam City. Limitations: This study used cross-sectional data and focused only on SMEs in Batam City, which may limit the generalizability of the results. Reliance on self-reported questionnaires may also have introduced response bias. Contributions: This study demonstrates that entrepreneurial orientation and digital literacy enhance SME performance through marketing capability and offers valuable insights for researchers, practitioners, and policymakers.
Integrative Human Resource Governance for Enhancing Coordination and Performance in Shipyard Industries of Batam Wijaya, I Made Sondra; Putera, Dimas Akmarul; Adi, Roni; Bahri, M. Irvanni; Bora, M. Ansyar
Annals of Human Resource Management Research Vol. 6 No. 1 (2026): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v6i1.3654

Abstract

Purpose: This study aims to explain how integrated Human Resource (HR) governance strengthens coordination mechanisms and improves organizational performance in the shipbuilding industry in Batam. Methodology: This study adopts a qualitative case study approach involving three major shipyard companies in Batam, Indonesia. Data were collected through in-depth interviews with nine key informants, including HR managers, operations heads and project supervisors. The data were analyzed thematically to identify the relationships between HR governance practices, coordination processes, and performance outcomes. Results: The study identified four key findings. First, integrated workforce planning aligns the labor allocation with the project timelines, thereby reducing delays and rework. Second, cross-functional coordination supported by shared HR governance frameworks improves communication across units, enabling faster decision making and problem solving. Third, structured training and competency development programs enhance workforce adaptability and improve technical accuracy. Fourth, integrated performance evaluation systems that combine individual and team-based indicators strengthen accountability and collaboration, resulting in improved productivity and organizational responsiveness. Conclusions: The findings show that integrated HR governance plays a vital role in strengthening coordination, improving organizational performance, and enhancing competitiveness through collaborative leadership and an open organizational culture. Limitations: This study is limited to three large shipyard companies in Batam; therefore, the findings may not fully represent practices across the broader maritime industry. Contributions: Theoretically, this study enriches the literature on integrated HR governance by providing empirical evidence from the shipbuilding sector. Practically, it provides guidance for managers and policymakers in developing adaptive, collaborative, and performance-oriented HR systems.
Evaluasi Dampak Sosial Program Pengembangan UMKM XYZ melalui Pendekatan Social Return on Investment (SROI) Lawi, Ansarullah; Hutagalung, Deria Moti; Dermawan, Aulia Agung; Bora, M. Ansyar; Aranski, Alvendo Wahyu; Munir, Zainul; Adi, Roni
Jurnal SOLMA Vol. 15 No. 1 (2026)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v15i1.20215

Abstract

Background: UMKM Batik di Batam menghadapi tantangan dalam kapasitas produksi, pemanfaatan teknologi, dan pemasaran produk, yang menghambat daya saing mereka. Program Pengembangan UMKM XYZ oleh PT PLN Batam bertujuan untuk memberdayakan pengrajin batik dengan memberikan dukungan peralatan, pelatihan, dan integrasi pemasaran digital, yang merupakan pendekatan baru untuk memperluas pasar produk batik Batam secara lebih efektif. Penelitian ini bertujuan untuk mengevaluasi dampak ekonomi dan sosial dari Program Pengembangan UMKM XYZ menggunakan pendekatan Social Return on Investment (SROI). Metode: Data dikumpulkan melalui observasi lapangan, wawancara, dan analisis SROI untuk mengukur dampak sosial dan ekonomi dari investasi yang diberikan PT PLN Batam. Hasil: Program ini menghasilkan nilai SROI sebesar 1,13, yang berarti setiap Rp1 yang diinvestasikan memberikan manfaat sebesar Rp1,13. Program ini meningkatkan pendapatan pengrajin batik sebesar 30% dan meningkatkan keterampilan serta pemasaran digital mereka. Inovasi utama dalam program ini adalah penerapan pemasaran digital yang berhasil memperluas jangkauan pasar dan meningkatkan daya saing UMKM XYZ, dengan dampak positif pada aspek ekonomi dan sosial. Kesimpulan: Program ini menunjukkan efektivitas intervensi dalam pemberdayaan UMKM, namun perlu ada pelatihan lanjutan dan pengembangan jaringan pasar untuk keberlanjutan dampaknya.
Co-Authors Akbar, Radheksa Bintang Alvendo Wahyu Aranski Aulia Agung Dermawan Bahri, M Irvanni Dewi Lestari Dimas Akmarul Putera Dwi Ely Kurniawan Erric Wijaya, Erric Heri Siswanto Hutagalung, Deria Moti Karlina Karlina Lawi, Ansarullah Leman, Abdul Mutalib Maria Yosefina Meinadia Sekar Kinanti Aswirawan Mhd Adi Setiawan Aritonang Muhammad Jufri munir, Zainul Munir Nasution, Nadia Widari Rahman, Ali Raynold, Raynold Rely, Gilbert Rifdah, Adelya Rumanintya Lisaria Putri, Rumanintya Lisaria Samuel, Indah Elychia Saputra, Puji Tri Sondra Wijaya, I Made Wistiasari, Devina