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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Administrasi Profesional
Puspitasari, Nuria
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Peningkatan Kemampuan Fotografi, Pelayanan Prima dan Keterampilan Bahasa Inggris Pemandu Selam Wisata di Pulau Sabang Sofa, Nidia; Puspitasari, Nuria; Rosalina, Erlyn; Tutupoho, Ridwan Roy; Triyanto, Irfan Rusydi; Nilla Chandra, Yanita Ella; Kurniasari, Ratri
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 3 (2025): Edisi Juli - September
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i3.6391

Abstract

Pulau Sabang, khususnya Kawasan Iboih, memiliki keindahan wisata bawah laut yang menakjubkan. Hal ini dapat menjadi potensi wisata bagi Pulau Sabang. Permasalahan yang dihadapi yaitu keterbatasan dalam hal kemampuan fotografi dan kemampuan Bahasa inggris. Pengabdian Masyarakat yang dilaksanakan di Pulau Sabang terkait peningkatan kemampuan fotografi, pelatihan pelayanan prima dan keterampilan Bahasa inggris. Kegiatan ini dilakukan  disebabkan masih rendahnyanya pemahaman Bahasa inggris bagi para pemandu wisata  dan masih kurangnya pemahaman dari pelayanan yang diterapkan oleh pemandu wisata. Manfaat dari kegiatan ini yaitu mendorong pariwisata bawah laut untuk meningkatkan pelayanan pariwisata di Kawasan Iboih, Pulau Sabang. Luaran dari kegiatan ini adalah terciptanya kesadaran akan pentingnya pelayanan terhadap wisatawan terutama wisatawan asing dalam memahami pembicaraan dalam Bahasa inggris, dan kemampuan fotografi.
PERAN STRATEGI KOMUNIKASI KRISIS DALAM MEMITIGASI DAMPAK BRAND SWITCHING DAN PENURUNAN HARGA SAHAM AKIBAT BOIKOT KONSUMEN: Studi Kasus Pada Starbucks Nurdina, Hana; Zahrotul Firdaus, Risya; Ella Nilla Chandra, Yanita; Jati Saputro, Restu; Kurniasari, Ratri; Puspitasari, Nuria
Jurnal Administrasi Profesional Vol 6 No 1 (2025): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v6i1.7569

Abstract

The contemporary digital era has fundamentally transformed the business communication landscape, where consumers possess significant power in shaping brand reputation through social media. Starbucks Corporation faced massive boycott waves triggered by political position controversies in late 2023, resulting in market value losses of 11 billion US dollars. This study aims to comprehensively analyze the role of crisis communication strategies in mitigating the impact of Brand Switching and stock price decline due to consumer boycotts using Starbucks as a case study objectThe research employed a quantitative approach with case study design, involving 384 respondents aged 18-30 years through purposive sampling. Research instruments consisted of structured questionnaires with Likert scale 1-5, analyzed using Structural Equation Modeling (SEM) and multiple regression analysis. Results showed low effectiveness of Starbucks' crisis communication (score 2.34/5), with Brand Switching intention reaching 68.2%. Significant negative correlations were found between crisis communication effectiveness with Brand Switching (r = -0.672) and stock volatility (r = -0.445). Maximum stock price decline reached 9.47% with market capitalization falling by 11.2 billion USD. Starbucks' reactive and defensive crisis communication strategy failed to mitigate boycott impacts. Development of crisis communication playbook emphasizing proactive engagement and transparency is recommended, along with implementation of early detection systems based on real-time sentiment analysis.
Co-Authors Ella Nilla Chandra, Yanita Firdaus, Risya Zahrotul Irfan Rusydi Triyanto Jati Saputro, Restu Kurniasari, Ratri Nilla Chandra, Yanita Ella Nurdina, Hana Rosalina, Erlyn Sofa, Nidia Tutupoho, Ridwan Roy