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All Journal Jurnal Ekonomi Journal Physical Health Recreation (JPHR) Jurnal Visi Manajemen (JVM) Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Penelitian Progresif (JPP)
Raymond Fransiscus
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Penelitian Progresif (JPP)

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TRANSFORMASI SISTEM PEMASARAN GLOBAL DI ERA DIGITAL Elijon Tumanggor; Juwita Sihotang; Jesica Purba; Raymond Fransiscus
Jurnal Penelitian Progresif Vol 4 No 2 (2025): MARCH 2025 - AUGUST 2025
Publisher : CV Naskah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jpp.v4i2.222

Abstract

In the era of development, the digital age has had a considerable impact on the global marketing system. In this era, companies are required to be able to adapt to changes and developments in technology, consumer behavior, and international market dynamics that continue to grow rapidly. The use of social media, artificial intelligence, big data analytics and e-commerce platforms has transformed and influenced traditional marketing strategies to become more integrated, responsive, and data-driven. This article aims to find out how the global marketing system is transforming in the digital era, by prioritizing the strategies, challenges, and opportunities faced by companies in effectively reaching the global market
Co-Authors Elijon Tumanggor Fanni Karniawan Hulu Indah Sari Br Siagian Jesica Purba Juwita Sihotang Laily Ramadhani Lapiti Gokmatua Sagala Maduma Sari Sagala Nurhasanah Sihotang Putri Nabila Rahmad Efendy Ratna Ashary Roma Pasaribu