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All Journal Jurnal Akuntansi, Manajemen dan Bisnis Digital Sciences of Pharmacy
Bintang, Muhammad Ilham
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Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Medicine & Pharmacology Public Health

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The Application Of Digital Marketing Grabfood In Increasing Customer Loyalty In The City Of Bengkulu Bintang, Muhammad Ilham; Indriasari, Nia; Zoniarti, Zoniarti
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i2.8837

Abstract

In the era of digital transformation, the utilization of digital platforms is one of the main keys in reaching consumers and maintaining their loyalty. This research aims to analyze the application of digital marketing by GrabFood in increasing customer loyalty in Bengkulu city. This research uses qualitative methods with data collection techniques through interviews, observation and documentation. Determination of informants in this study using purposive sampling technique. The results showed that GrabFood Bengkulu has implemented digital marketing in the form of paid advertisements that appear on social media, promotions through social media instagram @grabsumbagsel, utilization of influencers in collaboration to create content marketing and loyalty programs in the form of GrabRewards points and discounts. From these forms of digital marketing, some are effective in reaching customers such as advertisements on social media and collaboration with influencers. In terms of attracting shopping interest, loyalty programs and digital rewards take a major role. Digital marketing by GrabFood Bengkulu has positive implications in increasing customer loyalty. A pleasant experience in the GrabFood purchase process, structured handling of order problems and refund processes, and customer rewards are factors in shaping GrabFood Bengkulu customer loyalty.
Ethanol Extract of Grass Jelly Leaves: Bioactive Analysis and In silico Study on Estrogen Receptor Alpha Related to MCF-7 Breast Cancer Irpani, Abdul Mulki; Yuliantini, Anne; Bintang, Muhammad Ilham; Sella, Arinda Tri Pramay; Sodik, Jajang Japar
Sciences of Pharmacy Volume 5 Issue 3 (2026)
Publisher : ETFLIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58920/sciphar0502619

Abstract

Breast cancer is a major cause of mortality among women and requires the development of alternative therapies derived from natural products. This study aimed to profile bioactive compounds in the ethanol extract of gras jelly leaves (Cyclea barbata Miers) and evaluate their predicted interactions with estrogen receptor alpha (ERα), a key regulator of proliferation in ER-positive MCF-7 breast cancer cells using an in silico approach. LC–HRMS analysis followed by database matching tentatively annotataed 44 major compounds based on peak intensity after data filtering. Molecular docking and simulation results indicated that several compounds exhibited favorable predicted binding affinity toward estrogen receptor targets. Among them, (3β,24R,24′R)-fucosterol epoxide demonstrated the most stable interaction. These findings suggest that the compound showed promising interaction stability toward the estrogen receptor in computational analysis. However, further in vitro and in vivo studies are required to validate its biological activity.
Co-Authors Abdul Mulki Irpani Jajang Japar Sodik Nia Indriasari, Nia Sella, Arinda Tri Pramay Yuliantini, Anne Zoniarti Zoniarti