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All Journal Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Akuntansi, Manajemen dan Bisnis Digital
Bintang, Muhammad Ilham
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Aerospace Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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The Application Of Digital Marketing Grabfood In Increasing Customer Loyalty In The City Of Bengkulu Bintang, Muhammad Ilham; Indriasari, Nia; Zoniarti, Zoniarti
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i2.8837

Abstract

In the era of digital transformation, the utilization of digital platforms is one of the main keys in reaching consumers and maintaining their loyalty. This research aims to analyze the application of digital marketing by GrabFood in increasing customer loyalty in Bengkulu city. This research uses qualitative methods with data collection techniques through interviews, observation and documentation. Determination of informants in this study using purposive sampling technique. The results showed that GrabFood Bengkulu has implemented digital marketing in the form of paid advertisements that appear on social media, promotions through social media instagram @grabsumbagsel, utilization of influencers in collaboration to create content marketing and loyalty programs in the form of GrabRewards points and discounts. From these forms of digital marketing, some are effective in reaching customers such as advertisements on social media and collaboration with influencers. In terms of attracting shopping interest, loyalty programs and digital rewards take a major role. Digital marketing by GrabFood Bengkulu has positive implications in increasing customer loyalty. A pleasant experience in the GrabFood purchase process, structured handling of order problems and refund processes, and customer rewards are factors in shaping GrabFood Bengkulu customer loyalty.
Permainan Tradisional Sebagai Media Warming Up pada Atlet Bola Tangan SKO Riau Makorohim, M. Fransazeli; Alficandra, Alficandra; Shiddiqy, Muhammad Arsy Ash; Zainal, Zainal; Bintang, Muhammad Ilham; Aulia, Riska
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 1 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i1.1535

Abstract

The training process is sometimes boring for children, the lack of creativity and innovation from the coaches makes children stop training at any time, sometimes the goals and objectives of training have not been achieved children have stopped training because they feel bored. In an effort to eliminate boredom, warming up during the training process can be done through traditional games such as traditional games terompah panjang and gerobak sodor because in addition to being fun, the game also includes many elements of movement, such as running. In addition, traditional games are one of the cultural contents that need to be maintained so that they are not lost. Of course, it is a challenge for traditional games that prioritize the values of responsibility, teamwork, honesty, and even involve nature as their characteristics to remain present in every generation. Traditional games are also expected to be an alternative that can be used as a warm-up medium in a sport with the aim of the values contained in the game can be adopted and applied. In order to achieve this goal, the role of traditional games is very important. It is hoped that this community service activity will increase students' and athletes' insight into the role of traditional games as a warm-up medium for training.
Co-Authors Alficandra Ashshiddiqy, Muhammad Arsy Aulia, Riska Makorohim, M Fransazeli Nia Indriasari, Nia Zainal Zainal Zoniarti, Zoniarti