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All Journal TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Jurnal Pengabdian kepada Masyarakat Desa (JPMD) Iqtisad : Journal of Islamic Economic and Civilization
Rahel, Muhammad
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Religion Economics, Econometrics & Finance Environmental Science Nursing Social Sciences

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Participatory Empowerment Model: Integrating Religious Social Capital and the Digital Economic Capacity of MSMEs Rahel, Muhammad; Huda, Nurul; Ariyani, Ariyani; Farhani, Ummi; Ariyana, Ariyana; Hafid, Moh.; Zaki, Mirsa Gulam; Hazin, Moh
TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Vol 5, No 2 (2025): Agustus
Publisher : UNIVERSITAS MUHAMMADIYAH MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/transformasi.v5i2.34087

Abstract

The community of Carabaka Village in the Tambak subdistrict of Bawean Island possesses strong religious social capital, yet it faces challenges in optimizing its local economic potential and digital capacity. This community service initiative implements a participatory empowerment model integrating religious social capital and enhancing digital economic capacity for micro, small, and medium enterprises (MSMEs). Using the Participatory Action Research (PAR) method, the program was implemented collaboratively by KKN students, Field Supervisors (DPL), and all Carabaka Village community members, including MSMEs, religious leaders, youth, and women's organizations. The results of the community service demonstrate that strengthening religious social capital through activities such as collective efforts to renovate the mosque, fundraising amounting to Rp 9,900,000, and regular religious activities successfully enhanced social cohesion and the spirit of participation among residents. Concurrently, economic empowerment for MSMEs based on local wisdom, such as tamarind, cassava chips, and soybeans, was enhanced through branding and digital marketing training using Canva and CapCut, as well as packaging assistance and guidance in obtaining a Business Identification Number (NIB). This program shows that integrating religious social capital with digital economic capacity through a participatory approach effectively creates holistic, sustainable community empowerment.
Signifikansi Sertifikasi Halal Yang Mengalahkan Promosi Dalam Keputusan Pembelian Konsumen Muslim Di TikTok Shop Rahel, Muhammad; Murtasiyah, Murtasiyah; Salsabilaturribi, Salsabilaturribi
Iqtisad: Journal of Islamic Economic and Civilization Vol. 1 No. 2 (2025): Iqtisad : Journal of Islamic Economic and Civilization (In Progress)
Publisher : PT. Student Rihlah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61630/ijiec.v1i2.12

Abstract

Amidst the rapid growth of e-commerce, particularly through platforms such as TikTok Shop, this study is crucial because it highlights the dilemma faced by Muslim consumers when making purchasing decisions, torn between the appeal of promotions and the urgency of halal certification. The main objective of this study is to analyze the simultaneous and partial effects of promotions and halal certification on purchasing decisions, as well as to identify the most dominant variables. Using a quantitative method with a questionnaire distributed to 371 respondents, the data was analyzed using multiple linear regression. The results of this study indicate that simultaneously, promotions and halal certification have a significant influence on purchasing decisions. However, a significant partial finding was discovered: only halal certification was proven to have a positive and significant influence (sig. 0.005). Conversely, promotion did not show a significant influence (sig. 0.258). The implication for businesses on TikTok Shop is clear: building the trust of Muslim consumers requires more than just promotion; it must be based on product halal assurance. This study provides insight that halal certification should be a priority strategy for building consumer loyalty, the impact of which is greater than the appeal of promotions alone.
Model Pemberdayaan Masyarakat Kolaboratif Berbasis Participatory Action Research (PAR): Sinergi Revitalisasi Spiritualitas Keagamaan dan Penguatan Ekonomi Lokal di Dusun Carabaka, Bawean. Rahel, Muhammad; Muhammad Ali; Eliyana; Maqtuatis Surrah; Ummu Habibah; Rafi'atul Aliyah; Darmawan; Maulidah
Jurnal Pengabdian kepada Masyarakat Desa (JPMD) Vol. 6 No. 2 (2025): JPMD
Publisher : LP3M IAIFA Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58401/jpmd.v6i2.2613

Abstract

The village of Carabaka on Bawean Island is faced with two challenges: revitalizing its social and religious spirit, and optimizing its untapped local economic potential. Often, the separation between spiritual activities and economic growth hinders holistic community development. Therefore, this community service program aims to implement a collaborative community empowerment model that synergizes the revitalization of religious spirituality with strengthening the local economy. The program uses Participatory Action Research (PAR), in which the community is involved in every stage of the process, from planning and action to observation and reflection. This strategy is realized through programs such as fundraising for mosque renovations, supporting home-based chip businesses, and strengthening religious educational institutions. The results of the community service program demonstrate that this collaborative model successfully creates strong synergy. Community participation in religious activities has increased, building social capital in the form of trust and mutual cooperation. This social capital then serves as the foundation for economic mentoring programs, as evidenced by the growth of local chip businesses. Thus, the PAR approach has proven effective in uniting the two key pillars of sustainable village development.
Co-Authors Ariyana, Ariyana Ariyani, Ariyani Darmawan Eliyana Farhani, Ummi Hazin, Moh Maqtuatis Surrah Maulidah Moh. Hafid, Moh. Muhammad Ali Murtasiyah, Murtasiyah Nurul Huda Rafi'atul Aliyah Salsabilaturribi, Salsabilaturribi Ummu Habibah Zaki, Mirsa Gulam