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All Journal Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Pengabdian Masyarakat Bangsa
Ardianti, Putri
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Peran Teknologi Digital dan Digital Marketing dalam Menyongsong Sustainability Competitive Bisnis UMKM di Desa Kemiri Kecamatan Jenangan Ponorogo Mukaromah, Muhimmatul; Aulia, Syarifah Nur; Maharani, Nabella Dwi; Ardianti, Putri
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 8 (2025): Oktober
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i8.3004

Abstract

Pemanfaatan teknologi digital dalam bisnis UMKM menjadi aspek penting dalam meningkatkan daya saing dan keberlanjutan bisnis di masa mendatang. Kegiatan pengabdian ini bertujuan untuk mengkaji peran teknologi digital dan digital marketing dalam mendorong keberlanjutan daya saing (sustainability competitive) bisnis UMKM di Desa Kemiri, Jenangan, Ponorogo. Dalam kegiatan pengabdian ini menggunakan metode kualitatif deskriptif dengan pendekatan Asset-Based Community Development (ABCD). Teknik pengumpulan data dilakukan dengan observasi, wawancara, dan dokumentasi. Data dianalisis dengan menggunakan metode analisis tematik. Hasil dari kegiatan pengabdian menunjukkan bahwa penggunaan teknologi digital dan digital marketing dapat memperluas akses pasar, memperluas jaringan pelanggan, meningkatkan kualitas produk lokal, serta meningkatkan kesadaran pelanggan. Dengan demikian, kegiatan pengabdian ini menegaskan bahwa implementasi teknologi digital dan digital marketing dapat menjadi strategi bisnis yang efektif dalam meningkatkan daya saing dan keberlanjutan UMKM di Desa Kemiri Kecamatan Jenangan.
Upaya Mengembangkan Kader Dan Mengoptimalkan Penurunan Tingkat Hipertensi Pada Masyarakat Handayani, Estrin; Aziz, Muhammad Abdul; Ardianti, Putri; Larasati, Audyna Navisa; Amalia, Fina; Mabruri, Muhammad Yusuf Safri
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 7 No. 2 (2024): April 2024
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v7i2.3141

Abstract

the average prevalence of hypertension in indonesia is 31.7%; by 2025, the proportion of hypertensive patients is projected to increase to 24% in developed countries and 80% in developing countries. prevention and monitoring of hypertension can be done through community health centers or the posyandu program. participants providing community service are characterized by staff who supervise people with hypertension, the most common disease. this service is carried out through active lectures and discussions with participants. the activities show that cadres already know about hypertension and know how to prevent complications and how cadres regularly measure blood pressure independently. therefore, there is a need for creative health promotion initiatives and targeting the right people/groups so that better changes can be made in the future.keywords: blood pressure; cadre; hypertension; skills; knowledge.
Co-Authors Amalia, Fina Aulia, Syarifah Nur Estrin Handayani Larasati, Audyna Navisa Mabruri, Muhammad Yusuf Safri Maharani, Nabella Dwi Muhammad Abdul Aziz Mukaromah, Muhimmatul