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RANCANG BANGUN SISTEM INFORMASI GEOGRAFIS BERBASIS WEB UNTUK PENCARIAN LOKASI WISATA KULINER PADA KOTA MEDAN MENGGUNAKAN METODE EUCLIDEAN DISTANCE Batubara, Farras; Marina Elsera
Jurnal Mahasiswa Sistem Informasi (JMSI) Vol. 7 No. 1 (2025): Jurnal Mahasiswa Sistem Informasi (JMSI)
Publisher : Program Studi DIII Sistem Informasi - Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jmsi.v7i1.10381

Abstract

Pertumbuhan wisata kuliner di Kota Medan menuntut adanya sistem yang mampu memberikan informasi lokasi secara cepat dan akurat kepada masyarakat. Namun, keterbatasan dalam pencarian lokasi kuliner yang tepat seringkali menjadi kendala bagi pengguna. Penelitian ini bertujuan untuk merancang dan membangun Sistem Informasi Geografis (SIG) berbasis web guna membantu pengguna menemukan lokasi wisata kuliner terdekat dengan memanfaatkan metode Euclidean Distance. Data lokasi kuliner diperoleh dari observasi dan dokumentasi, kemudian diolah dalam basis data yang terintegrasi dengan peta internal menggunakan Leaflet.js. Hasil pengujian menunjukkan bahwa seluruh fungsi sistem, termasuk pengelolaan data lokasi, autentikasi admin, serta pencarian lokasi kuliner terdekat, berjalan sesuai harapan dan menghasilkan output yang akurat. Sistem ini mampu memberikan solusi efektif dalam mempermudah pencarian lokasi wisata kuliner di Kota Medan.
Socialization on the Optimization of Digital Marketing for Student Activity Information at SMK Tunas Karya Tantri Hidayati Sinaga; Hasdiana; Sembiring, Boni Oktaviana; Eka Rahayu; Arie Rafika Dewi; Marina Elsera
Jurnal Pengabdian Masyarakat Berdampak Vol. 2 No. 1 (2026): Januari 2026
Publisher : Raskha Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64803/jupemba.v2i1.64

Abstract

The use of social media at SMK Swasta Tunas Karya is still not optimal, particularly in delivering student activity information in a structured and appealing manner. Students have not yet developed sufficient understanding of digital marketing strategies and content management, resulting in school information being communicated less effectively. This Community Service Program (PkM) is intended to develop students’ abilities in utilizing social media, particularly Instagram, as a tool for sharing information and promoting the school. The activities were carried out through socialization and training provided to students of SMK Tunas Karya. The materials included basic digital marketing concepts, content planning, simple writing techniques, and hands-on practice in managing the school’s Instagram account. Through this practical approach, students gained direct experience in creating engaging content aligned with the school’s communication needs. The results show an improvement in students’ ability to create more interactive, creative, and relevant content. Students became capable of combining visual elements, text, and effective information presentation styles to publish school activities. This program also contributed to increasing students’ soft and hard skills in digital creativity, media literacy, and online platform management. With these improved skills, the school benefits from more efficient information dissemination and strengthened branding as an institution that adapts to technological developments.