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All Journal Journal of Management and Social Sciences Jurnal Ilmiah Manajemen Dan Kewirausahaan
Alif Nurfitrah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Kepuasan Konsumen, Kualitas Layanan, Celebrity Endorser, Dan Kepercayaan Merek Terhadap Minat Beli Ulang Pasta Gigi Pepsodent Di Yogya Mall Kabupaten Brebes Alif Nurfitrah; Vivian Pushein Margaretha Amey; Roby Setiadi; Andi Yulianto; Nur Aisyah
Jurnal of Management and Social Sciences Vol. 1 No. 4 (2023): Oktober : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v1i4.364

Abstract

This study aims to analyze the effect of consumer satisfaction, service quality, celebrity endorsers, and brand trust on the interest in repurchasing Pepsodent toothpaste at Yogya Mall Brebes Regency. The population in this study was consumers of Pepsodent toothpaste in Yogya Mall. The number of samples used in this study was 136 respondents. Data collection was carried out by distributing questionnaires to Pepsodent toothpaste consumers at Yogya Mall. The analytical techniques used in this study are validity tests, reliability tests, classical assumption tests and multiple regression tests. The results showed that the variables of consumer satisfaction and service quality did not have a positive effect on repurchase interest, on the contrary, celebrity endorser variables and brand trust had a positive and significant effect on repurchase interest. Simultaneously, customer satisfaction, service quality, celebrity endorsers and brand trust affect the interest in repurchasing Pepsodent toothpaste at Yogya Mall Brebes Regency.
Pengaruh Self Efficacy dan Etos Kerja terhadap Kepuasan Kerja pada Guru SD di Kecamatan Ketanggungan Kabupaten Brebes Alif Nurfitrah; Azizah Indriyani; Dwi Harini; Indah Dewi Mulyani; Gian Fitrialisma
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 1 (2026): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i1.5310

Abstract

This study aims to analyze the influence of self efficacy and work ethic on the job satisfaction of elementary school teachers in Ketanggungan District, Brebes Regency. Teacher job satisfaction is an important aspect in creating a productive and sustainable educational environment. The approach used in this study is a quantitative approach with an associative type of research. The research population was 418 elementary school teachers, and as many as 204 teachers were selected as samples through probability sampling techniques using the simple random sampling method. Data collection was carried out using standardized questionnaires, and data analysis was carried out using multiple linear regression with the help of SPSS software. The results of the study show that self-efficacy has a positive and significant effect on teacher job satisfaction. Teachers who have high confidence in their abilities tend to be more satisfied in carrying out their duties and responsibilities. In addition, work ethic has also been proven to have a positive and significant effect on job satisfaction. Teachers with a high work ethic show dedication, responsibility, and work ethic that have an impact on increasing job satisfaction. Simultaneously, these two variables make a significant contribution to the level of teacher job satisfaction. These findings indicate that strengthening self-efficacy and instilling a good work ethic is an important strategy in increasing the job satisfaction of educators. The practical implications of this research can be a reference for education policy makers in designing teacher professional development programs.
Co-Authors Andi Yulianto DWI HARINI Gian Fitrialisma Indah Dewi Mulyani Indriyani, Azizah Nur Aisyah Roby Setiadi Vivian Pushein Margaretha Amey