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All Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Innovative: Journal Of Social Science Research
Br Simamora, Rusdiana
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analisis Pengaruh Cita Rasa, Suasana Toko dan Kualitas Pelayanan Terhadap Kepuasan Konsumen di Bambu Ungu Resto Hoki, Leony; Br Simamora, Rusdiana; Michael, Michael
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.14874

Abstract

Penelitian ini bertujuan untuk melihat pengaruh cita rasa, suasana toko dan kualitas pelayanan terhadap kepuasan konsumen di Bambu Ungu Resto. Metodologi penelitian yang digunakan adalah metode deskriptif kuantitatif. jenis data yang digunakan adalah jenis data kuantitatif  yaitu data  yang diperoleh dalam bentuk angka atau bilangan. Sumber data berupa data primer dan data sekunder. Data primer diperoleh dari hasil penyebaran kuesioner kepada responden, data sekunder diperoleh dari data atau studi pustaka terdahulu. Populasi yang digunakan dalam penelitian ini adalah seluruh konsumen Bambu Ungu Resto.Teknik penentuan sampel yang digunakan adalah rumus Lemeshow populasi tidak diketahui dengan toleransi 10% sehingga diperoleh 97 responden. Pengujian data dilakukan dengan uji validitas, reliabilitas, asumsi klasik, dan uji hipotesis. Hasil penelitian menunjukkan Cita Rasa berpengaruh positif dan tidak signifikan secara parsial terhadap kepuasan konsumen. Suasana Toko berpengaruh positif dan signifikan secara parsial terhadap kepuasan konsumen. Kualitas Pelayanan berpengaruh positif dan signifikan secara parsial terhadap kepuasan konsumen. Cita Rasa, Suasana Toko, dan Kualitas Pelayanan berpengaruh positif secara simultan terhadap kepuasan konsumen dengan koefisien determinasi sebesar 48.7%.
KETERLIBATAN PROFESIONAL IBU PEKERJA DALAM DINAMIKA DIGITAL ROLE CONFLICT, CYBER FATIGUE, WORKLOAD, DAN BOUNDARY MANAGEMENT SKILLS DENGAN EMOTIONAL AGILITY Robin, Robin; Br Simamora, Rusdiana; Hidayat, Ferry
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 12 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i12.3944

Abstract

The digital era presents new challenges for working mothers in the formal sector, who face the complexity of multiple roles. On the one hand, they are required to demonstrate high performance and adapt to technology-based work systems, while on the other hand, family responsibilities remain a top priority. This situation often leads to digital role conflict, cyber fatigue, and excessive workload, which ultimately have a negative impact on work engagement. This study aims to analyze the influence of digital role conflict, cyber fatigue, workload, and boundary management skills on work engagement, with emotional agility as a moderating variable. The research employed a quantitative approach with an explanatory design. The sample consisted of 200 working mothers in the formal sector in Medan City, selected using the Lemeshow formula. Data were collected through a five-point Likert scale questionnaire and analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results indicate that digital role conflict (β = -0.31; p = 0.004), cyber fatigue (β = -0.27; p = 0.012), and workload (β = -0.22; p = 0.028) have a significant negative effect on work engagement. In contrast, boundary management skills (β = 0.37; p = 0.000) and emotional agility (β = 0.30; p = 0.001) show a significant positive effect. Moreover, emotional agility was found to play a moderating role that strengthens work engagement amid digital pressures.
STRENGTHENING POSITIVE WORK ATTITUDES OF PERSONS WITH DISABILITIES THROUGH ORGANIZATIONAL JUSTICE, CULTURAL SENSITIVITY, AND INFORMATION TRANSPARENCY IN THE CONTEXT OF STIGMA PERCEPTION Br Simamora, Rusdiana; Novranda Surbakti, Michael
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 12 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i12.3945

Abstract

This study examines how organizational justice, cultural sensitivity, and information transparency influence the positive work attitudes of persons with disabilities, with stigma perception incorporated as a moderating variable. The research aims to deepen the understanding of how organizational and social dynamics interact in shaping inclusive employment practices. Using quantitative explanatory design, the study employs covariance-based Structural Equation Modeling (SEM). Data were obtained from 100 respondents with physical disabilities working in micro, small, and medium enterprises (MSMEs), private companies, social service organizations, government institutions, and educational settings across Medan, Binjai, and Langkat. A five-point Likert scale questionnaire was administered, and the data were analyzed in R Studio using the lavaan, semPlot, and psych packages. Instrument validity and reliability were assessed through CFA, AVE, CR, and HTMT, while model fit was evaluated using CFI, TLI, RMSEA, and SRMR. The findings reveal that organizational justice (β = 0.62, p < 0.01), cultural sensitivity (β = 0.48, p < 0.05), and information transparency (β = 0.55, p < 0.01) each have a significant positive effect on positive work attitudes. The moderation analysis shows that stigma perception weakens the influence of organizational justice and cultural sensitivity yet strengthens the effect of information transparency. Descriptive results further indicate that although stigma remains a substantial barrier, respondents still demonstrate generally high levels of positive work attitudes.
Co-Authors Ferry Hidayat Hoki, Leony Michael Michael Novranda Surbakti, Michael Robin Robin, Robin