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All Journal Journal of Community Engagement Research for Sustainability
Isjoni, Muhammad Yogi Ryantama
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Humanities Electrical & Electronics Engineering Energy Environmental Science Nursing Public Health Other

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Pemasaran Digital Jadi Kunci Peningkatan Penjualan Produk Kue Bangkit di Kelurahan Air Dingin Hermita, Neni; Putra, Zetra Hainul; Alpusari, Mahmud; Alim, Jesi Alexander; Joleha, Joleha; Dahnilsyah, Dahnilsyah; Isjoni, Muhammad Yogi Ryantama; Rukaniya, Nurzilawati; Lubis, Nadhira Fahrani; Saputra, Rudi; Putri, Dwika Hanifah; Septiani, Ayu; Guisandro, Johannes; Aslamiah, Aslamiah; Waruwu, Riama; Afifi, Azza Ayu; Sihombing, Syeba Sekarini
Journal of Community Engagement Research for Sustainability Vol. 2 No. 5 (2022): September
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/cers.2.5.227-234

Abstract

Communities in the Air Dingin, Pekanbaru City, have a variety of sources of livelihood, and one of them is home-based businesses or micro, small, and medium enterprises (MSMEs) engaged in various sectors, both services, and products. However, many of these businesses have not developed optimally, especially in terms of promotion and sales. This is supported by the low level of technology literacy among business owners so that digital promotion and sales are not carried out optimally. Seeing this, Riau University students who are members of the Abdimas Integrated Kukerta (real work course) 2022 team carried out real work course to the people of the Air Dingin village to disseminate digital marketing channels to increase the creative economic potential of the Air Dingin village. The Kukerta team also assists to increase promotion and sales by designing product packaging and various important components that are included, as well as creating product sales accounts on various digital marketing channels such as Instagram, Facebook, and Whatsapp. In addition to improving the regional creative economy, this activity is also expected to introduce regional potential.
Pemberdayaan Masyarakat dalam Pengembangan Industri Rumah Tangga Buntea di Kelurahan Air Dingin Hermita, Neni; Putra, Zetra Hainul; Alpusari, Mahmud; Alim, Jesi Alexander; Joleha, Joleha; Dahnilsyah, Dahnilsyah; Isjoni, Muhammad Yogi Ryantama; Gaurifa, Debi F Putra; Ningsih, Septiara; Anggraini, Fadhila; Diva, Nisrina Nazhifah; Tussa’diah, Halimah; Wahab, Abdul; Agustian, Fadhlan Hatta; Iskandar, Dina Nur; Syarah, Amalia; Agustin, Agustin
Journal of Community Engagement Research for Sustainability Vol. 2 No. 5 (2022): September
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/cers.2.5.245-252

Abstract

The Riau University student community service team empowers the community by developing products that can be used as souvenirs of cold water. Cold water itself is a village located in Pekanbaru. The purpose of this community empowerment is to develop the potential of the cold water community, increase community income, and is expected to open up job opportunities for the surrounding community. In addition, the community service team also informs business actors to provide appropriate packaging, starting from packaging and product design. This is so that the product can compete with existing commodities. With an attractive packaging supported by a contemporary design, it will be the main attraction but it can also add to the selling value of a product. Of course, this is also accompanied by marketing through social networks such as Facebook, Instagram, and Whatsapp.
Co-Authors Abdul Wahab Afifi, Azza Ayu Agustian, Fadhlan Hatta Agustin Agustin Anggraini, Fadhila Aslamiah Aslamiah Ayu Septiani, Ayu Dahnilsyah, Dahnilsyah Diva, Nisrina Nazhifah Gaurifa, Debi F Putra Guisandro, Johannes Iskandar, Dina Nur Jesi Alexander Alim Joleha, Joleha Lubis, Nadhira Fahrani Mahmud Alpusari Neni Hermita Ningsih, Septiara Putri, Dwika Hanifah Rukaniya, Nurzilawati Saputra, Rudi Sihombing, Syeba Sekarini Syarah, Amalia Tussa’diah, Halimah Waruwu, Riama Zetra Hainul Putra