Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal International Journal of Environmental, Sustainability, and Social Science Enrichment: Journal of Multidisciplinary Research and Development
MULYASANTOSA, Nandang
Unknown Affiliation
Humanities Economics, Econometrics & Finance Engineering Environmental Science Health Professions Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Deviation of Communication Ethics in Hospitals During the Covid 19 Pandemic Period March 2020 to January 2021 (Case Study at Menteng Mitra Afia Hospital) RINALDI, Enrico Adhitya; LILIWERI, Alo; DUA, Mikhael; MULYASANTOSA, Nandang
International Journal of Environmental, Sustainability, and Social Science Vol. 4 No. 4 (2023): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v4i4.743

Abstract

This study aims to analyze the Deviation of Communication Ethics seen from Medical Action Management Response and Communication Contravention. In this study, data was collected through an interview method with 10 health workers at Menteng Mitra Afia Hospital and 1 external resource person. The problem in this research is "Ethical Deviation and crisis communication at Menteng Mitra Afia Hospital in Central Jakarta in handling the crisis due to the Covid-19 outbreak which requires speed of action but is highly dependent on the government so that it can become a guide in the future". In this study, data were collected through an interview method with 10 health workers at Menteng Mitra Afia Hospital and 1 external resource person using the Research Paradigm to find out various medical actions in crisis situations, forms or types of ethical deviations, examine management responses and formulate policy models. Then analyze the data obtained in the form of Inductive Analysis, this analysis uses qualitative research methods, induction and case studies. Where one research begins with specific observations and measurements. By starting to detect patterns and regularities,formulate some tentative hypotheses that we can explore and finally develop some conclusions or general theories and concepts. The results of this study are that there are problems with the availability of facilities and infrastructure that have the potential to affect deviations in communication ethics, communication problems originating from human resources, doctors and health workers, and problems with deviations from the service system that have the potential to affect communication ethics
Musica Studio's Corporate Communication Strategy In The Digital Era (Case Study On Musica Studio's Managing Noah's Band Existence) Fatmawati, Yeni; Wahid, Umaimah; Sigit, Ridzki Rinanto; Ariyani, Nafiah; Mulyasantosa, Nandang
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 9 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i9.577

Abstract

This study analyzes Musica Studio's corporate communication strategy in maintaining Noah's existence in the digital era by using the post-positivism paradigm, qualitative approach, and case study methods. The results of the study show that digital transformation encourages Musica Studio's to integrate communication strategies, crisis management, and digital marketing through the Omni Marketing 12C framework. This approach puts the community at the center of segmentation and target markets, strengthens Noah's positioning and differentiation through consistency of brand identity and narrative, and creates new value based on collaboration and digital experiences. The implementation of digital marketing through websites, social media, streaming services, and virtual concerts allows for strengthening relationships with audiences and optimizing new revenue models. In addition, co-creation, communal activation, and conversational promotion form a participatory and adaptive communication ecosystem. Overall, Musica Studio's strategy shows that brand sustainability and crisis management effectiveness in the modern music industry depend on the integration of technology, community, and collaboration as the foundation of corporate communication in the digital age.
Co-Authors Bachtiar, Alfan Fatmawati, Yeni Liliweri, Alo Mikhael Dua, Mikhael Nafiah Ariyani, Nafiah Rinaldi, Enrico Adhitya Ronda, Andi Mirza Sigit, Ridzki Rinanto Umaimah Wahid