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All Journal Jurnal Pendidikan Indonesia International Journal of Demos Jurnal Pengabdian Nasional (JPN) Indonesia
Fatmawati, Yeni
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Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Textbook "Writing Persuasion Text" for Grade VIII Students in Junior High School Fatmawati, Yeni; Purnomo, Mulyadi Eko; Suhendi, Didi
Jurnal Pendidikan Indonesia Vol 11, No 1 (2022)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jpi-undiksha.v11i1.23413

Abstract

This study aims to describe the needs of teachers and students, design a textbook for writing persuasion texts, the results of expert validation and determine the potential effects of textbooks on writing persuasion texts. This research method uses the Jolly and Bolitho and Tesmer development model. The stages of this development are identification of the need for textbooks, exploration of the need for textbooks, realization of contextual textbooks, realization of pedagogical textbooks, producing textbooks, expert validation, revision and field trials. The expert validation assessment obtained results 4.2 from content eligibility, 4.5 from language, 3.4 from presentation and 4.6 from graphics and were declared very valid. The results of the field test through the paired simple test showed the value of writing persuasion text on the theme of education, namely -17.038 significance (2-tailed) of 0.00. The value of writing persuasion text on the health theme is -31.92, a significance (2-tailed) of 0.00. The value of writing persuasion text on the theme of advertising / advertising is -23.385 significance (2-tailed) of 0.00. It is concluded that there is a significant difference between the values before and after using this developed textbook.
Pengembangan Kreativitas Anak Sekolah Dasar melalui Program Seni dan Kerajinan Tangan di MI Miftahul Ulum Wardhono, Adhitya; Qori’ah, Ciplis Gema; Nasir, M Abd; Ubaidillah, Mohammad; Rafa, Muhammad; Sultonia, Ivone; Arinanta, Arya; Fauziah, Rafika; Fatmawati, Yeni; Puspito, Agung Nugroho; Prakoso, Bhim
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 5 No. 3 (2024): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v5i3.1035

Abstract

This social project aims to enhance the creativity of elementary school students at MI Miftahul Ulum through a program focused on arts and crafts. The program is designed not only to stimulate students' interests and talents but also to provide opportunities for them to explore their potential and create artistic and craft works that are relevant and applicable in their daily lives. This community service activity was conducted at MI Miftahul Ulum, located at Jl. Tlogo Wetan, Antirogo, Kec. Sumbersari, Kabupaten Jember, involving 30 students from the 2nd and 3rd grades. The method employed in this activity was a conventional approach, which combined direct practice with discussion sessions to enhance students' understanding and skills. The results indicate that the students participated enthusiastically and exhibited positive expressions, which supported the optimal development of their creativity. This outcome was influenced by the positive atmosphere and conducive learning environment, allowing students to be more open in expressing their creative ideas.
Improving Student Learning Outcomes Through Innovative Textbooks In Writing Persuasive Texts Fatmawati, Yeni; Purnomo, Mulyadi Eko; Suhendi, Didi
Jurnal Pendidikan Indonesia Vol 11 No 1 (2022)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (333.196 KB) | DOI: 10.23887/jpi-undiksha.v11i1.23413

Abstract

The ability to write persuasive texts is a skill that is not easy to master. The low level of students' understanding and memory of the material taught orally and in writing. In addition, the lack of learning resources is also an obstacle for students in learning. This study aims to develop a persuasive text writing book and analyze the potential effects of a persuasive text writing book. This research method uses the Jolly and Bolitho and Tesmer development model. This research is research and development research. Methods This research adapts the Jolly and Bolitho development and Tessmer development models. Data collection techniques used three techniques, questionnaire techniques, interviews, and tests. The data collection instrument is a questionnaire. The technique used to analyze the data is descriptive qualitative analysis quantitative and inferential statistics. The study results, the expert validation assessment, obtained very good results from content, language, presentation, and graphics feasibility. The field test results through the paired simple test showed a significant difference between the scores before and after using this developed textbook. It was concluded that writing persuasive textbooks could make it easier for students to understand writing to improve student learning outcomes.
Strategi Marketing Communication Brand Startup “Jujung” dalam Meningkatkan Awareness Fatmawati, Yeni; Ariyani, Nafiah
International Journal of Demos (IJD) Volume 5 Issue 1 (2023)
Publisher : HK-Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/ijd.v5i1.388

Abstract

AbstractJujung is a new brand in the Triple Play telecommunications industry (Internet, IPTV, Telephony) that focuses on customers in the residential segment. Jujung has an unfamiliar name in the internet industry and has limited marketing area coverage, but Jujung's service sales figures are quite good, Jujung's subscribers currently have nearly 40,000 subscribers. Jujung competes with other big brands such as Indihome, Biznet, First Media, Oxygen, Xl Home, etc. This study aims to find out how Jujung's marketing communication strategy increases brand awareness in the midst of competitive competition. This research is interpretive qualitative (interpretive) with the case study method. The results of this study are that Jujung has carried out a marketing communication strategy starting from re-branding from Jujungnet to Jujung, changing the logo, brand identity to make it look more attractive, creating unique selling points, positioning and communication for marketing communication plans. Jujung made improvements to the Website and Social Media before carrying out the campaign. Digital media (Google Ads) and social media (Instagram & Facebook Ads) are the main media for campaign activities with a segmentation approach according to Jujung's service area coverage. Jujung also carries out outdoor branding activities by placing billboards, billboards, banners, and exhibition activities (Open Booth) which are also segmented and collaborating with the mass media and related communities in the form of sponsorships and special events.Keywords: Jujung, Triple Play, Brand Awareness, Marketing Communication, Digital Marketing. AbstrakJujung adalah brand baru di industri telekomunikasi Triple Play (Internet, IPTV, Telephony) yang berfokus pada pelanggan di segmen perumahan. Jujung memiliki nama yang tidak familiar di industri per-internetan dan memiliki keterbatasan cakupan area pemasaran, namun angka penjualan layanan Jujung sangat baik, pelanggan Jujung saat ini telah hampir 40.000. Jujung berkompetisi dengan brand besar lainnya seperti Indihome, Biznet, First Media, Oxygen, Xl Home, dsb. Penelitian ini bertujuan untuk mengetahui bagaimana strategi marketing communication Jujung dalam meningkatkan brand awareness di tengah persaingan yang kompetitif. Penelitian ini bersifat interpretif kualitatif (pemaknaan) dengan metode studi kasus. Hasil dari penelitian ini adalah Jujung melakukan strategi komunikasi pemasaran mulai dari melakukan re-branding dari Jujungnet ke Jujung, mengubah logo, brand identity agar terlihat lebih menarik, membuat unique selling point, positioning dan communication untuk rencana komunikasi pemasaran. Jujung melakukan improvement pada Website dan Social Media sebelum melakukan campaign. Media digital (Google Ads) dan media sosial (Instagram & Facebook Ads) menjadi media utama kegiatan campaign dengan pendekatan segmentasi sesuai cakupan area layanan Jujung.  Jujung juga melakukan kegiatan outdoor branding dengan penempatan Billboard, Baliho, Spanduk, dan aktivitias exhibition (Open Booth) yang juga bersifat segmented dan menjalin kerjasama dengan media massa dan komunitas terkait dalam bentuk sponsorship dan special event.Keywords: Jujung, Triple Play, Brand Awareness, Komunikasi Pemasaran, Digital Marketing
Co-Authors Adhitya Wardhono Arinanta, Arya Didi Suhendi, Didi Fauziah, Rafika Mulyadi Eko Purnomo, Mulyadi Eko Nafiah Ariyani, Nafiah Nasir, M Abd Prakoso, Bhim Puspito, Agung Nugroho Qori’ah, Ciplis Gema Rafa, Muhammad Sultonia, Ivone Ubaidillah, Mohammad