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All Journal Jurnal Sosial Ekonomi Pertanian CEMARA Habitat Agro Ekonomi JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Agribest CARADDE: Jurnal Pengabdian Kepada Masyarakat Jurnal Hexagro JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) Viabel : Jurnal Ilmiah Ilmu-Ilmu Pertanian Agriecobis : Journal of Agricultural Socioeconomics and Business
Livia Windiana
Universitas Muhammadiyah Malang
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Kepuasan Kerja Karyawan di Unit Usaha Milik Kampus Livia Windiana; Anas Ta'in; Istis Baroh
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 3 No. 2 (2020): Oktober
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.Vol3.No2.87-92

Abstract

Kepuasaan kerja karyawan dapat diartikan sebagai cara pandang/ sikap emosional karyawan baik yang menyenangkan atau tidak menyenangkan pada pekerjaan mereka. Tujuan penelitian ini adalah mengetahui bagaimana tingkat kepuasaan kerja karyawan di Unit Usaha Fakultas Pertanian Peternakan Universitas Muhammadiyah Malang. Penelitian ini menggunakan metode penelitian survei dengan jenis penelitian deskriptif. Pengumpulan data dengan cara interview, dokumentasi dan kuisioner. Analisis yang digunakan adalah tabel distribusi frekuensi relatif, dengan jumlah sampel 35 karyawan. secara umum kepuasan kerja karyawan diukur melalui 40 indikator yang menyakut kepuasan kerja terhadap: gaji, promosi, atasan, rekan kerja dan pekerjaan itu sendiri. Hasil penelitian menunjukkan tingkat kepuasan sedang, dan terdapat penyebaran skor kepuasan kerja dengan deviasi yang tinggi. Dari rentang skor tiap responden 40 – 200, diperoleh nilai skor minimal 115, skor maximal 188, rata-rata skor 148,6 dan standar deviasi 13,829.
Kontribusi Usaha Tani Bunga Krisan Potong Terhadap Pendapatan Petani Di Desa Sidomulyo Kota Batu Jawa Timur Livia Windiana; Dilan Artha
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 1 No. 1 (2018): Maret
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.Vol1.No1.32-45

Abstract

Florikultura adalah salah satu tanaman hortikultura yang berkembang pesat di Indonesia. Bunga krisan merupakan salah satu jenis florikultura yang prospektif karena memiliki nilai ekonomi relatif tinggi dan menjadi salah satu jenis bunga potong dengan jumlah produksi terbesar di Indonesia. Tujuan penelitian: mengetahui pendapatan usahatani krisan potong di Desa Sidomulyo, mengetahui kontribusi pendapatan usahatani bunga krisan potong terhadap pendapatan rumah tangga petani. Penelitian ini menggunakan pendekatan kualitatif dan kuanttitatif dan metode survey. Penelitian ini menggunakan analisis pendapatan dan analisis kontribusi pendapatan. Hasil penelitian menunjukkan rata – rata pendapatan dari usahatani krisan adalah Rp 67.885.420 / musim, usahatani non krisan Rp 9.423.492 / musim dan non usahatani Rp 14.311.593 / musim. Nilai kontribusi pendapatan usahatani krisan potong terhadap pendapatan rumah tangga petani 74%, usahatani non krisan 10% dan non usahatani 16%. Data tersebut menunjukkan usahatani krisan memberi kontribusi terbesar terhadap pendapatan rumah tangga. Petani mengaplikasikan budidaya pertanian semi organik untuk pertanian berkelanjutan dan menghasilkan produk dengan kualitas bagus, terbukti hasil panen 65% - 85% dari keseluruhan tanaman. Pemasaran krisan sampai saat ini hanya pasar lokal, sehingga dibutuhkan pengembangan pemasaran. Petani melakukan 3 skema pemasaran yaitu saluran distribusi langsung, saluran dua pemasaran dan saluran tiga pemasaran. Petani memperoleh tambahan pendapatan dari memberi nilai tambah terhadap bunga krisan seperti dekorasi pesta, rangkaian bunga tangan dan agrowisata. 
STRATEGI DIGITAL MARKETING TOKO BUAH DI KOTA MALANG (Digital Marketing Strategy Fruit Shop in Malang City) RAHMAT MUDZAKIR HUSAYN; LIVIA WINDIANA; ARY BAKHTIAR
JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) JAKP, Volume 5, Nomor 2, Oktober 2022
Publisher : Universitas Mulawarman (University of Mulawarman)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35941/jakp.5.2.2022.8458.112-118

Abstract

Digital marketing is an alternative strategy in product marketing to make it easier for business actors to monitor and provide for the needs and desires of potential consumers. The purpose of this study is to analyze the internal factors that are the strengths and weaknesses of fruit shops in the city of Malang, analyze the external factors of fruit shops in the city of Malang, and analyze digital marketing strategies that can be carried out by fruit shops in the city of Malang. The data analysis method uses SWOT analysis to analyze internal factors (strengths and weaknesses) and external factors (opportunities and threats) that affect the digital marketing strategy of fruit shops in Malang City. The digital marketing strategy is in quadrant one, which is offensive, with the coordinates of point x being the coordinates of the IFAS strategy with the coordinates of 0.651, while the coordinates of point y are the coordinates of the EFAS strategy with the coordinates of 0.401, which are strategies that utilize internal strengths and external opportunities. The recommended alternatives include: Increasing interesting social media content ideas for wider promotion of online fruit shops.
Analisis Prilaku Ibu Rumah Tangga di Perkotaan Terhadap Pemanfaatan Teknologi Aquavertikulture Inovasi Pengembangan Budidaya Pertanian dan Perikanan pada Lahan Sempit Dani, Erfan; Windiana, Livia; Ocvanny, Nur
Viabel : Jurnal Ilmiah Ilmu-Ilmu Pertanian Vol 12 No 2 (2018): November 2018
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (501.998 KB) | DOI: 10.35457/viabel.v12i2.494

Abstract

Urban is the destination and center of all community activities. According to Harahap,(2013) states that each population has a significant increase and population growth.Communities living in cities are highly demanded to have high productivity in order tocompete and meet their individual needs. But it cannot be denied that there are some urbancommunities who are not able to compete with the population. The profession of ahousewife in one example is a society that is not competitive and unproductive. Based onnational socio-economic survey data from the Central Bureau of Statistics (2004) statedthat most mothers in cities from 40 years who have children are 63.3% of households and29.6% of them are career women. This is because being a housewife in a city depends moreon the husband's income. Lately in Indonesia there has been considerable economicupheaval in various sectors that have enabled an increase in various needs in variousregions of Indonesia. This condition requires housewives to play the brain to supportfamily needs. Aquaverticuture insulation of agricultural development and efforts inincreasing productive business of housewives is a solution that can be offered insupporting the economy, this implementation program will be implemented in thecommunity of housewives in urban areas, while the areas to be piloted in this program arethe Circle of Friends Dahlia and Gardania at Sulfate Gardens Housing, PandanwangiVillage, Blimbing, Malang City.
ANALISIS KEBERHASILAN PROGRAM PENDAMPINGAN PENGEMBANGAN PRODUK UMM BAKERY METODE FROZEN DAN SOURDOUGH SEBAGAI UPAYA MENINGKATKAN UMUR SIMPAN DAN EFISIENSI PRODUKSI ROTI DI UMM BAKERY Putri, Desiana Nuriza; Windiana, Livia; Mardhiyah, Nadia
Viabel : Jurnal Ilmiah Ilmu-Ilmu Pertanian Vol 13 No 2 (2019): Nopember 2019
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (681.697 KB) | DOI: 10.35457/viabel.v13i2.769

Abstract

The development of the era changed the lifestyle and tastes of people to food, one of which bread that has now become food processed that often consumed by society. Increasing public interest in the consumption of bread leads to increased interest in business in the field of bakery. UMM Bakery as one of the business units in the field of bread and cake production commits the manufacture of its products do not use chemical preservatives. The use of chemical preservatives is what causes UMM Bakery products have a shelf life that is not long. Abundant orders also cause a lack of efficiency of human resources due to the swelling of the production costs of the cost of energy added. UMM Bakery Product Development Program in the form of dough making type sourdough and Frozendough become the right alternative to be applied. Sourdough can be a solution to overcome the use of commercial yeast into natural yeast that can later increase the shelf life and create a distinctive flavor of the product. Frozen dough method is also appropriately applied to increase energy efficiency in bread production to avoid swelling of production costs and maintain the quality of the product remains good.
AQUAPONIK SOLUSI URBAN FARMING : AQUAPONIK SOLUSI URBAN FARMING DI PERUM PANDANWANGI GREEN MALANG livia windiana; Nuriza Putri, Desiana; Amalia, Dina; Melliana Rahmah, Annisa'
Viabel : Jurnal Ilmiah Ilmu-Ilmu Pertanian Vol 15 No 2 (2021): November 2021
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/viabel.v15i2.1635

Abstract

Urban farming is one of the strategies that can shape family food security in urban areas. The aquaponic system is one of the urban farming activities. Small-scale aquaponics can be used for household scale. Maximum care is needed in aquaponic cultivation so that the growth and yield of vegetables and fish are good. Aquaponic can be an IRT solution that does not manage daily food expenditure by getting fish and vegetable crops that are harvested per day. The purpose of this community service is to: (1) analyze the frequency of household vegetable consumption, (2) analyze household income (savings) from the application of aquaponics. This study uses a qualitative approach and survey methods and uses income analysis. The results showed: (1) There was an increase in the frequency of eating vegetables in respondents by 9.5%. Before the socialization, the frequency of eating vegetables for households was 90.5%, while after the activity was carried out, the frequency of eating vegetables was 100%. Respondents consume vegetables every day so that they have fulfilled the minimum amount of vegetable and fruit consumption per household member is three portions of fruit and two portions of vegetables or vice versa every day (2) Household food income or saving by applying aquaculture is Rp. 126.000/month obtained from the harvest of vegetables and catfish.
Penerapan green product dan green packagaing sebagai strategi pemasaran di era digital Loka, Qinnara Pratita; wahdaniati, Nurwahdaniati; masmutia, usman affandi; Sari, Ayu Monica; Windiana, Livia; Mazwan, M. Zul
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 7 No. 2 (2023)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2023.007.02.31

Abstract

Pandemi Covid-19 membawa dampak perubahan pada berbagai hal, yang paling terlihat adalah pola hidup atau kebiasaan manusia. Masyarakat membatasi aktivitas di luar rumah, ketika keluar rumah harus sesuai dengan prokes supaya tidak tertular virus tersebut. Sehingga, mereka lebih banyak melakukan aktivitas apapun di dalam rumah, termasuk kebiasaan berbelanja. Belanja secara online menjadi pilihan karena dirasa lebih aman, tidak banyak berinteraksi dengan pihak lain. Masyarakat juga banyak menciptakan kegiatan yang menyenangkan agar tidak bosan berada di dalam rumah, salah satu kegiatan yang dipilih adalah bercocok tanam atau berkebun. Tanaman paling diminati adalah tanaman hias, yang membawa dampak harga tanaman hias melambung tinggi. Dalam mendukung daya beli masyarakat secara online, maka produsen tanaman juga harus mengubah strategi pemasarannya dengan menggunakan digital marketing. Maka diperlukan cara pengemasan yang tidak merusak tanaman tersebut, sehingga diperlukan bahan  pembungkus yang berlapis dengan spesifikasi tertentu seperti plastik. Bahan pembungkus ini meninbulkan bertumpuknya sampah yang berakibat pada pencemaran lingkungan. Dalam rangka meminimalkan dampak pencemaran lingkungan tersebut, maka produsen tanaman hias perlu menerapkan green product dan green packaging sebagai strategi pemasaran digital. Tujuan dari penelitian ini untuk mengetahui respon konsumen terhadap penerapan green product dan green packaging sebagai strategi pemasaran digital khususnya penjualan tanaman hias dan untuk mengetahui pengaruh terhadap peningkatan penjualannya.  Sampel penelitian berjumlah 60 responden dengan teknik analisis data yaitu analisis kualitatif menggunakan Partical Least Square (PLS). Hasil penelitian menunjukkan pengaruh yang positif terhadap penerapan green product dan green packaging, namun tidak signifikan. Hal tersebut dikarenakan responden menjawab setuju pada variabel green product, green packaging, place, dan price, namun belum diikuti pembelian selanjutnya oleh konsumen.
Green Marketing Attributes of Coffee Shops, Purchasing Interests, Lifestyles: What Really Affects Consumer Satisfaction? Mazwan, M. Zul; Windiana, Livia; Mahdalena, Gigin; Widyastuti, Dyah Erni
Agro Ekonomi Vol 34, No 2 (2023): DECEMBER 2023
Publisher : Department of Agricultural Socio-Economics Faculty of Agriculture Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/ae.82199

Abstract

Green marketing strategies continue to grow as public awareness of environmental issues increases. Green marketing is applied to the marketing of environmentally friendly products including packaging and labeling with environmentally friendly standards. This study aims to learn the impact of green marketing strategies on purchasing interests and consumer satisfaction with coffee drinks in Malang, Indonesia. This study also explores the role of lifestyle in mediating the effect of green marketing on purchasing interest and consumer satisfaction. The sample is determined using the accidental sampling method with a sample size of 100 customers of Starbucks in Malang, Indonesia. The analytical method used is PLS (Partial Least Square). The findings show that green marketing strategies positively and significantly influence lifestyle, purchasing interest, and consumer satisfaction. The mediation variable (lifestyle) also positively and significantly influences purchasing interest and consumer satisfaction. Better green marketing strategy used will impact on how the community behaving in a healthy lifestyle, undoubtedly affecting the increase in buying interest and consumer satisfaction.
Co-Authors Anas Ta'in Anas Tain Ary Bakhtiar Dani, Erfan Dendy Khresna Bayu Desiana Nuriza Putri Dilan Artha Dina Amalia Dyah Erni Widyastuti Erfan Dani Septia Fauzan, Ridwan Ahmad Gumoyo Mumpuni Ningsih Indriani Indriani Istis Baroh Jabal Tarik Ibrahim Loka, Qinnara Pratita M. Zul Mazwan Mahdalena, Gigin Mardhiyah, Nadia masmutia, usman affandi Melliana Rahmah, Annisa' Mita Afista Muchamad Arifiyan Suseno Mukarromah, Zahrotul Nadia Mardhiyah Nur Ocvanny Amir Ocvanny, Nur Pramudiastuti, Lia Nita Rahayu Relawati Rahmat Mudzakir Husayn Ridwan Ahmad Fauzan Sari, Ayu Monica wahdaniati, Nurwahdaniati