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All Journal Rekam : Jurnal, Fotografi, Televisi Animasi AJMC (Asian Journal of Media and Communication) Communications Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Nivedana : Jurnal Komunikasi dan Bahasa Connected: Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Andalan Room of Civil Society Development Priviet Social Sciences Journal AJMC (Asian Journal of Media and Communication) Jurnal Mahasiswa Komunikasi Cantrik Taawun: Jurnal Pengabdian kepada Masyarakat Room of Civil Social Development
Aprilia, Monika Pretty
Prodi Ilmu Komunikasi, Fakultas Ekonomi Dan Sosial, Universitas Amikom Yogyakarta
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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The Enhancing Students’ Personal Branding through Public Speaking and Digital Marketing Training at SMK Muhammadiyah 2 Yogyakarta: Meningkatkan Personal Branding Siswa melalui Pelatihan Public Speaking dan Digital Marketing di SMK Muhammadiyah 2 Yogyakarta Pudrianisa, Sheila Lestari Giza; Erlistyarini, Yulinda; Aprilia, Monika Pretty; Cahyaningrum, Windy Oktavia Nur; Putrama, Wilhelmus Feliksitus Sea; Muninggar, Bribta Nanik
Room of Civil Society Development Vol. 5 No. 2 (2026): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.911

Abstract

Vocational high school students are expected to possess not only technical competencies but also communication skills, digital literacy, and the ability to build professional self-presentation in the digital era. However, students at SMK Muhammadiyah 2 Yogyakarta still faced limitations in public speaking, digital marketing literacy, and the productive use of social media for personal branding. This community service program aims to improve students’ public speaking skills, digital marketing understanding, and personal branding awareness. The program involved 33 students from grades X and XI and was implemented through observation, interactive workshops, practice, simulation, and evaluation using pre-test and post-test instruments. The evaluation consisted of 14 questions, covering seven items on digital marketing and seven items on public speaking. The results showed that the training improved students’ understanding across several indicators, particularly in digital marketing objectives, digital marketing actors, and public speaking concepts, as reflected in the pre-test and post-test evaluation. The program indicates that integrating public speaking and digital marketing training can support students’ personal branding and enhance their readiness to compete in the digital workforce.
Co-Authors Afda, Muchammad Chulailul Anggraeny, Intan Arselly Dwi Cahyani Arselly Dwi Cahyani Astria, Kadek Kiki Cahyaningrum, Windy Oktavia Nur Damastuti, Riski Erlistyarini, Yulinda Kadek Kiki Astria Kartika Sari Yudaninggar Muninggar, Bribta Nanik Oktaviani, Riski Putri Olivia Andita Oktaviana Olivia Andita Oktaviana Pudrianisa, Sheila Lestari Giza Puspitasari, Ita Putrama, Wilhelmus Feliksitus Sea Rina Nurfiana Riski Putri Oktaviani Rivga Agusta Stella Angelina Yulinda Erlistyarini