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Journal : Global Education Journal

Generation Z’s Perception of Political Memes in the Context of Digital Media Literacy Education Khaz, Fitra Hadi; Putri, Gessya Aprilia Syahrika; Maharani, Nabilla; Rahmayanti, Salsabila; Utomo, Riski Hariadi
Global Education Journal Vol. 3 No. 3 (2025): Global Education Journal (GEJ)
Publisher : Civiliza Publishing, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/gej.1235

Abstract

Rapid technological developments have made human life much more practical and easier. One such technology is social media. Political memes are increasingly dominant on social media and have become a tool for the rapid and easily accepted dissemination of political messages. The purpose of this study is to examine how Generation Z views political memes as a propaganda instrument in the 2024 General Election. This study used a literature review method with both a literature review and content analysis. Data analysis was conducted descriptively and interpretively by integrating Robert M. Entman's framing theory and Chong and Druckman's framing theory. The findings indicate that Gen Z views political memes as an engaging and creative communication medium but are also aware of the risks of information manipulation within them. Political memes are considered effective in increasing political attention and engagement, but their impact depends on an individual's level of digital literacy.
The Influence of Hoaxes on Voter Participation from a Civic Education Perspective in Indonesia Khaz, Fitra Hadi; Arsyika, Nadhra; Habibi, Jefri Nur; Sari, Indah Jelita; Effendi, Frya Destra
Global Education Journal Vol. 3 No. 3 (2025): Global Education Journal (GEJ)
Publisher : Civiliza Publishing, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/gej.v3i3.1242

Abstract

The development of information technology and the dominance of social media in public life have changed the patterns of dissemination and consumption of political information, while simultaneously increasing the intensity of the spread of hoaxes. This phenomenon has the potential to influence public perceptions, attitudes, and political participation in elections. This study aims to examine the influence of the spread of hoaxes on voter participation in elections in Indonesia, both in terms of turnout and the quality of political participation. The research method used is qualitative with a descriptive analytical approach through a library study of relevant literature, institutional reports, and scientific journals. The research analysis utilizes Agenda Setting Theory to explain the role of the media, particularly social media, in shaping issues deemed important by the public. The results show that social media, particularly Facebook and WhatsApp, have become primary loci for the spread of political hoaxes due to their gatekeeper-free nature, virality-based nature, and the support of algorithms that amplify polarization and echo chambers. Therefore, strengthening digital literacy, political education, and fact-checking practices are essential prerequisites for maintaining the quality of voter participation and the sustainability of democracy in Indonesia.