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All Journal Socio-Economic and Humanistic Aspects for Township and Industry
Derma Seprianti
Unknown Affiliation
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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Psychometric Evaluation of an Islamic Crisis Communication Scale During the COVID-19 Pandemic Derma Seprianti; Desi Firmasari; Dedy Novriadi; Lety febriana; N. Baskautshar
Socio-Economic and Humanistic Aspects for Township and Industry Vol. 1 No. 4 (2023): Socio-Economic and Humanistic Aspects for Township and Industry
Publisher : Tinta Emas Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59535/sehati.v1i4.586

Abstract

This study aimed to develop and psychometrically evaluate an instrument to measure three key constructs in religious crisis communication during the COVID-19 pandemic: communication style, message credibility, and public trust in Islamic religious leaders (ulama). Using a quantitative approach, data were collected through a closed-ended questionnaire from a purposive sample of 180 respondents. The instrument was designed to capture three dimensions of communication style (authoritative–directive, empathetic–collaborative, analytical–integrative), three dimensions of message credibility (expertise, trustworthiness, goodwill), and overall public trust. Item validity was examined using item–total correlations, and all items exceeded the minimum r-table threshold, indicating that each item adequately represented its intended construct. Reliability was assessed using Cronbach’s Alpha for each variable, and the coefficients obtained fell within the acceptable range for social science research, demonstrating satisfactory internal consistency. As such, the instrument can be considered both valid and reliable for use in subsequent empirical studies. The primary contribution of this research is methodological: it provides a preliminary, psychometrically tested measurement tool for examining faith-based crisis communication in Muslim contexts. Future research is encouraged to employ this instrument to test structural relationships among communication style, message credibility, public trust, and related behavioral outcomes.
Digital Sermons and Youth Engagement: Measuring the Effectiveness of Islamic Preaching on TikTok Derma Seprianti; Tri Handoyo; Desi Firmasari; Eti Efrina; N. Baskautshar
Socio-Economic and Humanistic Aspects for Township and Industry Vol. 2 No. 4 (2024): Socio-Economic and Humanistic Aspects for Township and Industry
Publisher : Tinta Emas Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59535/sehati.v2i4.591

Abstract

This study quantitatively examines the effectiveness of Islamic preaching (dakwah) content on TikTok in fostering youth engagement and religious behavioral intentions. Grounded in the Heuristic-Systematic Model and Source Credibility Theory, the research investigates how message quality, preacher credibility, and content interactivity influence behavioral engagement and subsequent religious intentions. Data from 450 young Indonesian TikTok users were analyzed using Structural Equation Modeling (SEM). The results identify preacher credibility as the strongest predictor of behavioral engagement (β = 0.41, p < 0.001), followed by message quality (β = 0.32, p < 0.001) and content interactivity (β = 0.28, p < 0.001). Behavioral engagement significantly influences religious intentions (β = 0.53, p < 0.001) and acts as a significant partial mediator, translating the effects of independent variables into religious behavioral intentions. These findings underscore the pivotal role of source credibility and active audience participation in digital religious persuasion, offering practical insights for religious communicators to design effective digital preaching strategies on short-form video platforms. The study contributes to digital religion literature by validating the complementary nature of heuristic and systematic processing in religious content evaluation on social media.
Co-Authors Dedy Novriadi Desi Firmasari Eti Efrina Lety Febriana N. Baskautshar Tri Handoyo