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All Journal JOISCOM (Journal Of Islamic Communications) Socio-Economic and Humanistic Aspects for Township and Industry Journal of Communication and Social Sciences Media for Empowerment, Mobilization, and Innovation in Research & Community
Eti Efrina
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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Relevansi Metode Dakwah Hamka dan Implementasinya di Indonesia Ulfa, Fadillah; Eti Efrina
Journal of Communication and Social Sciences Vol. 2 No. 1 (2024): Journal of Communication and Social Sciences
Publisher : CV. Doki Course and Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61994/jcss.v2i1.604

Abstract

Penelitian ini mengeksplorasi efektivitas metode dakwah yang diusulkan oleh Buya Hamka, seorang ulama dan cendekiawan terkemuka Indonesia, serta relevansinya dalam konteks dakwah di Indonesia saat ini. Hamka, melalui karya-karyanya, menekankan pentingnya pendekatan dakwah yang humanis, inklusif, dan berbasis pengetahuan, yang tidak hanya berfokus pada penyampaian pesan agama tetapi juga pada pemahaman budaya lokal dan kondisi sosial masyarakat. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi literatur, mengkaji karya-karya Hamka seperti “Tafsir Al-Azhar”, buku-buku dakwah, dan artikel-artikel yang memuat pemikirannya. Hasil penelitian menunjukkan bahwa metode dakwah Hamka yang menekankan pendekatan personal dan dialogis masih sangat relevan di era modern, terutama di tengah tantangan globalisasi dan perubahan sosial yang cepat. Implementasi metode ini di berbagai komunitas di Indonesia menunjukkan keberhasilan dalam membangun hubungan yang harmonis antara dai (pendakwah) dan mad'u (umat), meningkatkan penerimaan dan pemahaman terhadap ajaran Islam. 
STRATEGI KOMISI PENYIARAN INDONESIA DAERAH (KPID) PROVINSI BENGKULU DALAM MENSOSIALISASIKAN LITERASI MEDIA UNTUK MEWUJUDKAN PENYIARAN SEHAT selviayana, dea; Eti Efrina
JOISCOM (Journal of Islamic Communication) Vol 5 No 2 (2024): JOISCOM (Journal Of Islamic Communication)
Publisher : Fakultas Agama Islam Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/joiscom.v5i2.7272

Abstract

The Regional Indonesian Broadcasting Commission (KPID) is an independent body established in each province of Indonesia to oversee broadcasting activities. In Bengkulu Province, one of KPID's responsibilities is to educate the public to reduce the negative impacts of broadcasting. Poor-quality broadcasting can hinder human resource development, especially among the youth, creating challenges related to the investment in human resources and its effects. This research aims to examine the communication strategy used by KPID Bengkulu to promote media literacy for fostering healthy broadcasting. The study employs a qualitative descriptive approach, gathering data through observation, interviews, and documentation. The findings reveal that KPID's efforts in media literacy socialization are focused on achieving healthy broadcasting. The commission has created a research team to evaluate the impacts of broadcasting from different media on the community. Socialization efforts regarding media literacy by KPID Bengkulu were carried out through direct involvement in media literacy programs and P3SPS initiatives. Keywords: Communication Strategy, Socialization, Media Literacy, Healthy Broadcasting, Regional Indonesian Broadcasting Commission.
PESAN DAKWAH DALAM PODCAST LOG IN DI CLOSE THE DOOR PADA YOUTUBE DEDDY CORBUZIER Mukhlizar; Hendri Efiadi; Miswanti; Eti Efrina
JOISCOM (Journal of Islamic Communication) Vol 6 No 1 (2025): JOISCOM (Journal Of Islamic Communication)
Publisher : Fakultas Agama Islam Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/joiscom.v6i1.8104

Abstract

Islam is a religion that encourages its followers to always do good deeds that are beneficial to many people and prevent bad deeds that harm themselves and others. With the advancement of science and technology, preaching has become easier for anyone to do through various media. The use of modern communication media must be utilized to convey preaching messages effectively and on target. This study aims to reveal the preaching messages contained in the Podcast Log In at Close The Door on Youtube Deddy Corbuzier episode 21. The theory used in this study is the theory of Endang Saipudin Ashari's preaching message and the theory of content analysis pioneered by Harold D. Lasswell. In this study, the researcher used a descriptive qualitative approach using the content analysis method. Based on the results of the study from the broadcast of episode 21 in the podcast log in at close the door, the researcher found 6 preaching messages which were divided into 3 categories, namely the message of faith, 1, namely Islam as a religion rahmatan lil alamin. The message of sharia, 1, namely the law of consuming pork. The message of morality, 4, namely politeness, Muslims are brothers, humble, following the sunnah. Keywords: Message, Preaching, Podcast, Youtube
STRATEGI KOMUNIKASI DALAM PENINGKATAN KUALITAS PENYIAR DI LPPL RADIO KHARISMA 95,6 FM BENGKULU UTARA Rasman; Renti Putri; Eti Efrina; Mukhlizar
JOISCOM (Journal of Islamic Communication) Vol 6 No 1 (2025): JOISCOM (Journal Of Islamic Communication)
Publisher : Fakultas Agama Islam Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/joiscom.v6i1.8110

Abstract

Mass media play an essential role in modern society, with radio remaining relevant even in the digital era. LPPL Radio Kharisma 95.6 FM Bengkulu Utara, as a local public broadcasting institution, continuously strives to enhance its broadcast quality by improving the competence of its broadcasters. This study aims to analyze the communication strategies applied to enhance broadcasters' quality at Radio Kharisma. The research employed a qualitative descriptive approach through observation, interviews, and documentation techniques. The results reveal that Radio Kharisma implements communication strategies involving selective recruitment, regular training, periodic evaluations, motivational programs, and intensive interpersonal communication between management and broadcasters. These strategies have proven effective in improving broadcaster professionalism, maintaining the radio's relevance, and strengthening audience engagement. This study contributes to the development of human resource management in the field of local radio broadcasting. Keywords: Communication strategy, radio broadcaster, LPPL Radio Kharisma, quality improvement, mass media.
Digital Sermons and Youth Engagement: Measuring the Effectiveness of Islamic Preaching on TikTok Derma Seprianti; Tri Handoyo; Desi Firmasari; Eti Efrina; N. Baskautshar
Socio-Economic and Humanistic Aspects for Township and Industry Vol. 2 No. 4 (2024): Socio-Economic and Humanistic Aspects for Township and Industry
Publisher : Tinta Emas Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59535/sehati.v2i4.591

Abstract

This study quantitatively examines the effectiveness of Islamic preaching (dakwah) content on TikTok in fostering youth engagement and religious behavioral intentions. Grounded in the Heuristic-Systematic Model and Source Credibility Theory, the research investigates how message quality, preacher credibility, and content interactivity influence behavioral engagement and subsequent religious intentions. Data from 450 young Indonesian TikTok users were analyzed using Structural Equation Modeling (SEM). The results identify preacher credibility as the strongest predictor of behavioral engagement (β = 0.41, p < 0.001), followed by message quality (β = 0.32, p < 0.001) and content interactivity (β = 0.28, p < 0.001). Behavioral engagement significantly influences religious intentions (β = 0.53, p < 0.001) and acts as a significant partial mediator, translating the effects of independent variables into religious behavioral intentions. These findings underscore the pivotal role of source credibility and active audience participation in digital religious persuasion, offering practical insights for religious communicators to design effective digital preaching strategies on short-form video platforms. The study contributes to digital religion literature by validating the complementary nature of heuristic and systematic processing in religious content evaluation on social media.
Development and Validation of a Scale on Religious Satire Memes and Muslim Youth Identity in Online Communities Zakiyyah Wardatul Laini; Eti Efrina; Juni yanti; Syukri Amin; Fransiskus Novrianto Pakpahan
Media for Empowerment, Mobilization, and Innovation in Research & Community Vol. 1 No. 1 (2025): January-June
Publisher : Future Tecno-Science Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59535/f0kyj446

Abstract

The contemporary digital landscape has created new arenas for the negotiation of religious values, with internet memes serving as a dominant tool for social satire and critique. In this context, the present methodological study aims to develop and conduct an initial validation of a scale measuring exposure to religious satire memes, attitudes toward religion, and Muslim youth identity in online communities. Employing a quantitative approach, primary data were collected through a closed-ended online questionnaire administered to 200 respondents selected via purposive sampling from a population of 215 individuals. The psychometric evaluation focused on item validity using product–moment correlation analysis. Of the 27 statement items initially constructed, only 17 met the validity criterion (r-count > r-table 0.1388), whereas 10 items—including several within the Attitude toward Religion (SA) and Muslim Identity (IM) dimensions—were found to be invalid due to negative or near-zero correlation values. Given the substantive proportion of invalid items, the research was intentionally concluded at the validity testing stage to avoid generating misleading findings from a flawed measurement instrument. These results indicate that the current version of the scale cannot yet be used for hypothesis testing or inferential analysis regarding the relationships among the constructs. The primary implication is the need for systematic revision of the invalid items, potential reconceptualization of specific dimensions, and subsequent pilot testing to obtain a more robust and psychometrically sound instrument for future studies on religious satire memes and Muslim youth identity in online environments.
Co-Authors Derma Seprianti Desi Firmasari Fransiskus Novrianto Pakpahan Hendri Efiadi Juni Yanti Miswanti Mukhlizar N. Baskautshar Rasman Renti Putri Selviayana, Dea Syukri Amin Tri Handoyo Ulfa, Fadillah Zakiyyah Wardatul Laini