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All Journal Jurnal Manajemen Kesehatan Yayasan RS.Dr. Soetomo Indonesian Trust Health Journal Science Midwifery International Archives of Medical Sciences and Public Health Media Publikasi Promosi Kesehatan Indonesia (MPPKI) Jurnal Ilmiah Multidisiplin Nusantara Jurnal Infokes (Informasi Kesehatan) Journal of Innovative and Creativity
Aida Sulisna
Program Studi S1 Administrasi Rumah Sakit, Fakultas Kesehatan Masyarakat, Institut Kesehatan Helvetia
Religion Dentistry Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Analisis Digital-Based Brand Image Dalam Meningkatkan Market Competitiveness Rumah Sakit Khusus Mata Medan Aida Sulisna; Sri Agustina Meliala; Muhammad Fauzi
Jurnal Manajemen Kesehatan Yayasan RS.Dr. Soetomo Vol 12, No 1 (2026): JMK Yayasan RS.Dr.Soetomo, April 2026
Publisher : STIKES Yayasan RS.Dr.Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29241/jmk.v12i1.2543

Abstract

Digital transformation in the healthcare sector has significantly reshaped hospital marketing strategies and brand positioning. Digital-based brand image has become a strategic factor in enhancing market competitiveness, particularly in specialized hospitals. This study aims to analyze the influence of digital-based brand image on the market competitiveness of Rumah Sakit Khusus Mata Medan. This research employed a quantitative approach with an explanatory cross-sectional design. A total of 150 respondents were selected using purposive sampling, consisting of outpatients who had accessed hospital information through digital platforms. Data were collected using a structured questionnaire with a five-point Likert scale and analyzed using simple linear regression. The results indicate that digital-based brand image has a positive and significant effect on market competitiveness (β = 0.68; p < 0.001), with a coefficient of determination (R²) of 0.46. These findings suggest that website quality, credibility of digital information, management of online reviews, and social media consistency contribute to increasing patient loyalty, revisit intention, and perceived competitive advantage. Managerially, this study highlights the importance of integrating digital branding strategies with clinical service quality improvement to strengthen hospital positioning and organizational sustainability in the era of digital transformation
Penerapan Manajemen Risiko Keselamatan dan Kesehatan Kerja di Rumah Sakit Khusus Mata Medan Baru : Application of Occupational Health and Safety Risk Management at Medan Baru Special Eye Hospital Khoirotun Najihah; Sri Agustina Meliala; Aida Sulisna; Sindy Syahputri; Nurlia Apriani
Media Publikasi Promosi Kesehatan Indonesia Vol. 6 No. 8 (2023)
Publisher : Fakultas Kesehatan Masyarakat, Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/mppki.v6i8.3246

Abstract

Latar belakang: Manajemen risiko merupakan upaya preventif bagi suatu perusahaan khususnya yang bergerak di bidang jasa yang sangat rawan terhadap kesalahan dan keluhan. Untuk itu perlu dilakukan pemetaan risiko yang terjadi sesuai dengan unit kerja di dalamnya yang diharapkan dapat meminimalisir angka kecelakaan atau kesalahan baik pada pasien, pengunjung maupun karyawan di rumah sakit tersebut. Pada data laporan insiden keselamatan pasien tahun 2020-2021 di Rumah khusus mata medan baru ditemukan adanya insiden yang meliputi near miss 70%, tidak cedera 20%, kejadian tak terduga 10% dan Sentinel 0%. Tujuan: Tujuan dari penelitian ini adalah untuk mengetahui dan mengidentifikasi penerapan manajemen risiko keselamatan dan kesehatan kerja di Rumah Sakit khusus mata medan baru. Metode: Jenis penelitian ini merupakan penelitian kualitatif dengan metode studi kasus dengan tujuan untuk mendeskripsikan secara lengkap penerapan manajemen risiko K3 di RS khusus mata medan baru berdasarkan data observasi, survey dan dokumentasi pada 4 unit dan tempat kerja rumah sakit dengan melakukan identifikasi risiko, menganalisis dan menemukan tindakan pengendalian risiko. Hasil: Hasil penelitian menunjukkan bahwa penerapan manajemen risiko K3 di Rumah Sakit khusus mata medan baru berdasarkan hasil identifikasi risiko diperoleh sebanyak 15 risiko yang dianalisis lebih lanjut dengan menemukan 10 risiko sedang dan 5 risiko tinggi. Yang dapat dilakukan adalah dengan memperbaiki infrastruktur yang rusak dan meningkatkan sistem keamanan yang ada di Rumah Sakit khusus mata medan baru. Kesimpulan: Kesimpulan dalam penelitian ini adalah penerapan manajemen risiko K3 di Rumah Sakit Islam khusus mata medan baru berdasarkan proses identifikasi risiko dan analisis risiko, terdapat 15 potensi risiko yang terdiri dari 10 risiko sedang dan 5 risiko tinggi. Berpotensi menyebabkan kecelakaan bagi karyawan, pengunjung dan pasien. Dalam hal ini dilakukan upaya pengendalian untuk meminimalisir jumlah insiden dan kecelakaan.
Analisis Digital-Based Brand Image Dalam Meningkatkan Market Competitiveness Rumah Sakit Khusus Mata Medan Aida Sulisna; Sri Agustina Meliala; Muhammad Fauzi
Jurnal Manajemen Kesehatan Yayasan RS.Dr. Soetomo Vol. 12 No. 1 (2026): JMK Yayasan RS.Dr.Soetomo, April 2026
Publisher : STIKES Yayasan RS.Dr.Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29241/jmk.v12i1.2543

Abstract

Digital transformation in the healthcare sector has significantly reshaped hospital marketing strategies and brand positioning. Digital-based brand image has become a strategic factor in enhancing market competitiveness, particularly in specialized hospitals. This study aims to analyze the influence of digital-based brand image on the market competitiveness of Rumah Sakit Khusus Mata Medan. This research employed a quantitative approach with an explanatory cross-sectional design. A total of 150 respondents were selected using purposive sampling, consisting of outpatients who had accessed hospital information through digital platforms. Data were collected using a structured questionnaire with a five-point Likert scale and analyzed using simple linear regression. The results indicate that digital-based brand image has a positive and significant effect on market competitiveness (β = 0.68; p < 0.001), with a coefficient of determination (R²) of 0.46. These findings suggest that website quality, credibility of digital information, management of online reviews, and social media consistency contribute to increasing patient loyalty, revisit intention, and perceived competitive advantage. Managerially, this study highlights the importance of integrating digital branding strategies with clinical service quality improvement to strengthen hospital positioning and organizational sustainability in the era of digital transformation
Co-Authors Amirah Salsabila Andini Mentari Tarigan Cut Saura Salmira Dilla Fitria Dilla Fitria Dilla Fitria Hana Dhini Julia Pohan Hana Dhini Julia Pohan Julita Arnis Meliala, Sri Agustina Merdi Yanti Lestari Harefa Muhammad Adiul Ilham Muhammad Fauzi Nur Amalia Nurlia Apriani Rahmawati Tarigan Ribka Panjaitan Sindy Syahputri Siregar, Khoirotun Najihah Sri Agustina Meliala Sri Agustina Meliala Sri Agustina Meliala Sri Agustina Meliala Sri Agustina Meliala