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All Journal Jurnal Ekonomi dan Bisnis Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity International Journal of Economics, Science, and Education (IJESE)
Agus Sanjaya
sekolah tinggi ilmu ekonomi Yapan
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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THE INFLUENCE OF CONSUMER BEHAVIOR TOWARDS ORIFLAME PRODUCTS AT PT ORINDO SURABAYA BRANCH Zainal Fanani; Achmad Efendi; Agus Sanjaya
International Journal of Economics, Science, and Education Vol. 1 No. 5 (2024): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

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Abstract

This study aims to describe the analysis of consumer behavior towards Oriflime products at PT Orindo Alam Ayu Surabaya branch. The data studied were reports of social factors, personal factors, and psychological factors. The company has an Oriflime sales network supported by millions of consultants who introduce products to consumers directly. The problem in this study is to assess consumer behavior from various social, factors, personal factors, and psychological factors. This method of research uses a descriptive quantitative method using techniques for harvesting dispersal data or questionnaires.
Digital Marketing Management Through Community-Based Training: A Case Study Of “Go Digital UMKM” Program In Surabaya Syamsul Arifin; Agus Sanjaya
International Journal of Economics, Science, and Education Vol. 2 No. 3 (2025): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

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Abstract

Digital marketing is essential for MSMEs in the post-pandemic era, yet many lack the skills to leverage online platforms effectively. This study investigates the impact of the “Go Digital UMKM” program, a collaborative community-based training organized by Universitas Surabaya and the Surabaya City Cooperative Agency, held in April 2025. The training focused on basic digital branding, social media optimization, and online selling. Using a qualitative case study approach, data were collected through observations, interviews, documentation, and pre-/post-tests. Findings show that participants experienced an average 42% improvement in digital marketing knowledge, with increased confidence in using Instagram and Shopee. The program highlights the effectiveness of contextual, hands-on training in improving MSME digital capability and suggests a replicable model for other regions.
Pengaruh Kompetensi dan Motivasi terhadap Kinerja Karyawan pada Perusahaan Manufaktur Moh. Gufran; Achmad Sholihin; Agus Sanjaya; Agus Iwhan Ariftian Zuhdi; Erwin Tjahjuadi
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kompetensi terhadap kinerja karyawan dengan motivasi kerja sebagai variabel mediasi pada perusahaan manufaktur di Surabaya. Penelitian ini menggunakan pendekatan kuantitatif dengan desain survei. Data dikumpulkan melalui penyebaran kuesioner kepada 150 karyawan perusahaan manufaktur di Surabaya yang dipilih menggunakan teknik purposive sampling. Instrumen penelitian diuji melalui uji validitas dan reliabilitas, sedangkan analisis data dilakukan menggunakan analisis regresi dan uji mediasi dengan bantuan program statistik. Hasil penelitian menunjukkan bahwa kompetensi berpengaruh positif dan signifikan terhadap kinerja karyawan. Selain itu, kompetensi juga berpengaruh positif dan signifikan terhadap motivasi kerja. Motivasi kerja terbukti berpengaruh positif dan signifikan terhadap kinerja karyawan. Hasil uji mediasi menunjukkan bahwa motivasi kerja memediasi secara parsial pengaruh kompetensi terhadap kinerja karyawan. Temuan ini mengindikasikan bahwa peningkatan kinerja karyawan tidak hanya dipengaruhi oleh kemampuan teknis, tetapi juga oleh motivasi kerja yang dimiliki karyawan. Penelitian ini memberikan implikasi praktis bagi manajemen perusahaan manufaktur untuk meningkatkan kinerja karyawan melalui pengembangan kompetensi yang berkelanjutan serta penciptaan sistem motivasi kerja yang efektif. Secara teoretis, penelitian ini memperkuat kajian manajemen sumber daya manusia terkait peran kompetensi dan motivasi kerja dalam meningkatkan kinerja karyawan.
Pengembangan Kompetensi SDM melalui Pelatihan Soft Skills dan Manajemen Kinerja pada UMKM di Rungkut Surabaya: Pengabdian Rifki Suwaji; Agus Sanjaya; Erwin Tjahjuadi; Siti Masruroh; Rina Indra Sabella
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 Tahun 2026
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.6754

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mengembangkan kompetensi sumber daya manusia melalui pelatihan soft skills dan manajemen kinerja pada pelaku UMKM di Kecamatan Rungkut, Kota Surabaya. Kegiatan ini dilatarbelakangi oleh masih terbatasnya kemampuan pelaku UMKM dalam mengelola aspek nonteknis usaha, seperti komunikasi bisnis, pelayanan pelanggan, kedisiplinan, kerja sama, manajemen waktu, pembagian tugas, penyusunan target kerja, dan evaluasi kinerja usaha. Metode pelaksanaan kegiatan dilakukan melalui identifikasi kebutuhan mitra, penyusunan materi, pelatihan interaktif, diskusi kasus, simulasi penyusunan indikator kinerja, pendampingan sederhana, serta evaluasi kegiatan. Materi pelatihan difokuskan pada penguatan komunikasi, pelayanan pelanggan, disiplin kerja, manajemen waktu, penyusunan target, dan evaluasi kinerja sederhana yang sesuai dengan karakteristik UMKM. Hasil kegiatan menunjukkan bahwa peserta memperoleh peningkatan pemahaman mengenai pentingnya soft skills dalam mendukung kualitas pelayanan, hubungan dengan pelanggan, dan efektivitas kerja. Peserta juga mulai memahami pentingnya target kerja, pencatatan aktivitas usaha, pembagian tugas, dan evaluasi kinerja secara berkala. Kegiatan ini menghasilkan luaran berupa peningkatan kesadaran peserta terhadap pentingnya pengelolaan SDM, kemampuan awal menyusun indikator kinerja sederhana, serta rencana tindak lanjut penerapan manajemen kinerja pada usaha masing-masing. Dengan demikian, pelatihan soft skills dan manajemen kinerja dapat menjadi strategi praktis dalam meningkatkan kapasitas SDM, produktivitas, dan daya saing UMKM di Rungkut Surabaya.
Employee Branding in Higher Education: A Study of Lecturers and Educational Staff Arif Hidayat; Melanny Methasari; Agus Sanjaya
JUEB : Jurnal Ekonomi dan Bisnis Vol. 5 No. 2 (2026): JUEB: Jurnal Ekonomi dan Bisnis
Publisher : Yayasan Jompa Research and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57218/jueb.v5i2.3096

Abstract

Higher education institutions play a crucial role in developing future generations through education, research, and community service. This study aims to examine the recognition and appreciation of employee branding within the campus environment, focusing on lecturers and administrative staff at STIE Yapan. The study employed a qualitative phenomenological approach, involving 12 informants selected through purposive sampling, consisting of 10 lecturers and 2 administrative staff. Data were collected through in-depth interviews, observation, and documentation, and then analyzed using thematic analysis. The results indicate that employee branding is well understood, but has not been systematically integrated into institutional policies. The appreciation given tends to be symbolic, and program implementation has not been optimally coordinated. The main obstacles include time constraints, lack of socialization, and a low understanding of the individual's role in institutional branding. Therefore, employee branding values need to be integrated into academic culture through strengthening the appreciation system and sustained internal communication. Practically, higher education institutions need to develop structured employee branding policies, implement transparent recognition and reward mechanisms, and organize ongoing training and communication programs to enhance the engagement of academic community members. These efforts are expected to strengthen institutional reputation, enhance employee commitment, and build a sustainable organizational culture. This study contributes to the limited literature on employee branding in small-to-medium private higher education institutions in Indonesia.
Co-Authors Achmad Efendi Achmad Sholihin Agus Iwhan Ariftian Zuhdi Arif Hidayat Erwin Tjahjuadi Melanny Methasari Moh. Gufran Rifki Suwaji Rina Indra Sabella Siti Masruroh Syamsul Arifin Zainal Fanani