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STRATEGI MEDIA RELATIONS HUMAS PEMERINTAH KOTA BEKASI DALAM UPAYA PENANGANAN WARTAWAN TIDAK RESMI Yuniarti, Tatik; Primasari, Winda
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 3, No 2 (2013): August 2013 – January 2014
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v3i2.1763

Abstract

Sehubungan dengan munculnya wartawan tidak resmi di pemerintah kota, public relations perlu melakukan upaya untuk mengaktifkan hubungan yang sistematis dan komunikasi yang baik antara pemerintah kota dan pers. Hubungan baik dengan pers dapat dilakukan humas dengan ‘media relations’. Tujuan dari penelitian ini adalah untuk menganalisis peran Humas Pemerintah Kota Bekasi dalam upaya untuk menciptakan hubungan yang baik antara pemerintah kota dan awak media sehingga terbebas dari  kelompok wartawan tidak resmi. Penelitian ini menggunakan teknik pengumpulan data deskriptif kualitatif dengan melakukan observasi dan wawancara mendalam. Hasil penelitian menunjukkan bahwa hubungan baik yang dibina Humas Pemerintah Kota Bekasi dengan wartawan resmi secara tidak langsung telah menjauhkan gangguan dari wartawan tidak resmi. Kelompok wartawan tidak resmi terbukti tidak berani berbaur dengan wartawan resmi, karena tindakan mereka bertentangan dengan wartawan resmi, seperti meminta uang kepada narasumber, meminta kompensasi dari berita yang dibuat, sampai narasumber yang terancam masalah publikasi negatif.   Kata kunci: media relations, hubungan masyarakat, wartawan tidak resmi In connection with the widespread emergence of unofficial reporters in the Local Government, Public Relations need to make efforts to enable the systematic relationships and good communication between the Regional Government and the press. A good relationship with the press can do is public relations 'media relations'. The purpose of this research are to analyze the role of Public Relations Bekasi city government in an effort to create a good relationship between the local government of Bekasi to the crew away from the media so journalists unofficial group of disorders. The method used is descriptive Qualitative data collection techniques of observation and indept interview. The results showed that fostered good relations Bekasi Regional Secretariat of Public Relations with official reporters indirectly has distanced interference from unofficial reporters. Unofficial reporter group proved not dare mingle with official reporters, because their actions contrary to the official reporters, such as asking for money to the informant, asking for compensation from the news that is made, until the resource persons threatened with negative publicity issue. Keywords: media relations, public relations, unofficial reporters
Analisis Kecenderungan Pemberitaan Kampanye Calon Presiden 2019 di Antaranews.com Rukhwandir, Andam; Yuniarti, Tatik
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 7 No 2 (2020): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v7i2.2173

Abstract

This study discusses the balance of the 2019 presidential election campaign coverage on Antaranews.com. This research uses a quantitative approach with descriptive content analysis method which is carried out through coding techniques on the news that has been determined as a sample in the study. The research was conducted by coding news samples through Westerstahl's objectivity theory. The objectivity of news can be measured through this theory, which has two dimensions, namely, factuality and impartiality. Coding is done by analyzing the sentences in the news through these dimensions which are divided into several indicators. The results of the study found that there was a tendency for the 2019 presidential candidates to report on Antaranews.com. The news on the presidential candidates on Antaranews.com tended to be more towards Joko Widodo. This is evident in Jokowi's reporting, which tends to show more positive opinions and a larger portion of the coverage.
IMPLEMENTASI BEKASI SMART CITY: PENGARUH KARAKTERISTIK PENGGUNA TERHADAP PERILAKU KOMUNIKASI PENGGUNA PENGADUAN ONLINE TERPADU (POT) Tatik Yuniarti; Muhammad Armen
Jurnal Penelitian Komunikasi dan Pembangunan Vol 21, No 2 (2020): Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan)
Publisher : Institution: Ministry of Communication and Information Technology of Republic of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31346/jpikom.v21i2.2863

Abstract

The existence of the Integrated Online Complaints (POT) application created by the Bekasi City Government provides an opportunity for citizens to submit complaints, and report various problems that occur. However, community participation using this application is still considered low in terms of the level of usage. Therefore, this study aims to examine the relationship between the characteristics of POT application users and their communication behavior to the Bekasi City Government. The research method uses quantitative descriptive correlational approach with the sample with a total of 100 people. The results showed that the perception of trust, suitability, and perceived ease of POT users were significantly related to information seeking and information dissemination. This proves that POT users will disseminate information when they believe the application has helped it in handling problems. Users who feel satisfied and easy to use the application also tend to recommend it to relatives, friends and others around their environment. POT users feel that after reporting complaints through the application, the problems they face are handled more quickly, although in terms of communication and response, the Bekasi City Government is still low.Keberadaan aplikasi Pengaduan Online Terpadu (POT) yang diciptakan oleh Pemerintah Kota Bekasi memberikan peluang bagi warganya untuk menyampaikan pengaduan, dan melaporkan pelbagai permasalahan yang terjadi. Akan tetapi partisipasi masyarakat menggunakan aplikasi ini dinilai masih rendah dilihat dari tingkat penggunaannya. Oleh karena itu, penelitian ini bertujuan untuk menguji hubungan karakteristik pengguna aplikasi POT terhadap perilaku komunikasinya kepada Pemerintah Kota Bekasi. Metode penelitian menggunakan kuantitatif dengan pendekatan deskriptif korelasional. Sampel pada penelitian ini diperoleh dengan menggunakan purposive sampling berjumlah 100 orang. Teknik pengumpulan data dengan menggunakan angket dan wawancara. Hasil penelitian menunjukkan bahwa persepsi kepercayaan, kesesuaian, dan persepsi kemudahan pengguna POT berhubungan nyata dengan pencarian informasi dan penyebaran informasi. Hal ini membuktikan bahwa pengguna POT akan menyebarkan informasi ketika mereka percaya aplikasi tersebut sudah membantunya dalam menangani masalah. Pengguna yang merasa puas dan mudah dalam penggunaan aplikasi tersebut juga cenderung akan merekomendasikannya kepada kerabat, teman dan orang lain di sekitar lingkungannya. Pengguna POT merasakan setelah melaporkan pengaduan melalui aplikasi tersebut, masalah yang dihadapinya lebih cepat tertangani, meskipun dalam hal komunikasi dan tanggapan, Pemerintah Kota Bekasi masih rendah.
Perspective of Online Media towards Settlement Development Case in Bekasi using Agenda Setting Models Tatik Yuniarti; Amiruddin Saleh; Musa Hubeis; Rilus Kinseng
Jurnal Pekommas Vol 3, No 2 (2018): Oktober 2018
Publisher : BBPSDMP KOMINFO MAKASSAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30818/jpkm.2018.2030207

Abstract

Development does not always have a positive impact on the surroundings, but also negative impacts often occur. Social change of society one of them is the impact of the development. Therefore, the purpose of this study is to analyze how the development and social change of Bekasi society takes place from the perspective of discourse in the mass media. The method used is to use qualitative data analysis that comes from news in mass media. The reports were analyzed using Nvivo 11 software assistance. The results of the analysis revealed that the government needed to review and evaluate the permit for the development of apartments and the area, because it had a major social change effect on the surrounding community. From the news in mass media shows that the surrounding communities are much negatively affected by the development. The media agenda, the government agenda and the public agenda are related to the occurrence of social change.
STRATEGI MEDIA RELATIONS TIM SUKSES CALON PRESIDEN-WAKIL PRESIDEN MELALUI MEDIA SURAT KABAR DAERAH Tatik Yuniarti
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 1 No 1 (2010): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v1i1.759

Abstract

In political developments, the press is often a tool used by political elites for their sake of party and political propaganda. This is because the mass media has the power to influence society in a choice pair of presidential and vice presidential candidate. The aim of this research is to find out how the winning strategies used by success team of presidential and vice presidential candidate. The research uses content analysis method. From the analysis conducted, it is obtained that the success team of president and vice presidential candidate tend to be not optimally utilize the news media as connective information to the public. That's what ultimately realized by the success team of Wiranto-Salahuddin Wahid and Amin Rais-Siswono Yudo Husodo presidential and vice presidential candidate as one of the factors that affects both of them were lost in the 2004 presidential election. But the mass media control is not necessarily used as a benchmark victory presidential and vice presidential candidate, because the factors that influence the victory of the presidential election must also consider the respective candidates support base.
ANALISIS FRAMING BERITA MAKELAR KASUS DI INSTITUSI KEPOLISIAN PADA SURAT KABAR KOMPAS DAN REPUBLIKA EDISI 19 – 23 MARET 2010 (STUDI ANALISIS FRAMING MODEL PAN DAN KOSICKI) Kartini Rosmala Dewi Katili; Tatik Yuniarti
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 2 No 1 (2011): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v2i1.762

Abstract

This study analyzed the news coverages of former Criminal Investigation Chief of the Indonesian Republic Police Headquarter, General Commissioner Susno Duadji, who stated that there were a number of police officers involved in the tax case broker event of Gayus Halomoan P. Tambunan, an official at the Tax General Directorate. The case became a controversy because a police officer dared to accuse his own institution, thus making the case come to surface and fill headlines in media. Newspapers like Kompas and Republika, for instance, covered the story simultenously on their editions dated 19 – 23 March 2010. These editions were then selected to be analyzed with framing analysis method based on the Pan and Kosicki model to find how media defined news and what messages were emphasized by media. The conclusion of this study is Kompas tend to emphasize facts related to the government, how the government followed up the case broker event at the police institution. This was indicated by the way Kompas presented the event (story telling method) in form of an interconnected news plot from the 19th to the 23rd March edition of 2010. Whereas Republika tend to focus on Susno Duadji’s acts who stated that there was a case broker in the police institution. This emphasis can be seen from the titles and figures (resources) which were descriptively presented.
STRATEGI KOMUNIKASI TVONE DALAM PENAYANGAN MAKELAR KASUS PALSU Tatik Yuniarti
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 2 No 2 (2012): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v2i2.769

Abstract

This article discusses an example the case a broker of a major media company that is TVOne. A private television station in Indonesia is experiencing problems related to the credibility of the election of a resource person in the show. Problems occur when one a journalist of TVOne displays case a broker in the body of the Indonesian Police Headquarters (Police Headquarters) in the program Apa Kabar Indonesia Pagi, on March 18, 2010. The program was to discuss the hot topics by displaying a competent resource persons. Incidentally when the topics discussed, the public was case a broker highlighted the discovery of cases of tax at the Directorate General of Taxation. But in that program, presented by resource persons found not credible. This is because the testimony presented regarding the existence of a case a broker at Police Headquarters body was counterfeit. Resource persons named Andris Ronaldi told presenter confessed TVOne, Indi Rahmawati pretend to be a case a broker at Police Headquarters. Based on these cases, in this article will discuss how a major television station as a trusted community of reference television news maintained its reputation after the case occurred. As a television station that has not been long standing, TVOne is building the image into news television station in Indonesia
KOMUNIKASI INTERNAL HUMAS PT PERTAMINA (PERSERO) DALAM MEDIA ENERGIA WEEKLY Choerunnisa .; Tatik Yuniarti
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 6 No 1 (2015): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v6i1.810

Abstract

This study aims to analyze the internal communication is done by Public Relations of PT Pertamina (Persero) in Energia Weekly Media related efforts to form the image of the company. As we know that the internal media to help public relations convey the message from company’s management to the workers. The method used by the author in this research was descriptive qualitative research design. Data collection method used is in- depth interviews and literature study / literature. Results of this study explain that the Public Relations of PT Pertamina (Persero) is under the Corporate Secretary, who runs the internal communication within Energia Weekly Media is Public Relations in Media Pertamina is located in the Corporate Communications Division. In conducting its internal communications within Energia Weekly Media, Public Relations of PT Pertamina (Persero) has policies and operational procedures so that the message delivered in the Media Weekly Energia well received by workers at Pertamina. Authors came to the conclusion from this study is that internal communication activities conducted by Public Relations of PT Pertamina (Persero) is implemented affectively and fairly good. It can be seen from the use of any appropriate media for internal communications workers can apply corporate values in shaping a positive image of Pertamina.
KEPEMIMPINAN DAN PENGELOLAAN MODAL SOSIAL DALAM PENANGGULANGAN BENCANA BANJIR Tatik Yuniarti
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 3 No 1 (2018): MAKNA : Jurnal Kajian Komunikasi,Bahasa, dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v3i1.844

Abstract

Bencana banjir di Kota Bekasi di tahun 2016 dianggap yang paling parah dalam sejarah. Hal itu disebabkan meluapnya Kali Cikeas dan Kali Bekasi sehinggamenyebabkan ketinggian banjir mencapai empat meter. Bencana banjir yang terusberulang tersebut menjadi latar belakang perlunya penanggulangan yang matangdan berkelanjutan terhadap terjadinya bencana banjir. Tujuan dalam tulisan iniadalah menganalisis kepemimpinan dan pengelolaan modal sosial dalampenanggulangan bencana banjir di Kota Bekasi. Metode yang dilakukan dengancara melakukan riset dari beberapa literatur secara kualitatif dan tambahanreferensi dari beberapa jurnal, buku-buku terkait dan sumber literatur lainnya.Dari hasil analisis diperoleh kesimpulan bahwa kepemimpinan dan pengelolaanmodal sosial harus bisa bersinergi untuk dapat mengatasi permasalahan bencanabanjir. Penanganan dalam hal fisik saja tidak cukup, perlu juga kepercayaan,kerjasama dan jaringan (network) yang kuat untuk dapat mendapatkan mutualbenefit dan hasil yang maksimal. The flood disaster in Bekasi City in 2016 can be considered as the most severe in the history of the city. This is caused by the overflow of Kali Cikeas and KaliBekasi, causing the flood reached up to four meters. The recurrent flood disasteris the background of the need for a mature and sustainable response to the flooddisaster. The purpose of this paper is to analyze the leadership and managementof social capital in flood disaster management in Bekasi City. To investigate thematter, a descriptive qualitative method is conducted by analysing severalliteratures and additional references from several journals and related books andother literature. The results indicate that leadership and management of socialcapital must be able to synergize to overcome the problems of flood disaster.Handling in physical terms is not enough, it also takes trust, cooperation andnetwork (network) is strong to be able to get mutual benefits and maximumresults.
STRATEGI KOMUNIKASI MARKETING PUBLIC RELATIONS DALAM MEMBERIKAN PELAYANAN BAGI KONSUMEN (STUDI PADA CUSTOMER SERVICE PT RATU HOTEL BIDAKARA SERANG BANTEN H.N. Lintang Tri Hapsari; Tatik Yuniarti
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 5 No 2 (2015): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v5i2.862

Abstract

Ratu Hotel Bidakara is the newest 4 star hotel with MICE (Meeting, Incentive, Convension,& Exhibition) category in Serang city, Banten Province. As a strategy to survive in competition similar business in Serang City, Ratu Hotel Bidakara takes one step through the sinergy role of Public Relations and Marketing Public Relations in customer service.This study examines more about the role and effort of Marketing Public Relations as a customer service of Ratu Hotel Bidakara to improve service to the customers. The purpose of this study is to analyze the communication strategy and service system, as well as the efforts of Ratu Hotel Bidakara in empowering all their customer service officers. Then analyzed the difference made to the general service and VIP guests and analyze coorporate images. This study used descriptive qualitative method, researcher explores the role and communication strategic is done by Marketing Public Relations as a customer service. Information obtained through observation and depth interviews with informants. The result concluded that Marketing Public Relations activities in Ratu Hotel Bidakara who perform three functions in accordance with the Ltyle theory (1996) used. First, the pre-transaction activities act as a Communication Technician, served as Deskman (providing information about products and services of the hotel). Second, in-transaction activity act as a receptionist and also as an Expert Prescriber (expert advisor), who performed the role of Customer Relations Officer (to maintain good relations with customers). Third, post-transaction activities act as a Communication Facilitator, Marketing Public Relations served as a communicator (a channel of communication between consumers and firms in response to consumer complaints)