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All Journal MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya Journal Communication Spectrum: Capturing New Perspectives in Communication Jurnal Pekommas Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan) IKRA-ITH ABDIMAS Jurnal Audience Avant Garde Interdisciplinary Social Studies Solidaritas: Jurnal Pengabdian Interpretasi Communication & Public Relations An-Nizam: Jurnal Bakti Bagi Bangsa Social, Ecology, Economy for Sustainable development goals Journal Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Yuniarti, Tatik
Universitas Paramadina, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Physics Public Health Social Sciences Other

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STRATEGI PENCITRAAN PERUSAHAAN MELALUI PROGRAM CORPORATE SOCIAL RESPONSIBILITY (STUDI KASUS KEGIATAN MINI NURSERY PROGRAM PT LIPPO CIKARANG, TBK) Devi Wahyuni; Tatik Yuniarti
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 5 No 2 (2015): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v5i2.865

Abstract

On present the competitive rivalry era, a company is required to establish apositive corporate image on consumers. This positive image will implications on the level of sales and revenue, of company more ever customers satisfaction for customers. Strategic Corporate Social Responsibility (CSR) as a this concept in which PT Lippo Cikarang, Inc. Integrates social and environmental concept implemented by Mini Nursery Program. The purpose of this study to find out how the strategy of corporate social responsibility (CSR) of public relations PT Lippo Cikarang, Inc. in the nursery program (mini-nursery program), to analyze the role of public relations, analyze the relevant parties, and analyzed the mini-nursery program as the flagship program company. Strategies of CSR by PT Lippo Cikarang, Inc. used a model of planning John M. King is Rope (Research, Objectives, Programs, and Evaluation) on which the initial planning of the CSR activities undertaken. Aplications CSR around Mini Nursery Program activities are conducted with 11 schools located around PT Lippo Cikarang, Inc. product positive image to the increasis in corporate investment as a developer which cares about the environment, it is proved by along the median line which includes the streets and cluster housing in the region looks green
PERAN KOMUNIKASI KORPORAT PENGEMBANG KAWASAN INDUSTRI DI KABUPATEN BEKASI DALAM MEREDAM KONFLIK SOSIAL MASYARAKAT Tatik Yuniarti; Iwan Samariansyah
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 5 No 1 (2014): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v5i1.869

Abstract

Bekasi regency, West Java, grew into the International Economic Zone (ZONI). The rapid pace of industry put Bekasi district as one of the largest industrial area in Southeast Asia. But about 25 percent of the total indigenous population in Bekasi still live in poverty. This is in contrast occurs between the native people living in an industrial area. The difference is what often led to conflict between the two communities. In connection with the above-mentioned problems, this study aims to (1) determine how the role of corporate communications (corporate communication) conducted in the industrial park development company with local communities to keep the conflict from getting stronger. (2) To analyze the pattern or model of communication by the company to maintain the social order remains conducive. This study was conducted on two industrial zones in Bekasi, PT Jababeka, and PT Lippo Cikarang. Both companies were selected as research subjects because during active communication with the local communities that surround industrial area. The results showed that both regional development company, PT Lippo Cikarang Tbk and PT Jababeka Tbk is still trying to establish a harmonious relationship with the surrounding community through a number of CSR programs. However, the activities carried out still largely charity, or have not been sustained. Yet local communities around the industrial area of sustainable want help to improve their lives
PERAN INTERNAL COMMUNICATION DALAM UPAYA PENCITRAAN PERUSAHAAN (Studi Kasus Public Relations PT Lippo Cikarang, Tbk) Tatik Yuniarti
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 3 No 2 (2012): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v3i2.1027

Abstract

Public Relations at a company are required to establish a positive image. Public relations activities include not only the external relations and communications, but only internally. The success of these programs depends on the company's internal communication is conducted by public relations in conveying the message. Internal communications is related to the goals of the organisation and its stage of development. The unit of analysis in this research is Public Relations of PT Lippo Cikarang, Tbk. The aim of research is to analyze internal communication of Public Relations and aspects of consideration from the strategies at PT Lippo Cikarang, Tbk. The methodology applied is qualitative descriptive, aiming to describe the data systematically, factual, and accurately. Data collection was done through indept interview, observation, and documentation from media relations activities by Public Relations of PT Lippo Cikarang, Tbk. The analysis was conducted by using interactive model with Miles and Huberman model consisting of 3 components: data reduction, data display, drawing and verifying conclusions. Internal communications within the company is required to establish a good relationship between employees, between employees and leadership with all stakeholders in the company. Internal communications are conducted by the Public Relations of PT Lippo Cikarang, Inc. proved to be very effective for the success of the activities carried out. Uniformity of all employees on the meaning of a message is the key to creating a good image and reputation to maintain in the public eye externally
STRATEGI MEDIA RELATIONS PUBLIC RELATIONS PT LIPPO CIKARANG, TBK Tatik Yuniarti
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 4 No 1 (2013): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v4i1.1122

Abstract

Public Relations have to cooperate with mass media. In its implementation dealing with journalist, Public Relations should apply strategies and trick to build mutual benefit. The unit of analysis in this research is Public Relations of PT Lippo Cikarang, Tbk. The aim of research is to analyze media relation strategies of Public Relations and aspects of consideration from the strategies at PT Lippo Cikarang, Tbk. Theoretical foundation used is Public Relations strategy known as the Nine Steps of Strategic Public Relations. It consist of four stages that must be applied, Formative Research, Strategy, Tactics, Eva-luative Reseach. The methodology applied is qualitative descriptive, aiming to describe the data systematically, factual, and accurately. Data collection was done through indept interview, observation, and documentation from media relations activities by Public Relations of PT Lippo Cikarang, Tbk. The analy-sis was conducted by using interactive model with Miles and Huberman model consisting of 3 components: data reduction, data display, drawing and verify-ing conclusions. The results showed that there were differentiation in how Pub-lic Relations maintained good relationships with local and national journalists. That's because the editorial policies between local and national media are dif-ferent. In the implementation of its performance, Public Relations of PT Lippo Cikarang Tbk tends to serve national media journalists better than local media journalists. However, the loading of the news about the Lippo Cikarang in the media can exceed the target set, that is more than 80%. That's because the provision of facilities and easy access to information provided by the Public Relations Lippo Cikarang to reporters.
Analisis Kecenderungan Pemberitaan Kampanye Calon Presiden 2019 di Antaranews.com Andam Rukhwandir; Tatik Yuniarti
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 7 No 2 (2020): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v7i2.2173

Abstract

This study discusses the balance of the 2019 presidential election campaign coverage on Antaranews.com. This research uses a quantitative approach with descriptive content analysis method which is carried out through coding techniques on the news that has been determined as a sample in the study. The research was conducted by coding news samples through Westerstahl's objectivity theory. The objectivity of news can be measured through this theory, which has two dimensions, namely, factuality and impartiality. Coding is done by analyzing the sentences in the news through these dimensions which are divided into several indicators. The results of the study found that there was a tendency for the 2019 presidential candidates to report on Antaranews.com. The news on the presidential candidates on Antaranews.com tended to be more towards Joko Widodo. This is evident in Jokowi's reporting, which tends to show more positive opinions and a larger portion of the coverage.
KEKUATAN MEDIA SEBAGAI AKTOR POLITIK PEMERINTAH DALAM PERUBAHAN SOSIAL MASYARAKAT Tatik Yuniarti
Avant Garde Vol 4, No 2 (2016): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/avg.v4i2.609

Abstract

Media plays an important role as an actor to disseminate information to the public. Without the mass media, the government will be very difficult to reach people quickly. Therefore, the presence of media becomes one of the right channel used as a tool by the government in disseminating information. Through packaging positive content in the media, it is expected to also influence the thoughts and actions of people for social change in achieving development goals
DISEMINASI INFORMASI PROGRAM KERJA PEMERINTAH KOTA BEKASI MELALUI RADIO VIVI OKTAVIANI; TATIK YUNIARTI
Interpretasi: Communication & Public Relations Vol 1, No 1 (2020): Interpretasi: Communication & Public Relation
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (478.1 KB) | DOI: 10.53990/ijpik.v1i1.111

Abstract

Radio is a mass media that can be used to disseminate information. Nielsen Radio Audience Measurement noted that in the third quarter of 2017, 57% of the total radio listeners came from generation Z and millennials. This made the Bekasi City government collaborate with the localradio media to spread information related to the Bekasi City government's work program. The study was conducted to determine the information dissemination of Bekasi City government work programs via radio. The research method uses descriptive qualitative. The results showed that the dissemination of information on the Bekasi City government work program in order to realize development in Bekasi City was divided into four elements. First, sources in the dissemination of information on the work program of the Bekasi City government are delivered directly by speakers in accordance with their field expertise. Second, the delivery of messages is done through radio talkshows relating to the vision and mission of the City of Bekasi. Third, the Bekasi City government disseminatesinformation on the Bekasi City government work program through local radio media in Bekasi City, namely Dakta, Elgangga and Gaya radio by interactively opening via Phone, SMS, Whatsapp, Fanpage and Twitter to get responses from the community related to information dissemination and the development of Bekasi City government work programs. Fourth, the Bekasi City community as the recipient of the message during the talkshow can directly deliver criticisms and suggestions related to the work program of the Bekasi City government in accordance with communication skills, attitudes, knowledge, social and cultural systems that affect the Bekasi City community in receiving messages
Upaya Peningkatan Berbahasa Inggris Para Pedagang di Pesisir Pantai Pulau Putri Karawang Linny Anggani; Tatik Yuniarti; Saepudin Saepudin
IKRA-ITH ABDIMAS Vol 6 No 2 (2023): IKRAITH-ABDIMAS Vol 6 No 2 Juli 2023
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v6i2.2420

Abstract

English plays an important role in every aspect of human life, one of which is the aspect oftourism which is oriented towards foreign tourists. For this reason, an effort to improve foreignlanguage skills is needed. This service program focuses on increasing motivation in speaking Englishand the confidence of merchant on the coast of Pulau Putri when communicating with foreign tourists.This activity consists of learning about (1) basic English conversation. (2) Directions to confusedtourists. (3) Bargaining communication. At the end of the session, merchant were asked to demonstratethe skills they had acquired after teaching. After this activity took place, it can be seen that 80% of themerchant who sell on the coast of Pulau Putri understand the importance of English for them andincrease their motivation to learn more so that local tourism is more advanced. This is because touristareas have the potential for foreign tourist destination. This success factor occurs through carefulprogram planning, the accuracy of materials and learning methods that are fun, participatory and theavailability of learning support tools.
Pengelolaan Pemanfaatan Arang Tempurung Kelapa Menjadi Briket Sederhana Alfian Yusuf Saksono; Tatik Yuniarti; Saepudin Saepudin
IKRA-ITH ABDIMAS Vol 6 No 2 (2023): IKRAITH-ABDIMAS Vol 6 No 2 Juli 2023
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v6i2.2421

Abstract

Along with the reduced reserves of energy sourced from fossils, making dependence on oil andgas fuels must be shifted to alternative energy. Furthermore, Karawang Regency has a coastline of84.23 Km in each coastal area, which the yard of its residents' houses is overgrown with coconuttrees. Coconut shell is a solid waste from processed coconut which has been taken from the coconutmeat. However, there are still many people who do not know how to manage it, so they just cast itaway. By educating and outreaching to the community, especially the youth on how to managecoconut shells into briquettes, it is hoped that they will know more about how to manage waste intosomething that has a selling price. The use of coconut shell charcoal briquettes is in line with thesolution to current global problems related to pollution, alternative energy and environmentallyfriendly technology. The training started from collecting coconut shells,to molding and drying.Increasing understanding and awareness through training in making simple briquettes is expectedto have an impact on young people being able to know and also have ideas to later open up businessopportunities that can advance the economy in the areas they live in.
PARTICIPATORY COMMUNICATION OF BEKASI CITY RESIDENTS IN COVID 19 VACCINATION ACTIVITIES Hamluddin Hamluddin; Tatik Yuniarti; Febrianto Nugroho; Sahrul Budiman; Rizqyututa Primadiansyah
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 11 No 2 (2022): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v11i2.4617

Abstract

It has been argued that the provision of suitable participatory communication can improve people’s participation especially for taking Covid 19 vaccines. The present study aims to analyze the participatory communication of Bekasi local government to reach their goal, making minimum of 30% Bekasi population receiving vaccine. The present study uses a descriptive qualitative approach through observation, interviews and documentation. Four key informants are interviewed while mass messages from the key informants are observed. The results of present study suggest that participatory communication related to the administration of Covid 19 vaccines to Bekasi residents involve Regional Work Units (SKPD) to the lowest local apparatus such as Neighborhood Association (RT) and Citizens Association (RW). Messages are spread using WhatsApp Groups of each RT. In addition, residents who have not taken the vaccine will be encouraged to take vaccines at the nearest vaccination posts.
Co-Authors ., Choerunnisa Abra Saputra Siregar Agatha Anggraeni Dewi Ahmad Agus Salim Ahmad MAULANA Akhmad Wahidin Aldi A.M, Muhammad Alfian Yusuf Saksono Amalia Amiruddin Saleh Andam Rukhwandir Anggraini, Deta Ardison Audy Salsabillah Boby Setiawan Choerunnisa . Devi Wahyuni Dewi Katili, Kartini Rosmala Diah Puspita Sari Dimas Artha Antariksa Dwi Rabita Fakhran Al Ramadhan, Muhammad Febiansa, Kevin Zentha Febrianto Nugroho Fian Khamil Arifin Firza Arief Rahmatullah H.N. Lintang Tri Hapsari Hamluddin Hamluddin Henny Apriyanty, Henny Ika Dwi Rachmawati Intan Nurbaiti Iwan Samariansyah Kartini Rosmala Dewi Katili Linny Anggani Muhammad Armen Muhammad Tsani Irsyadi Musa Hubeis Nurikha Pramudhita Primasari, Winda Reski Wahyudi Rilus Kinseng Rizqyututa Primadiansyah Rukhwandir, Andam Saepudin Saepudin Sahrul Budiman Samariansyah, Iwan Septiawan Jiwandono Sri Haryani Tri Hapsari, H.N. Lintang VIVI OKTAVIANI Wahyuni, Devi Wenny Asti Pratiwi Winariyanti, Andhini Yudhistira Wirya Saputra