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All Journal Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Greenation International Journal of Economics and Accounting
Idel Eprianto
Universitas Bhayangkara Jakarta Raya, Jakarta, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Determinasi Keputusan Pembelian Melalui Harga Kompetitif : Promosi, Kualitas Layanan dan Kualitas Produk pada PT. OGZ Research and Publishing Afif Maulana Ibrahim; Hapzi Ali; Idel Eprianto; Joseph Martinio Jocrien Renwarin; Yayan Hendayana; Muhammad Richo Rianto
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 6 No. 3 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (April - Mei 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i3.4445

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh promosi, kualitas layanan, dan kualitas produk terhadap harga kompetitif dan keputusan pembelian, baik secara langsung maupun melalui variabel intervening harga kompetitif pada PT OGZ Research and Publishing. Metode penelitian menggunakan pendekatan kuantitatif dengan uji path analysis untuk mengukur hubungan antar variabel. Data dikumpulkan melalui kuesioner yang diisi oleh responden terkait operasional dan pemasaran perusahaan.Hasil penelitian menunjukkan bahwa promosi, kualitas layanan, dan kualitas produk memiliki pengaruh signifikan terhadap harga kompetitif. Harga kompetitif, pada gilirannya, berperan sebagai mediator yang memperkuat hubungan variabel- variabel tersebut terhadap keputusan pembelian. Namun, promosi tidak memiliki pengaruh langsung terhadap keputusan pembelian, sementara kualitas layanan menunjukkan pengaruh negatif terhadap keputusan pembelian. Sebaliknya, kualitas produk memiliki pengaruh yang signifikan dan positif terhadap keputusan pembelian.Kesimpulannya, strategi peningkatan kualitas produk dan layanan, serta penetapan harga yang kompetitif, merupakan kunci dalam menciptakan keputusan pembelian bagi PT OGZ Research and Publishing di pasar.
Determining Sustainability Growth: Analysis of Dividend Policy, Capital Structure, Liquidity, and Financial Statement Digitalization Mediated by Profitability Ni Nyoman sawitri; Idel Eprianto
Greenation International Journal of Economics and Accounting Vol. 3 No. 2 (2025): Greenation International Journal of Economics and Accounting (June - August 202
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v3i2.436

Abstract

The purpose of this literature review is to develop hypotheses for future authors conducting research related to sustainability growth. The research article Determination of Sustainability Growth: Analysis of Dividend Policy, Capital Structure, Liquidity, and Digitalization of Financial Statements Mediated by Profitability is a scientific literature article in the field of financial management. The approach used in this literature review is descriptive qualitative. The data collection technique involves conducting a literature review or reviewing relevant previous articles. The data used in this study are secondary data with a maximum publication age of 8 years, sourced from academic online media such as Thomson Reuters Journals, Sage, Springer, Taylor & Francis, Scopus Q2-Q4 Emerald, Elsevier, Sage, Springer, Web of Science, Sinta 2-5 Journals, DOAJ, EBSCO, Google Scholar, and digital reference books. Empirical data was used to support the phenomena observed in this study. In this study, one relevant previous study was used for each topic to review the research findings. The results of the literature review are as follows: 1) Dividend policy affects profitability; 2) Capital structure affects profitability; 3) Liquidity affects profitability; 4) Financial statement digitization affects profitability; 5) Dividend policy affects sustainability growth; 6) Capital structure affects sustainability growth; 7) Liquidity affects sustainability growth; 8) Financial statement digitization affects sustainability growth; 9) Profitability affects sustainability growth; 10) Dividend policy affects sustainability growth through profitability; 11) Capital structure affects sustainability growth through profitability; 12) Liquidity affects sustainability growth through profitability; and 13) Financial statement digitization affects sustainability growth through profitability.
Co-Authors Afif Maulana Ibrahim Hapzi Ali Joseph Martinio Jocrien Renwarin Ni Nyoman Sawitri Rianto, Muhammad Richo Yayan Hendayana