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All Journal Jurnal Kebijakan Publik Reformasi : Jurnal Ilmiah Ilmu Sosial dan Ilmu Politik Jurnal Masyarakat Madani Indonesia
Niswa Adlina Labiba
Universitas Negeri Semarang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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The Impact of The Usefulness E-Government of Disdukcapil Bekasi City Through Digital Service Innovation Niswa Adlina Labiba; Shavira Putri Damayanti
Jurnal Kebijakan Publik Vol 16, No 2 (2025)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/jkp.v16i2.8728

Abstract

This research found problems faced by conventional services at the Bekasi Population and Civil Registration Office in the form of limited blank forms, minimal waiting rooms, limited computer equipment, complicated procedures, brokers, and discrimination. Through digital service transformation, it becomes a solution to answer existing problems. This research aims to examine the implementation of the e-open application by the Bekasi City Population and Civil Registration Office as part of the government's efforts to improve public services through e-government innovation. Through a qualitative descriptive research method, the subjects used as informants were e-open application users and e-open operators with the sources in this research being the head of the Bekasi City administration information technology section, the head of the Bekasi City data presentation and processing section, and the community using the e-open application. Data collection was carried out using a purposive sampling technique which was carried out through in-depth interviews, observation, and documentation. The data analysis process uses phenomenological data analysis. The results of the research show that this application has significantly improved public services, ongoing support, and improvements in accessibility for optimal impact. So, this digital service innovation is a solution to transform public administration. This research concludes that e-open has succeeded in improving the provision of public services attracting the public, and bringing significant progress in public services, so this research has implications for the utilization of sustainable digital transformation in public services and is expected to be utilized in all government sectors.
Pancasila Adventure: Penguatan Pengamalan Pancasila Berbasis Gamifikasi pada Siswa Jogja Patriae Academy Yogyakarta Eni Rahmawati; Cahyo Seftyono; Niswa Adlina Labiba; Hanum Salsabila; Intan Dewi Anitasari; Nathania Benedicta Christabel
Jurnal Masyarakat Madani Indonesia Vol. 5 No. 2 (2026): Mei
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/42c80s42

Abstract

Pancasila sebagai dasar negara dan pandangan hidup bangsa berperan dalam membentuk karakter generasi penerus bangsa. Sekolah menjadi tempat yang optimal untuk menanamkan pengamalan nilai Pancasila dalam kehidupan sehari-hari. Namun, penguatan Pengamalan Pancasila di sekolah teologi Jogja Patriae Academy (JPA) Yogyakarta masih belum optimal. Kegiatan pengabdian ini bertujuan untuk menguatkan pengamalan nilai Pancasila yang berbasis teknologi melalui game edukasi ”Pancasila Adventure”. Metode yang digunakan yakni pelatihan, pendampingan, dan evaluasi. Kegiatan dilaksanakan tanggal 4 Juni 2025 dengan melibatkan 15 siswa. Instrumen evaluasi berupa pre-test dan post-test guna mengukur peningkatan pemahaman siswa JPA. Hasil menunjukkan adanya peningkatan rata-rata nilai dari 60 pada pre-test menjadi 81 pada post-test. Hal ini menunjukkan adanya keberhasilan dengan tercapainya indikator peningkatan nilai rata-rata minimal 15 poin. Selain itu, data juga menunjukkan bahwa sebanyak 90% siswa menganggap bahwa game ’Pancasila Adventure” ini menarik dan membantu dalam memahami nilai Pancasila. Pancasila advanture dilengkapi fitur utama berupa mode belajar, tantangan dan kuis, dan capaian hasil pembelajaran.
Strategi Marketing Politik Digita Arena Kontestasi Pilkada Jepara 2024 Niswa Adlina Labiba; Martien Herna Susanti; Sunarto Sunarto
REFORMASI Vol 15, No 3 (2025)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/rfr.v15i3.8374

Abstract

The transformation of political communication in the digital platform era has encouraged local candidates to adapt social media-based political marketing strategies. In the context of the 2024 Pilkada Jepara, Instagram has become a strategic platform for the Wiwit-Hajar ticket to build its image, expand its message reach, and increase public engagement. This study analyzes the use of Instagram as a digital political marketing tool to shape candidate positioning and build rapport with citizens. Through a qualitative approach using case studies, analysis of Instagram post content, digital documentation, and interpretation of narrative patterns, visuals, and engagement levels, this study demonstrates that Instagram is not merely used as a medium for publishing campaign activities but also as a contestation arena that integrates political message substance with adaptive visual strategies. The use of humanistic narratives, consistent personal branding, and adoption of AI-based digital trends strengthen candidate differentiation and enhance political strategy in the digital space. These practices reflect a shift in political marketing from conventional approaches to a digital model oriented toward political engagement. Instagram serves as a strategic space for shaping the narrative, building legitimacy, and expanding public participation in local democracy.Transformasi komunikasi politik di era platform digital telah mendorong kandidat lokal untuk mengadaptasi strategi marketing politik berbasis media sosial. Dalam konteks Pilkada Kabupaten Jepara 2024, Instagram menjadi media strategis yang dimanfaatkan pasangan Wiwit–Hajar untuk membangun citra, memperluas jangkauan pesan, dan meningkatkan keterlibatan publik. Penelitian ini menganalisis pemanfaatan Instagram sebagai instrumen marketing politik digital dalam membentuk positioning kandidat dan membangun kedekatan dengan warga. Melalui pendekatan kualitatif dengan metode studi kasus, analisis konten unggahan Instagram, dokumentasi digital, serta interpretasi terhadap pola narasi, visual, dan tingkat engagement, penelitian ini menunjukkan bahwa Instagram tidak sekadar digunakan sebagai media publikasi kegiatan kampanye, melainkan sebagai arena kontestasi yang mengintegrasikan substansi pesan politik dengan strategi visual yang adaptif. Pemanfaatan narasi humanis, konsistensi personal branding, serta adopsi tren digital berbasis AI memperkuat diferensiasi kandidat sekaligus meningkatkan strategi politik di ruang digital. Praktik ini mencerminkan pergeseran marketing politik dari pendekatan konvensional menuju model digital yang berorientasi pada engagement politik. Instagram berperan sebagai ruang strategis untuk mengontrol narasi, membangun legitimasi, dan memperluas partisipasi publik dalam dinamika demokrasi lokal.
Co-Authors Cahyo Seftyono Eni Rahmawati Hanum Salsabila Intan Dewi Anitasari Martien Herna Susanti Nathania Benedicta Christabel Shavira Putri Damayanti Sunarto Sunarto