Article Per Year (5 Year)
p-Index From 2021 - 2026
1.048
P-Index
This Author published in this journals
All Journal Society: Jurnal Pengabdian Masyarakat International Journal of Management, Economic, Business and Accounting Bulletin of Network Engineer and Informatics (BUFNETS) PATEMON: Multidisciplinary Research
Eman Sulaiman
Telkom University
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON CONSUMER SATISFACTION: A STUDY ON SURRATI PERFUME AT PT. AMANAH DIKI SETIAWAN, DEPOK Siti Sopiyatul Munawaroh; Hartanto Halim; Eman Sulaiman
PATEMON: Multidisciplinary Research Vol. 1 No. 1 (2025): PATEMON: Multidisciplinary Research
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/patemon.v1i1.170

Abstract

Purpose: The purpose of this research is to determine the influence of Product Quality and Service Quality on Consumer Satisfaction for Surrati perfume products at PT. Amanah Diki Setiawan, Depok City. Research Methodology: This study employs a quantitative research method, utilizing Slovin's sampling technique. The population comprises 4,937 consumers of Surrati perfume, with a sample size of 98 consumers. Results: Partial testing indicates that Product Quality significantly affects Consumer Satisfaction, with a calculated t-value of 6.604 (t_hitung > t_tabel; 6.604 > 1.988) and a significance value of 0.000 (< 0.05), leading to the acceptance of the alternative hypothesis (Ha). Product Quality accounts for 46.7% of the positive relationship with Consumer Satisfaction. In terms of Service Quality, the t-value is 2.289 (t_hitung > t_tabel; 2.289 > 1.988) with a significance value of 0.024 (< 0.05), thus also supporting Ha, indicating a 2.50% positive impact on Consumer Satisfaction. Simultaneous testing reveals an F-value of 46.619 (F_hitung > F_tabel; 46.619 > 3.09) and a significance value of 0.000 (< 0.05), confirming that both Product Quality and Service Quality together influence Consumer Satisfaction by 47.9%. Limitations: The study is limited to a single company and product line, which may affect the generalizability of the findings to other contexts. Contribution: This research contributes to the understanding of the relationship between product and service quality and consumer satisfaction, providing insights that can help improve marketing strategies for Surrati perfume products.
MAQASID-DRIVEN HALAL ASSURANCE AND DIGITAL CO-CREATION IN SOCIAL COMMERCE: THE MAHACC MODEL FOR INDONESIA Erwan Iskandar; Eman Sulaiman; Adi Santoso; Vigory Gloriman Manalu
PATEMON: Multidisciplinary Research Vol. 1 No. 2 (2025): PATEMON: Multidisciplinary Research
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/patemon.v1i2.215

Abstract

Purpose: This conceptual paper develops an integrative model to explain how Indonesian consumers form preference and purchase intention toward halal cosmetics in social commerce, where information asymmetry and user-generated claims are pervasive. Research methodology: We conduct a theoretical review and theory-building synthesis across halal assurance and integrity, signaling theory, stimulus–organism–response (S‑O‑R), online trust and risk, value co-creation in social commerce, and platform governance. We integrate these streams with maqasid al-shariah to derive a new mechanism-based model. Results: We propose the MaHACC model (Maqasid-driven Halal Assurance and Co-Creation). A bundle of halal assurance signals, platform shariah governance, and co-creation affordances shapes Maqasid Congruence Appraisal and Amanah-based Digital Trust, which together predict preference, purchase intention, advocacy, and loyalty while reducing perceived halal risk. Limitations: This is a conceptual paper and does not empirically test the model. The scope is Indonesian social commerce and halal cosmetics as a high-credence category. Contribution: MaHACC advances Islamic marketing and digital platform research by (1) operationalizing maqasid congruence as a cognitive appraisal in digital halal consumption, (2) theorizing amanah-based digital trust as a multi-level mechanism linking assurance and co-creation to behavior, and (3) providing testable propositions and an empirical research agenda.
Foresight-Driven Digital Transformation and Innovation Performance in Tourism MSMEs: A Capability Complementarity Perspective Eman Sulaiman; Adi Santoso; Vigory Gloriman Manalu; Daduk Merdika Mansur; Hartanto Halim; Asep Kosasih
Bulletin of Network Engineer and Informatics Vol. 4 No. 1 (2026): BUFNETS (Bulletin of Network Engineer and Informatics) April 2026
Publisher : PT. GWEX NET PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59688/709842

Abstract

Tourism micro, small, and medium enterprises (MSMEs) in West Java operate in increasingly dynamic environments shaped by digital platforms, shifting consumer behavior, and rising sustainability expectations. While digital transformation is often promoted as a strategic solution, many MSMEs struggle to translate digital adoption into meaningful innovation outcomes. This study develops and empirically tests a foresight-driven digital transformation framework that explains how strategic foresight capability, digital transformation capability, and green marketing orientation jointly influence innovation performance. Drawing on dynamic capabilities theory and sustainability-oriented marketing logic, this study employs a sequential mixed-method design. The qualitative phase identifies context-specific manifestations of foresight practices, digital transformation activities, and green marketing behaviors among tourism MSMEs. The quantitative phase, using PLS-SEM analysis of 214 MSMEs, examines the relationships among the constructs and the moderating effect. The results reveal that strategic foresight capability significantly enhances digital transformation capability and green marketing orientation, confirming its role as an upstream dynamic capability. Furthermore, digital transformation capability and green marketing orientation both positively influence innovation performance, with a stronger emphasis on marketing innovation. Importantly, the findings demonstrate a significant complementarity effect, where green marketing orientation strengthens the impact of digital transformation capability on innovation performance. This study contributes to the literature by positioning strategic foresight as a micro-foundation of digital transformation capability, and by integrating digital transformation and sustainability orientation into a unified framework. Practically, the findings highlight the importance for MSMEs to develop simple foresight routines, integrated digital capabilities, and credible sustainability-driven marketing strategies to enhance innovation outcomes.
Sharia Business Development: Integrating Islamic Economic Principles with SDGs Goals Erwan Iskandar; Eman Sulaiman
International Journal of Management, Economic, Business and Accounting Vol. 4 No. 1 (2025): International Journal of Management, Economic, Business and Accounting (IJMEBA)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/ijmeba.v4i1.131

Abstract

Purpose of the Study -- This study aims to analyze the relationship between Islamic economic principles and their role in supporting the achievement of Sustainable Development Goals (SDGs), particularly in sectors such as education, poverty alleviation, and renewable energy. The research also explores the effectiveness of innovative Sharia-compliant financial instruments, such as green sukuk and waqf-based funds, in addressing global sustainability challenges. Research Method -- A mixed-method approach was employed, combining quantitative surveys with qualitative interviews. A sample of 205 respondents, including practitioners, policymakers, and stakeholders in Islamic finance, was analyzed using statistical techniques such as regression analysis, ANOVA, and path analysis to evaluate the relationships between variables and measure the effectiveness of Sharia-based instruments. Result -- The findings indicate a significant positive relationship (β = 0.68, p < 0.01) between the application of Sharia principles and the achievement of SDGs, particularly in education and poverty alleviation. Moreover, 70% of respondents support the development of innovative financial instruments such as green sukuk, which was found to have a substantial impact (coefficient = 0.72) on financing renewable energy projects. However, challenges such as regulatory gaps and technical constraints were identified, highlighting the need for enhanced awareness and policy support. Conclusion -- The study concludes that Islamic economic principles are highly relevant to achieving SDGs, particularly when integrated with innovative financial instruments. Practical implications include the need for regulatory frameworks to support Sharia-compliant financial products and increased collaboration among stakeholders to optimize their potential for sustainable development. Socially, the research underscores the importance of ethical finance in addressing global inequality and environmental challenges.
Assessing the Role of Career Development, Motivation, and Job Satisfaction in Enhancing Nurse Performance at Pertamina Hospital Dewi Komalasari; Hartanto Halim; Eman Sulaiman
International Journal of Management, Economic, Business and Accounting Vol. 4 No. 3 (2025): International Journal of Management, Economic, Business and Accounting (IJMEBA)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/ijmeba.v4i3.180

Abstract

Purpose of the study — This study aims to obtain qualified nurses by analyzing the influence of career development, motivation, and job satisfaction on nurses’ performance at Pertamina Cirebon Hospital. Research method—The study employed a quantitative method. Data were processed using IBM SPSS Statistic 25, and the sample consisted of 64 nurses, determined through the Slovin formula. Result— Partial test results indicate that career development (t = 2.214 > 1.670; sig. 0.031 < 0.05) and work motivation (t = 3.993 > 1.670; sig. 0.000 < 0.05) have a positive and significant effect on nurses’ performance. Job satisfaction (t = 1.733 > 1.670; sig. 0.088 < 0.05) also shows a positive and significant influence. Simultaneous testing (F = 41.201 > 2.75; sig. 0.000 < 0.05) reveals that career development, motivation, and job satisfaction collectively have a positive and significant impact on nurses’ performance. Conclusion— Work motivation is the most dominant factor affecting nurses’ performance, while job satisfaction requires more attention. Pertamina Cirebon Hospital needs to improve job satisfaction effectively to further enhance nurses’ performance.
Digital Marketing Campaign Training Using Artificial Intelligence for MSMEs in the UMKM Naik Kelas Program of Karawang Regency Adi Santoso; Eman Sulaiman; Vigory Gloriman Manalu
Society : Jurnal Pengabdian Masyarakat Vol. 5 No. 4 (2026): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/efg3ar34

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economic development; however, many MSME actors still face challenges in implementing effective digital marketing strategies. The rapid advancement of Artificial Intelligence (AI) has created new opportunities for MSMEs to improve marketing efficiency, customer engagement, and content personalization. This community service activity aimed to enhance the knowledge and practical skills of MSME participants in utilizing AI technologies for digital marketing campaigns. The activity was conducted as part of a training and mentoring program within the “UMKM Naik Kelas Kabupaten Karawang” initiative on July 4, 2026, and involved MSME owners from various business sectors. The implementation methods included lectures, demonstrations, case studies, and hands-on practice using AI-based tools for content creation, campaign optimization, customer communication, and market analysis. The results demonstrated an improvement in participants' understanding of AI-based digital marketing strategies, as reflected in interactive discussions, practical exercises, and participant engagement during the training sessions. Participants showed increased awareness of AI applications for content creation, advertising optimization, and customer communication.
Co-Authors Adi Santoso Asep Kosasih Daduk Merdika Mansur Dewi Komalasari Erwan Iskandar Erwan Iskandar Hartanto Halim Hartanto Halim Siti Sopiyatul Munawaroh Vigory Gloriman Manalu