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Communication Barriers to Sustainable Utilization of Coconut Waste in Gedebage Main Market Bandung Kamil, Indriyati; Rosimah, Siti; Rohmana, Rohmana; Maya Sari, Nur Zeina
Amalee: Indonesian Journal of Community Research and Engagement Vol 5 No 1 (2024): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v5i1.4074

Coconut waste, a largely untapped resource, holds immense potential for efficient utilization. However, this commodity's current production has yet to generate significant added value as coconuts are primarily used for coconut oil, and the fiber is often discarded as waste. This service research identifies challenges and communication barriers in using coconut dregs at the Gedebage Main Market, Bandung City. By employing the Community Research (CBR) service method through Forum Group Discussions (FGD), we aim to collaborate with the community to explore various approaches to the issues they face. Data was collected through a qualitative approach, including in-depth interviews, field observations, and literature studies. The service research findings reveal several challenges in utilizing coconut waste, such as infrastructure problems, licensing constraints, and the need for better-trained human resources. Meanwhile, communication obstacles faced include technical obstacles, namely the lack of accompanying staff or communicators who carry out outreach and provide information on the potential use of coconut dregs to the community. Technological obstacles include the unavailability of the required modern coconut waste processing machines. Institutional obstacles include unclear roles and responsibilities of the parties involved and the need for coordination between stakeholders in utilizing coconut waste. Your active participation and support are crucial in overcoming these obstacles and realizing the full potential of coconut waste.

Marketing Promotion Finance and Accounting System in Banana Chip and Peel Community Micro Business Bandung Sari, Nur Zeina Maya; Kanya, Nita; Kamil, Indriyati; Nandang, Nandang
Amalee: Indonesian Journal of Community Research and Engagement Vol 5 No 2 (2024): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v5i2.5904

The banana chip and peel community micro business in Bandung needs help in marketing promotion and financial management despite the high nutritional potential of banana peels. This initiative aims to enhance local micro-businesses' marketing strategies and financial practices by empowering community members with the necessary skills and knowledge. Utilizing a community-based research (CBR) method, the project involved focus group discussions, interviews, and marketing training seminars to identify obstacles and promote product innovation. Participants were taught effective marketing techniques and financial accounting practices, including cash flow management and profit-loss reporting. The results demonstrated a significant improvement in business stability and sales performance, with participants adopting diverse product offerings such as cheese and chocolate-flavored chips. Community engagement played a crucial role, ensuring strategies were culturally relevant and fostering a sense of ownership among participants. In conclusion, this initiative successfully applied theoretical frameworks to enhance the economic viability of local micro-businesses. By integrating effective marketing, sound financial management, and community participation, the program empowered entrepreneurs to innovate and sustain their enterprises, ultimately contributing to the region's economic development. Future efforts should build on these principles to support local businesses further.

Service-dominant logic in the hotel industry: Pathway to brand awareness and loyalty Sondari, Tanty; Sari, Nur Zeina Maya; Nuraliati, Ayke
Asian Management and Business Review Volume 5 Issue 1, 2025
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol5.iss1.art15

This study aims to analyze the influence of service-dominant logic (SDL) on brand attitude, emotional brand attachment, and brand engagement and the impact of these three variables on brand awareness and brand loyalty among hotel users in Bandung City. A quantitative approach was used in this study with data collection techniques through questionnaires distributed to 230 respondents, namely hotel users in Bandung. The structural equation modeling method based on partial least squares (SEM-PLS) was used to test the relationship between variables in the research model. The results of the study indicate that SDL has a significant positive effect on brand attitude, emotional brand attachment, and brand engagement. in addition, brand attitude, emotional brand attachment, and brand engagement also have a positive effect on brand awareness and brand loyalty. These findings indicate that the SDL approach implemented by hotels can strengthen emotional relationships and consumer engagement with the brand, which ultimately increases customer awareness and loyalty to the hotel brand.

The Role of Social Media in Advocating Sustainable Utilization of Coconut Husk Waste: A Case Study at Gedebage Wholesale Market, Bandung Kamil, Indriyati; Rosimah, Siti; Rohmana, Rohmana; Zeina Maya Sari, Nur
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.3228

This research explores the role of social media in advocating for the sustainable utilization of coconut husk waste at the Gedebage Wholesale Market, Bandung. Coconut husk waste is a significant natural resource with great potential but often underutilized. Employing a qualitative approach with a focus on a case study, this research utilizes online observation techniques, in-depth interviews, and content analysis of social media platforms (Instagram and Facebook) involving relevant stakeholders. Data analysis reveals that social media plays a key role in raising awareness and mobilizing support for sustainable coconut husk waste utilization. Social media platforms such as Instagram and Facebook are utilized to disseminate information about the benefits and potential of coconut husk waste, promote sustainable products made from such waste, and facilitate interactions among producers, consumers, and other stakeholders. The study also identifies challenges and opportunities in using social media for coconut husk waste utilization campaigns. Challenges include difficulty in reaching the right audience, managing the risk of inaccurate information, and building sustainable engagement. On the other hand, opportunities include the ability to create compelling narratives, connect communities with similar interests, and raise broader awareness about the importance of sustainable waste utilization. This research provides insights into the potential and crucial role of social media in driving social change towards more sustainable coconut husk waste utilization. Practical implications include the importance of developing effective communication strategies via social media to support sustainable waste utilization efforts in local and global markets.

Accounting Information System and Effective Leadership to Improve Employee Performance Sari, Nur Zeina Maya; Johan, Ahmad; Pramiarsih, Euis Eka
JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) Vol 9 No 1 (2025): April
Publisher : Program Studi Akuntansi Universitas Langlangbuana Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/jasa.v9i1.2779

Accounting information system and effective leadership already implemented and running with good can increase performance employees at Inspectorate general office regency Bandung. Method research used that is descriptive and verifiable with approach quantitative. Population in study This is all staff of Inspectorate general office which consists of on employee department accounting. Probability sampling techniques with use random sampling so that amount sample in study This determined a total of 33 data sources were obtained originate from distribution questionnaire. Data in study This is primary data using questionnaire. Research this also uses method analysis descriptive and verifiable as well as approach processed quantitative in a way structured use SEM-PLS. Results from study This show that 1) Success system information accounting is very high 2) Success System Information Accountancy influential to performance employees 3 ) Effective leadership in category enough height and 4) Leadership influential to performance.

Marketing Promotion Finance and Accounting System in Banana Chip and Peel Community Micro Business Bandung Sari, Nur Zeina Maya; Kanya, Nita; Kamil, Indriyati; Nandang, Nandang
Amalee: Indonesian Journal of Community Research and Engagement Vol. 5 No. 2 (2024): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v5i2.5904

The banana chip and peel community micro business in Bandung needs help in marketing promotion and financial management despite the high nutritional potential of banana peels. This initiative aims to enhance local micro-businesses' marketing strategies and financial practices by empowering community members with the necessary skills and knowledge. Utilizing a community-based research (CBR) method, the project involved focus group discussions, interviews, and marketing training seminars to identify obstacles and promote product innovation. Participants were taught effective marketing techniques and financial accounting practices, including cash flow management and profit-loss reporting. The results demonstrated a significant improvement in business stability and sales performance, with participants adopting diverse product offerings such as cheese and chocolate-flavored chips. Community engagement played a crucial role, ensuring strategies were culturally relevant and fostering a sense of ownership among participants. In conclusion, this initiative successfully applied theoretical frameworks to enhance the economic viability of local micro-businesses. By integrating effective marketing, sound financial management, and community participation, the program empowered entrepreneurs to innovate and sustain their enterprises, ultimately contributing to the region's economic development. Future efforts should build on these principles to support local businesses further.

The Cost Accounting and Finance Management Analysis Young Coconut Waste Business Sari, Nur Zeina Maya; Rosimah, Siti; Rohmana, Rohmana; Larasati, Putri Dinda; Faisal, Rafi Ahmad
JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) Vol 8 No 2 (2024): August
Publisher : Program Studi Akuntansi Universitas Langlangbuana Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/jasa.v8i2.2628

This research to find out about cost accounting and financial management of coconut shell waste produced in Bandung. Cost Accounting can be seen from the decrease in variable cost of young coconut waste. Then Financial Management for young coconut entrepreneurs by planning Break event point , Internal Rate of return and Benefit cost ratio. The lack of cost accounting records is an obstacle for coconut traders. Without proper planning, young coconut waste. Young coconut waste actually has high cost accounting and finance management it further processed with a touch of technology and the creativity and innovation of humans who care about this. Many research and community service activities have utilized young coconut waste into various products that have high value. The cost accounting and finance management of young coconut waste based on literature studies and empirical studies of young coconut business people as well as the design of a machine for chopping young coconut waste to become a new product that has added value. The method used is descriptive quantitative research with a case study of young coconut traders in the Gelora Bandung Lautan Api (GBLA). The results of the feasibility analysis with technical aspects using a machine for chopping young coconuts into cocopeat and coco obtained a, Cost Accounting: internal rate of return (RR) = 21 % and yield point (BEP) = 27,373 kg of coco, with finance management benefit cost ratio (BCR) = 2.05 achieved in the first year. The research position was carried out in Bandung after the FGD (forum group discussion) process. The benefit is to find out the influence of cost accounting and financial management on coconut shell waste. Answering the problems of MSME actors in cost accounting, young coconut financial management and knowledge development.

Communication Barriers to Sustainable Utilization of Coconut Waste in Gedebage Main Market Bandung Kamil, Indriyati; Rosimah, Siti; Rohmana, Rohmana; Maya Sari, Nur Zeina
Amalee: Indonesian Journal of Community Research and Engagement Vol. 5 No. 1 (2024): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v5i1.4074

Coconut waste, a largely untapped resource, holds immense potential for efficient utilization. However, this commodity's current production has yet to generate significant added value as coconuts are primarily used for coconut oil, and the fiber is often discarded as waste. This service research identifies challenges and communication barriers in using coconut dregs at the Gedebage Main Market, Bandung City. By employing the Community Research (CBR) service method through Forum Group Discussions (FGD), we aim to collaborate with the community to explore various approaches to the issues they face. Data was collected through a qualitative approach, including in-depth interviews, field observations, and literature studies. The service research findings reveal several challenges in utilizing coconut waste, such as infrastructure problems, licensing constraints, and the need for better-trained human resources. Meanwhile, communication obstacles faced include technical obstacles, namely the lack of accompanying staff or communicators who carry out outreach and provide information on the potential use of coconut dregs to the community. Technological obstacles include the unavailability of the required modern coconut waste processing machines. Institutional obstacles include unclear roles and responsibilities of the parties involved and the need for coordination between stakeholders in utilizing coconut waste. Your active participation and support are crucial in overcoming these obstacles and realizing the full potential of coconut waste.

Beyond compliance: How financial reporting practices shape tax behavior among growing MSME’S Sari, Nur Zeina Maya; Sondari, Tanty; Hadiana, R. Nana
Jurnal Akuntansi dan Auditing Indonesia Vol 29, No 2 (2025)
Publisher : Accounting Department, Faculty of Business and Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study examines the influence of entrepreneurial attitude on tax compliance among Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, with financial reporting compliance as a mediating variable and religiosity and patriotism as moderators. A survey of 500 MSME owners in West Java, Central Java, and East Java was conducted. The results show that a strong entrepreneurial attitude, which is marked by proactiveness and responsibility, positively affects tax compliance. Financial reporting compliance significantly mediates this relationship, as orderly financial reporting leads to better tax compliance. Additionally, religiosity and patriotism strengthen the link between entrepreneurial attitude and tax compliance, as business owners who uphold moral and national values are more likely to fulfill their tax obligations. These findings offer practical implications for policymakers, highlighting the need to enhance financial literacy, promote ethical entrepreneurship, and provide tax education grounded in social and national values.

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