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All Journal Mutiara : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) PEMIMPIN - Pengabdian Masyarakat Ilmu Pendidikan
Sri Anawati
Universitas Global Jakarta
Religion Arts Humanities Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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PEMBERDAYAAN UMKM ILHAM LAUNDRY MELALUI PENDAMPINGAN PROMOSI DIGITAL DAN PENGELOLAAN USAHA Nora Listiana; Nur Fitri Dewi; Sri Anawati; Febria Anjara; Aulia Choiri Windari; Suci Ayu Sudari; Alfi Maghfuriyah; Yuni Pambreni
Pengabdian Masyarakat Ilmu Pendidikan Vol. 6 No. 1 (2026): JURNAL PEMIMPIN - PENGABDIAN MASYARAKAT ILMU PENDIDIKAN - Edisi Januari 2026
Publisher : FKIP Universitas Citra Bangsa

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Abstract

This Community Service activity aims to analyze and assist the development of the Ilham Laundry MSME, located near the University of Indonesia. Methods used included direct observation, interviews with the business owner, and simple mentoring on promotion and business management. The results of the activity indicate that Ilham Laundry has been able to survive the competition and challenges of the pandemic through quality service and the use of digital technologies, such as WhatsApp Business and Google Maps. This Community Service activity contributes to improving the understanding of MSME business strategies and supporting the sustainability of laundry services in a more adaptive and competitive manner.
Perancangan dan Implementasi Sistem Informasi Persediaan Barang UMKM Rajut Berbasis Visual Foxpro Agnemas Yusoep Islami; Sri Anawati; Noviyanti Noviyanti; Artika Sari Devy; Apriliana Apriliana; Intan Pandini; Lestiara Kamilah Syari; Rana Auliana Sari; Silvy Aprilianti
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Inventory management is an essential aspect of supporting MSME operations. Little Grande Craft Shop, an MSME selling knitting supplies, still manages stock records and monitoring manually, which may cause recording errors, delayed updates, and less effective inventory control. An inventory information system using Microsoft Visual FoxPro 9.0 was developed to support more effective and integrated management. The method included observation, interviews, system analysis, database and interface design using ERD and HIPO, and system implementation. The system provides login, product management, incoming and outgoing goods recording, sales transactions, automatic stock calculation, and inventory and sales reports. Implementation made inventory management more structured, improved stock information accuracy, and supported more efficient reporting.
Pengaruh Key Opinion Leader (KOL) dan Content Marketing terhadap Keputusan Pembelian Steak Sultan 99 Mesja Dwika; Dwi Rachmawati; Sri Anawati
MUTIARA: Jurnal Ilmiah Multidisiplin Indonesia Vol. 4 No. 3 (2026): JIMI - JULI
Publisher : PT. PENERBIT TIGA MUTIARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61404/mutiara.v4i3.587

Abstract

Digital marketing increasingly influences how consumers search for information and choose products, particularly in the culinary industry, which faces intense competition. Key Opinion Leaders (KOLs) and Content Marketing are widely utilized to attract attention, provide information, and influence purchasing decisions, although previous research has reported mixed findings. This study aims to examine the partial and simultaneous effects of KOLs and Content Marketing on consumer purchasing decisions at Steak Sultan 99. The study employed an associative quantitative approach involving 100 respondents selected through purposive sampling, namely consumers aged at least 15 years, residing in Depok City, and having previously purchased Steak Sultan 99 products. Data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression, t-test, F-test, and the coefficient of determination through IBM SPSS Statistics 26. The results indicate that KOLs do not have a significant effect, whereas Content Marketing has a positive and significant effect and serves as the dominant predictor. Simultaneously, both variables have a significant effect, with an R Square value of 0.449 in the context of a local steak business.
Co-Authors Agnemas Yusoep Islami Alfi Maghfuriyah Apriliana Apriliana Artika Sari Devy Aulia Choiri Windari Dwi Rachmawati Febria Anjara Intan Pandini Lestiara Kamilah Syari Mesja Dwika Nora Listiana Noviyanti Noviyanti Nur Fitri Dewi Rana Auliana Sari Silvy Aprilianti Suci Ayu Sudari Yuni Pambreni