Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Journal of Business Administration and Entrepreneurship Innovation
Narulita Syarweny
Politeknik Negeri Jakarta

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
The Influence of Customer Experience on Repurchase Behavior in the E-Commerce Industry: A Case Study of April Eyewear on Shopee Fachri Aditya; Narulita Syarweny; Haris Satria Putra
Journal of Business Administration and Entrepreneurship Innovation Vol. 2 No. 1 (2025): Journal of Business Administration and Entrepreneurship Innovation
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/baei.v2i01.7773

Abstract

This study aims to examine the influence of customer experience on repurchase behavior within the Indonesian e-commerce industry, with a specific focus on April Eyewear's presence on the Shopee platform. It investigates how various aspects of the customer journey, from initial product interaction to post-purchase support, contribute to a customer's decision to make repeat purchases. Drawing upon qualitative observations from the Shopee platform, this research explores how elements such as clear product information, efficient ordering processes, responsive customer service, and effective return policies shape the customer's perception and drive subsequent purchasing decisions. Findings are expected to highlight that a consistently positive customer experience is a critical driver for fostering brand loyalty (Yasa et al., 2020) and, consequently, encouraging repurchase behavior in the competitive online marketplace (Bolton et al., 2018). This study provides valuable insights for e-commerce businesses seeking to enhance customer retention and sustain long-term growth
The Content Creation Process On Instagram @horti.kementan As A Publication Medium At The Directorate General Of Horticulture, Ministry Of Agriculture Restu Jati Saputro; Wahyudi Utomo; Riskon Ginting; Anwar Mustofa; Narulita Syarweny
Journal of Business Administration and Entrepreneurship Innovation Vol. 2 No. 2 (2025): Journal of Business Administration and Entrepreneurship Innovation
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/baei.v2i02.7903

Abstract

This research examines the content creation process on Instagram @horti.kementan, serving as a publication medium at the Directorate General of Horticulture, Ministry of Agriculture. The rapid advancement of internet and social media technologies, particularly Instagram, has transformed communication and information dissemination. Instagram has become a potent platform for public agencies to engage with audiences, build trust, and promote programs effectively. The Directorate General of Horticulture utilizes Instagram to share up-to-date information and publicize its activities, fostering relationships with both internal and external stakeholders, and building public trust through transparent performance and strategic communication. This study aims to explain the content creation process, describe the publication outcomes, and identify the obstacles encountered and solutions implemented. The findings provide insights into effective digital content strategies for government public relations and highlight the importance of visual communication in conveying agricultural information to a broad audience, including younger generations.
IMPLEMENTATION OF EXCELLENT SERVICE STRATEGIES BY SALES ASSISTANTS TO OPTIMIZE FASHION PRODUCT SALES Karina Putri; Nadya Shafwa Mayla; Narulita Syarweny
Journal of Business Administration and Entrepreneurship Innovation Vol. 3 No. 1 (2026): Journal of Business Administration and Entrepreneurship Innovation
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/baei.v3i1.8555

Abstract

This article provides a comprehensive analysis of how excellent service strategies are operationalized by sales assistants at PT Matahari Department Store Tbk, Solo Grand Mall branch, to drive revenue and customer loyalty. In a retail landscape increasingly dominated by digital platforms, the human element in physical stores serves as a vital competitive advantage. This research utilizes a qualitative descriptive methodology, drawing on the 6A framework to evaluate service delivery. Through in-depth field observations and analysis of performance metrics, the study identifies that while all six variables are essential, the synergy between 'Attitude' and 'Action' most significantly influences impulse buying and repeat visits. The results underscore that sales assistants are strategic agents who bridge the gap between product availability and consumer desire, particularly in the socio-culturally nuanced market of Surakarta. The study concludes with practical recommendations for retail managers to enhance staff training and service consistency in high-traffic mall environments.
Co-Authors Anwar Mustofa Fachri Aditya Haris Satria Putra Karina Putri Nadya Shafwa Mayla Restu Jati Saputro Riskon Ginting Wahyudi Utomo