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All Journal SWARNA Jurnal Kolaborasi Sains dan Ilmu Terapan Journal of Business Administration and Entrepreneurship Innovation Proceeding Seminar Nasional Riset Terapan Administrasi Bisnis dan Mice (SNRT)
Haris Satria Putra
Politeknik Negeri Jakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Energy Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Faktor-Faktor Yang Mempengaruhi Tarikan Perjalanan Dan Dampaknya Terhadap Kepuasan Pelanggan Di Mall Jakarta Irfan Rusydi Triyanto; Yoshua Ardy Putra; Haris Satria Putra; Muhammad Ari Kurniawan; Edi Sumatirta; Andi Muhammad Fiqri Achmad
Jurnal Kolaborasi Sains dan Ilmu Terapan Vol. 4 No. 2 (2026): Jurnal Kolaborasi Sains dan Ilmu Terapan
Publisher : Utiliti Project Solution

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Abstract

Penelitian ini mengkaji faktor-faktor yang mempengaruhi tarikan perjalanan serta dampaknya terhadap kepuasan pelanggan di pusat perbelanjaan (mall) di Jakarta, Indonesia. Secara khusus, penelitian ini menelaah pengaruh fasilitas parkir, tenant, dan aksesibilitas mall terhadap tarikan perjalanan, serta pengaruh selanjutnya dari tarikan perjalanan terhadap kepuasan pelanggan, dengan tarikan perjalanan berperan sebagai variabel mediasi. Desain survei kuantitatif lintas seksi digunakan, dengan data dikumpulkan dari 200 pengunjung mall melalui kuesioner yang diisi sendiri menggunakan skala Likert lima poin. Data dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil menunjukkan bahwa tenant merupakan satu-satunya prediktor signifikan dari tarikan perjalanan dan secara langsung mempengaruhi kepuasan pelanggan. Tarikan perjalanan secara signifikan memprediksi kepuasan pelanggan dan memediasi sebagian hubungan antara tenant dan kepuasan pelanggan. Fasilitas parkir dan aksesibilitas mall tidak menunjukkan efek signifikan terhadap tarikan perjalanan maupun kepuasan pelanggan. Model struktural menjelaskan 61,4% varians pada tarikan perjalanan dan 59,2% pada kepuasan pelanggan.
The Influence of Customer Experience on Repurchase Behavior in the E-Commerce Industry: A Case Study of April Eyewear on Shopee Fachri Aditya; Narulita Syarweny; Haris Satria Putra
Journal of Business Administration and Entrepreneurship Innovation Vol. 2 No. 1 (2025): Journal of Business Administration and Entrepreneurship Innovation
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/baei.v2i01.7773

Abstract

This study aims to examine the influence of customer experience on repurchase behavior within the Indonesian e-commerce industry, with a specific focus on April Eyewear's presence on the Shopee platform. It investigates how various aspects of the customer journey, from initial product interaction to post-purchase support, contribute to a customer's decision to make repeat purchases. Drawing upon qualitative observations from the Shopee platform, this research explores how elements such as clear product information, efficient ordering processes, responsive customer service, and effective return policies shape the customer's perception and drive subsequent purchasing decisions. Findings are expected to highlight that a consistently positive customer experience is a critical driver for fostering brand loyalty (Yasa et al., 2020) and, consequently, encouraging repurchase behavior in the competitive online marketplace (Bolton et al., 2018). This study provides valuable insights for e-commerce businesses seeking to enhance customer retention and sustain long-term growth
Pendekatan Lean Distribution Dalam Mereduksi Waste Dominan pada Proses Pengiriman Barang (Study Case PT XYZ) Fairuz Su’da Oktavia Kusdarwanto; Arizal Putra Pratama; Wahyudi Utomo; Yoshua Ardy Putra; Haris Satria Putra
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This research aims to identify the dominant waste and its root causes at PT XYZ. The study uses a Lean Distribution approach by combining quantitative and qualitative methods to analyze and provide improvement recommendations in the distribution/shipping process at PT XYZ. To identify the waste occurring in the goods shipping process, the researcher used tools such as current state mapping, value stream analysis tools (VALSAT), fishbone diagram, and finally future state mapping. The results of this study indicate the existence of a dominant waste, namely waiting in the administrative preparation process of shipping and the preparation process of the fleet, as well as waste transportation in the goods shipping process. The root cause of this waiting waste is the slow delegation of backup approvers, lack of supervision from top management on busy approvers' work conditions or Or there is a meeting, there is no KPI for the approval time of delivery orders and a lack of routine system maintenance, the driver is currently making deliveries or transporting other passengers, limitations in the number of internal fleets, and maintenance of the fleet. Transportation waste in activities includes the addition of delivery routes caused by users requesting urgent deliveries, there are no regulations to limit goods after the loading process, and the limited fleet. Recommendations for improvement can reduce the processing time from 34,513 seconds to 25,146 seconds.
Perbandingan Pengaruh Kerja Sama Beauty Influencer dan Celebrity Endorsement Sebagai Media Komunikasi Pemasaran Terhadap Kepercayaan Konsumen (Studi Kasus Tiktok Somethincofficial Berdasarkan Segmentasi Generasi Z) Firza Intania Azzahra; Titik Purwinarti; Riza Hadikusuma; Risya Zahrotul Firdaus; Haris Satria Putra
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This research is motivated by the development of the beauty industry in Indonesia and the increasing activity of generation Z on social media, especially TikTok social media. Somethinc as one of the local beauty brands utilizes digital marketing communication strategies through collaboration with beauty influencers and celebrity endorsement as a way to build consumer trust. This study aims to compare the influence of beauty influencers and celebrity endorsement on generation Z consumers' trust in the Somethinc brand. The research uses quantitative methods with a comparative associative approach. The population in this study is generation Z who live in DKI Jakarta, actively use Tiktok and have bought Somethinc products. The sampling technique used in this study is a non-probability sampling technique in the purposive sampling method. Primary data was collected through questionnaires to 150 respondents online. The data was analyzed through validity test, reliability test, classical assumption test, multiple linear regression test and T test using SPSS software. The results showed that beauty influencers and celebrity endorsement have a positive and significant influence on consumer trust in the Somethinc brand. However, beauty influencers has a greater influence than celebrity endorsement in building consumer trust. Researchers suggest that Somethinc should prioritize promotion through beauty influencers and choose beauty influencers that have a good and straightforward communication style
Strategi Program CSR dalam Pemberdayaan Masyarakat pada PT Bukit Asam TbK Alivsta Andini; Titik Purwinarti; Riza Hadikusuma; endah wartiningsih; Haris Satria Putra
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This study aims to analyze the implementation strategy of the corporate social responsibility (CSR) program in community empowerment by PT Bukit Asam Tbk through the SIBA Batik Kujur program. This program represents a creative industry-based CSR initiative that utilizes local cultural potential as a means to enhance the economic independence of the community. However, its implementation still faces several challenges, such as stagnation in the number of active artisans, limited product innovation, and partner dependence on the company. This research adopts a descriptive qualitative approach using a case study method. Data were collected through in-depth interviews with four key informants, documentation, and literature studies. The data analysis technique used is SWOT analysis to identify strengths, weaknesses, opportunities, and threats in the program’s implementation. The findings show that the implemented strategy consists of three stages of strategic management: formulation through identifying community needs and local potential, implementation in the form of batik training and capital assistance, and periodic program evaluation. The IFAS analysis shows that SIBA Batik Kujur is in an average position with a score of 2.82. Likewise, the EFAS analysis also indicates an average position, with a score of 2.33. The recommended strategy for PT Bukit Asam Tbk is the weakness–opportunities (WO) strategy.
Studi Literatur Augmented Reality Terhadap Purchase Intention dengan Mediasi Attitude: Studi Pada Produk Kecantikan Sujiwo Priambodo; Haris Satria Putra
Seminar Nasional Riset Terapan Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v15i01.7698

Abstract

The rapid advancement of digital technology has transformed marketing strategies, particularly in the cosmetics industry, through the adoption of Augmented Reality (AR). One of the most widely implemented applications is the Virtual Try-On (VTO) feature, which enables consumers to virtually experience cosmetic products before making a purchase. This technology helps reduce uncertainty in online shopping by providing a more interactive and realistic product evaluation experience. Despite its increasing adoption, the underlying mechanism through which AR influences consumers' purchase intention remains insufficiently understood. Therefore, this study aims to examine the effect of Augmented Reality on consumers' purchase intention, with attitude serving as a mediating variable in the context of beauty products. This study adopts the Stimulus-Organism-Response (S-O-R) theory as its primary theoretical framework, conceptualizing Augmented Reality as the stimulus, attitude as the organism, and purchase intention as the response. The AR construct is operationalized through two key dimensions, namely vividness and interactivity, which represent the technology's ability to deliver realistic visual representations and interactive user experiences. This study is expected to contribute theoretically by extending the application of the Stimulus-Organism-Response framework in the context of AR-enabled digital marketing and by explaining the mediating role of attitude in the relationship between Augmented Reality and purchase intention. Practically, the findings are expected to provide insights for cosmetic companies in designing more effective AR-based digital experiences to enhance consumers' attitudes and purchase intentions.
Pemetaan Persebaran UMKM Kota Depok Menggunakan Clustering Berbasis Data Spasial Haris Satria Putra; Yoshua Ardy Putra; Irfan Rusydi Triyanto
Seminar Nasional Riset Terapan Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v15i01.7699

Abstract

This study aims to identify the distribution patterns of Micro, Small, and Medium Enterprises (MSMEs) in Depok City using a spatial data-based clustering approach. The research problem is motivated by the uneven distribution of MSMEs across regions, which may affect the effectiveness of development and support program planning. This study employed a quantitative approach using data mining techniques through the Cross Industry Standard Process for Data Mining (CRISP-DM) methodology. The dataset consisted of secondary data from 50 MSMEs distributed across 11 districts in Depok City, with geographic coordinates (latitude and longitude) used as the primary variables. The clustering process was conducted using the Density-Based Spatial Clustering of Applications with Noise (DBSCAN) algorithm with the best parameters of ε = 0.60 and min_samples = 4. The results showed that the DBSCAN algorithm successfully generated four clusters and identified four data points as noise. Evaluation results using the Silhouette Score and Davies-Bouldin Index yielded values of 0.3171 and 0.6766, respectively, indicating a reasonably good clustering structure with relatively clear separation among clusters. Visualization through scatter plots and interactive maps revealed concentrations of MSME distribution in several areas of Depok City. The findings can be utilized as supporting information for decision-making and regional-based MSME development planning.
Peningkatan Literasi Keuangan melalui Pelatihan Pencatatan Keuangan Sederhana pada UMKM Kelurahan Cipedak Yanita Ella Nilla Chandra; Haris Satria Putra; Ratri Kurniasari; Irfan Rusydi Triyanto; Adilah Permananingrum
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 9 (2026): SWARNA : Jurnal Pengabdian Kepada Masyarakat, September, 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v5i9.4423

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) dalam mencatat keuangan usaha secara tertib. Kegiatan ini merupakan kelanjutan dari pendampingan pemasaran digital yang sebelumnya dilaksanakan di lokasi yang sama. Kegiatan dilaksanakan di Kelurahan Cipedak, Kecamatan Jagakarsa, Jakarta Selatan, pada tanggal 27 Agustus 2026 dengan metode Participatory Action Research (PAR) yang melibatkan 20 pelaku UMKM secara aktif mulai dari perencanaan, pelatihan, hingga evaluasi. Pelatihan dilaksanakan dalam dua sesi, yaitu (1) pentingnya pencatatan keuangan dan pemisahan keuangan pribadi dengan usaha, dan (2) praktik pencatatan pemasukan dan pengeluaran usaha menggunakan aplikasi keuangan. Hasil evaluasi menunjukkan bahwa pemahaman peserta tentang pencatatan keuangan meningkat dan peserta mampu mencatat transaksi usaha secara mandiri. Kegiatan ini berkontribusi pada peningkatan literasi keuangan dan ketertiban pengelolaan keuangan usaha pelaku UMKM di Cipedak.
Co-Authors Adilah Permananingrum Alivsta Andini Andi Muhammad Fiqri Achmad Arizal Putra Pratama Chandra, Yanita Ella Nilla Edi Sumatirta Endah Wartiningsih Fachri Aditya Fairuz Su’da Oktavia Kusdarwanto Firdaus, Risya Zahrotul Firza Intania Azzahra Irfan Rusydi Triyanto Kurniasari, Ratri Kurniawan, Muhammad Ari Narulita Syarweny Putra, Yoshua Ardy Riza Hadikusuma Sujiwo Priambodo Titik Purwinarti Wahyudi Utomo Yoshua Ardy Putra