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All Journal Jurnal Kreatif : Karya Pengabdian untuk Masyarakat Aktif dan Inovatif
Haditama, Akbar
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Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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PENINGKATAN DAYA SAING USAHA MIKRO, KECIL, DAN MENENGAH “NASI BEBEK ALBISRI” DALAM BIDANG KULINER MELALUI PROSES PENDAFTARAN MEREK DAGANG Putri, Kayla Fellicia; Joe, Cleo Patricia; Nareswari, Naura; Lestari, Hera Aprillya Dwi; Saputra, Rafi Rangga; Avesina, Darari Rifqi; Primandana, Devan Fakhriy; Ardiansyah, Aldizar Fikri; Andika, Alif; Haditama, Akbar; Rahayu, Monica Hermala; Dirkareshza, Rianda
Jurnal Kreatif : Karya Pengabdian untuk Masyarakat Aktif dan Inovatif Vol 3 No 1 (2026): JANUARI
Publisher : Zhata Institut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64578/jkreatif.v3i1.187

Abstract

Intellectual Property Rights, particularly trademarks, play a vital role in strengthening business identity and competitiveness within the increasingly competitive culinary sector. However, many MSMEs have limited knowledge of the urgency of trademark protection and its registration procedures, making them vulnerable to business imitation risks. This community engagement program was conducted to support the culinary MSME “Nasi Bebek Albisri” in understanding the strategic benefits of trademark registration while providing direct assistance throughout the application process. The method used included counseling sessions consisting of material presentation, interactive discussions, and hands-on guidance during the preparation and submission of trademark documents to the Directorate General of Intellectual Property (DJKI). The results indicate a significant improvement in the MSME’s understanding of trademark functions, legal protection benefits, and administrative procedures involved in registration. Furthermore, the program successfully accompanied the MSME in completing its official trademark filing, thereby enhancing its business competitiveness and ensuring legal protection for its brand identity.
Co-Authors Aji Lukman Ibrahim Andika, Alif Ardiansyah, Aldizar Fikri Avesina, Darari Rifqi Joe, Cleo Patricia Lestari, Hera Aprillya Dwi Nareswari, Naura Primandana, Devan Fakhriy Putri, Kayla Fellicia Rahayu, Monica Hermala Saputra, Rafi Rangga