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All Journal ABDIMASYA | Jurnal Pengabdian Pada Masyarakat
Sarinah
Universitas Merangin
Computer Science & IT Education Languange, Linguistic, Communication & Media Mathematics Social Sciences

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PELATIHAN DIGITAL MARKETING PENGEMBANGAN UMKM DI KEC. BANGKO KAB. MERANGIN Angra Melina; Sarinah; Hayati; Ruwaiza Sasmita; Kusaimah; Fitri Kartika Sari
AbdiMasya | Hira Institute Vol. 2 No. 1 (2024): Juli 2024
Publisher : Hira Institute

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Traditional businesses have traditional marketing and sales channels but this will not reach a wider range of consumers. Therefore, it is necessary to carry out digital marketing training as an effort to develop UMKM. The method for implementing this training uses the Participatory Action Research (PAR) method. Based on the results of the evaluation carried out after carrying out the training, it shows that more than 75% of the training participants understand the use of digital marketing
STRATEGI PENGELOLAAN DAN PENGEMBANGAN OBJEK WISATA BERBASIS PROMOSI DIGITAL: STUDI IMPLEMENTASI DAN DAMPAK PADA DESTINASI TELUKWANG SAKTI, DESA BIUKU TANJUNG Sarinah; Mardalena; Anggia Pratiwi; Susanti; Sri Astuti
AbdiMasya | Hira Institute Vol. 3 No. 2 (2025): Desember 2025
Publisher : Hira Institute

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This study aims to analyze the implementation of digital promotion strategies in the management and development of Telukwang Sakti Tourism Objects in Biuku Tanjung Village, Merangin Regency, Jambi. The method used is a participatory qualitative approach with three main stages: pre-intervention, intervention, and post-intervention. The results of the study show that before the intervention, this tourist attraction experienced significant limitations in terms of promotion, did not have official social media, and did not have a clear branding identity. Through capacity training programs, creation of social media accounts (@telukwangsakti), creative content production, and branding development, there has been a significant increase in digital visibility and tourist visits. Within 1–2 months of implementation, Instagram followers increased from 0 to 450, the number of weekend visits increased from 40–60 to 70–100 people, and searches on Google Maps reached ±250 searches per month. This program has also succeeded in empowering the community through increasing digital literacy and management capacity. The conclusion of the study indicates that a digital promotion strategy based on community empowerment is not only effective in increasing tourist attractions, but also supports the sustainability of destination management. Recommendations are submitted to managers, local governments, and educational institutions in order to ensure sustainability and further development.
Co-Authors Anggia Pratiwi Angra Melina Fitri Kartika Sari Hayati Kusaimah, Kusaimah Mardalena Ruwaiza Sasmita Sri Astuti Susanti